The document discusses challenges facing the emerging customer relationship management (CRM) industry. It notes that early CRM leaders like Cymfony have struggled to impress large brand owners due to a lack of standardized metrics across vendors. Mid-sized companies also have difficulty benefitting from CRM services because they do not control enough brand equity. The document proposes a new model for CRM that connects large multi-national corporations with small- and medium-sized enterprises, providing daily, cost-effective brand intelligence through a unified customer service and product performance taxonomy.