Quessy from Brazil proposes a business idea to create an inflatable airplane neck pillow called "Good Dreams Inflated Airplane Neck Pillow". The pillow would provide comfort for travelers on airplanes so they arrive at their destination awake and ready. Market research found that adults of both genders would find an inflatable pillow practical that can be easily blown up for a flight and deflated after. Financial projections estimate the pillows could be priced at $30 each, which customers surveyed deemed a fair price for the comfort and quality. Quessy's next steps would be to create a business plan, design the pillow in partnership with an airline, and pursue an MBA in innovation and product development.

1. 1
Good DreamGood Dream
Airplane Neck PillowAirplane Neck Pillow
QuessyQuessy
Women’s Business LeadershipWomen’s Business Leadership
Part IPart I
Professor FreyProfessor Frey
Dec, 1st 2010Dec, 1st 2010

2. 2
IntroIntro
I’m Quessy fromI’m Quessy from
BrazilBrazil
* Have you find* Have you find
yourself like this?yourself like this?
That is what gaveThat is what gave
me the idea for….”me the idea for….”

3. 3
My business ideaMy business idea
Good Dreams InflatedGood Dreams Inflated
Airplane Neck PillowAirplane Neck Pillow
You will arrive at your destinationYou will arrive at your destination
awake and ready to do businessawake and ready to do business
or see the sights.or see the sights.

4. 4
Target customerTarget customer
 Age – adultsAge – adults
 Gender – male andGender – male and
femalefemale
 GeographyGeography --

5. 5
Supporting ResearchSupporting Research
 ComfortableComfortable
 Practical – blow up and when you are done justPractical – blow up and when you are done just
deflate it.deflate it.
 Customer satisfactionCustomer satisfaction

6. 6
FinancialsFinancials
Price per Pillow - $30Price per Pillow - $30
90% says that is a good90% says that is a good
price to pay for, becauseprice to pay for, because
it’s providing comfortit’s providing comfort
for your customer, it isfor your customer, it is
worth investing in qualityworth investing in quality
stuff.stuff.

7. 7
ActionsActions
 Create a Business PlanCreate a Business Plan
 Design Airplane pillowDesign Airplane pillow
in partnership within partnership with
EMBRAEREMBRAER

8. 8
Continuous LearningContinuous Learning
MBA – Management of innovation &MBA – Management of innovation &
Product DevelopmentProduct Development

9. 9
ConclusionConclusion
Don’t let this happen to you!!Don’t let this happen to you!!

10. 10
Good DreamGood Dream
Airplane Neck PillowAirplane Neck Pillow
Thank you for listening my Business ideaThank you for listening my Business idea