Silvia RetanaMéndez proposes opening a clothing store in San Carlos, Costa Rica called Natico's StorO that would carry popular American brands like Aeropostale, American Eagle, and Victoria's Secret. The store would target customers ages 8-40 of both genders. Market research found 100% of people interviewed were interested in these brands and willing to pay between $20-70 for items. To promote the new store, Silvia plans to advertise on local radio and TV and use social media. She will also continue learning by networking with experienced retailers and visiting other stores for new ideas.

1. 1 Natico’sStorO Silvia RetanaMéndez Women’s Business Leadership Part I Professor Frey Wednesday, July 21st , 2010

4. All brands they love in just one store.3

6. Gender: Kids, Women, Men.

7. Geography: San Carlos, Costa Rica.4

8. SupportingResearch 100% of the interviewed people said they like these brands, they are willing to buy them and know other people who will do it too. 5

9. Financials Price of product: From 20 to 70 dollars. People are willing to pay this amount of money. 6

11. Spread the word through social networks.7

12. Continuous Learning Meet up with people with experience in this area. Keep on visiting different stores to acquire different ideas. Train the staff with customer service courses. 8

13. 9 “You cannot discover new oceans unless you have the courage to lose sight of the shore” ThankYou!