Silvia RetanaMéndez proposes opening a clothing store in San Carlos, Costa Rica called Natico's StorO that would carry popular American brands like Aeropostale, American Eagle, and Victoria's Secret. The store would target customers ages 8-40 of both genders. Market research found 100% of people interviewed were interested in these brands and willing to pay between $20-70 for items. To promote the new store, Silvia plans to advertise on local radio and TV and use social media. She will also continue learning by networking with experienced retailers and visiting other stores for new ideas.

1. 1Natico’sStorOSilvia RetanaMéndezWomen’s Business Leadership Part IProfessor FreyWednesday, July 21st , 2010

2. Intro2My name: Silvia RetanaMéndez – Costa Rica

3. In my country people love these brands: Aeropostale, A&F, Hollister, American Eagle, Victoria’s secret.Business ideaA cloth store where you can find the most liked brands for people today in my country.

4. All brands they love in just one store.3

5. Target customer Age: 8-40

6. Gender: Kids, Women, Men.

7. Geography: San Carlos, Costa Rica.4

8. SupportingResearch100% of the interviewed people said they like these brands, they are willing to buy them and know other people who will do it too.5

9. FinancialsPrice of product: From 20 to 70 dollars. People are willing to pay this amount of money.6