Social media article summary
•Download as DOCX, PDF•
2 likes•2,053 views
Fiskars is the oldest company in Finland, established in 1649, and hired four part-time women called "Fiskateers" to build relationships and spread brand awareness through travel and social media like blogs. The Fiskateers helped gather customer feedback and build a strong online community, which increased Fiskars' sales over 300% and provided new product ideas. The case study demonstrates how social media can effectively boost sales, please customers, and build business relationships.
Report
Share
Report
Share
Recommended
Dolly Madison Letter
Interstate Brands Corporation acquired the rights to use the name "Dolly Madison" for their franchised products sometime between 1926-1930 from a Boston firm. While not directly named after First Lady Dolley Madison, the company believes their name is derived from her due to her reputation as a charming hostess and baker. In 1934, another company called Dolly Madison Industries filed a lawsuit against Interstate Brands for using the name, but they were allowed to retain it since they do not produce ice cream like Dolly Madison Industries.
McCannBlue #TrendsWellTold
You have probably read lots of ‘Trends for 2016’ articles already but these are different. We've cut out the jargon and buzzwords, moved beyond the conceptual and theoretical, all to give you a thought-provoking practical tool to help you and your teams with plans and opportunities for 2016.
partyperfectfull
Par-T-Perfect is a party planning franchise that was started 28 years ago by Michelle Gibson in Bowen Island, BC. It has now expanded across Canada and provides services for thousands of events each year. The company was recently awarded the Gold Award of Excellence from the Canadian Franchise Association, recognizing its support for franchisees. Par-T-Perfect also recently launched its own line of party supplies called Par-T-Pets, which includes stuffed animals and craft kits. Looking ahead, the owners plan to expand the product line and introduce smaller "mini-franchises" to appeal to more entrepreneurs.
David's Bridal - Case Study
David’s Bridal is the largest bridal chain in the United States with over 300 stores. However, the company faces challenges in reaching younger generations of brides who shop differently than in the past. The document analyzes David's Bridal's marketing strategies, segmentation, targeting, and positioning. It recommends that David's Bridal focus on brides willing to spend under $1,000, target women aged 25-34 through digital marketing, and revamp promotions to align with how new brides connect and shop.
Tide introduction
An introduction to the set text of Tide for component 1 of the new eduqas media spec.
Includes context about the product.
Touch a-truck powerpoint
The document promotes the Touch-a-Truck event hosted by the Memorial Library of Nazareth & Vicinity. The event allows children to explore vehicles and is a fundraiser for the library. In 2012, over 1,000 people attended. The document seeks vehicle sponsors for the 2013 Touch-a-Truck event in October and outlines benefits for company participation such as promotional opportunities and recognition. Interested companies can contact the library director for sponsorship details.
Social Media and Press Release
Mom's Cookies, founded in St. Louis in 1928, is expanding its franchise opportunities nationwide after 85 years. The company's web-based sales now account for over half of total sales, proving strong demand across the country. Franchisees will have the opportunity to replicate Mom's original 1930s store experience while benefiting from the mature, successful business model. In addition to its famous Irish Raisin Cookie, Mom's offers gourmet snacks and gifts and partners with Ronnoco Handcrafted Coffee.
Kathleen's Bridal
For this marketing project, we were to select a client who was has a company and find ways we could help better their business.
Recommended
Dolly Madison Letter
Interstate Brands Corporation acquired the rights to use the name "Dolly Madison" for their franchised products sometime between 1926-1930 from a Boston firm. While not directly named after First Lady Dolley Madison, the company believes their name is derived from her due to her reputation as a charming hostess and baker. In 1934, another company called Dolly Madison Industries filed a lawsuit against Interstate Brands for using the name, but they were allowed to retain it since they do not produce ice cream like Dolly Madison Industries.
McCannBlue #TrendsWellTold
You have probably read lots of ‘Trends for 2016’ articles already but these are different. We've cut out the jargon and buzzwords, moved beyond the conceptual and theoretical, all to give you a thought-provoking practical tool to help you and your teams with plans and opportunities for 2016.
partyperfectfull
Par-T-Perfect is a party planning franchise that was started 28 years ago by Michelle Gibson in Bowen Island, BC. It has now expanded across Canada and provides services for thousands of events each year. The company was recently awarded the Gold Award of Excellence from the Canadian Franchise Association, recognizing its support for franchisees. Par-T-Perfect also recently launched its own line of party supplies called Par-T-Pets, which includes stuffed animals and craft kits. Looking ahead, the owners plan to expand the product line and introduce smaller "mini-franchises" to appeal to more entrepreneurs.
David's Bridal - Case Study
David’s Bridal is the largest bridal chain in the United States with over 300 stores. However, the company faces challenges in reaching younger generations of brides who shop differently than in the past. The document analyzes David's Bridal's marketing strategies, segmentation, targeting, and positioning. It recommends that David's Bridal focus on brides willing to spend under $1,000, target women aged 25-34 through digital marketing, and revamp promotions to align with how new brides connect and shop.
Tide introduction
An introduction to the set text of Tide for component 1 of the new eduqas media spec.
Includes context about the product.
Touch a-truck powerpoint
The document promotes the Touch-a-Truck event hosted by the Memorial Library of Nazareth & Vicinity. The event allows children to explore vehicles and is a fundraiser for the library. In 2012, over 1,000 people attended. The document seeks vehicle sponsors for the 2013 Touch-a-Truck event in October and outlines benefits for company participation such as promotional opportunities and recognition. Interested companies can contact the library director for sponsorship details.
Social Media and Press Release
Mom's Cookies, founded in St. Louis in 1928, is expanding its franchise opportunities nationwide after 85 years. The company's web-based sales now account for over half of total sales, proving strong demand across the country. Franchisees will have the opportunity to replicate Mom's original 1930s store experience while benefiting from the mature, successful business model. In addition to its famous Irish Raisin Cookie, Mom's offers gourmet snacks and gifts and partners with Ronnoco Handcrafted Coffee.
Kathleen's Bridal
For this marketing project, we were to select a client who was has a company and find ways we could help better their business.
Touch a-truck powerpoint
The document advertises an event called "Touch-a-Truck" that will take place on October 5th, 2013 at Tuskes Park in Upper Nazareth. The event allows children to look at and climb on various vehicles and is a fundraiser for the Memorial Library of Nazareth and Vicinity. The document seeks vehicle sponsors for the event, outlining benefits such as promoting their business to hundreds of families. It provides information on sponsorship levels and how companies can get involved.
mktg 371 assignment 1 harley and victorias secret
Harley Davidson and Victoria's Secret develop brand meaning and relationships with consumers in similar ways:
1. They each have distinctive symbols, slogans, and people associated with the brand to represent core cultural values - freedom and patriotism for Harley Davidson, comfort and desirability for Victoria's Secret.
2. Most consumers have committed, loyal relationships with the brands, seeing them as partners or friends. Some secondary groups - like male Victoria's Secret shoppers - have more compartmentalized relationships.
3. The brands embed their cultural values into products and marketing, like community events for Harley Davidson and fit services for Victoria's Secret, so consumers extract those meanings from the brands and feel strong brand
McDonalds Review
McDonald's is the world's largest chain of hamburger fast food restaurants, serving over 64 million customers daily in 119 countries. It began in 1940 in San Bernardino, California and was founded as a corporation by Ray Kroc in 1955. McDonald's has over 33,000 locations worldwide owned by the corporation itself, franchisees, or affiliates. It has 1.5 million employees and generates revenue through franchise fees and sales in corporate-owned restaurants. The company is known for its iconic golden arches logo and uses of red and yellow colors.
Authentic Brand Connections: Cardinal Communications
The document discusses definitions of an authentic brand from consumers' perspectives. It provides examples of brands that consumers view as authentic and why. Specifically, it examines brands that tell compelling stories over generations (Disney), reflect cultural traditions (Ralph Lauren), provide added benefits and customer service (JetBlue), have a higher social vision and give back (TOMS), create a sense of community (Green Bay Packers), and stay true to core values while adapting over time. The key takeaway is that an authentic brand prioritizes the consumer experience and connection above all else.
Virgin case study-kotler 14th edition
analysis of case study on virgin applying principles of "managing a holistic marketing organization for the long run
Virgin Group by Arindam Gohain,NIT Silchar
A presentation on the Virgin Group based on an article from the book "Marketing Management",by Philip Kotler
Client factfile
Show Racism the Red Card is a charity established in 1996 to educate people in the UK about racism in soccer through workshops, videos, and events. They deliver anti-racism training to over 50,000 individuals per year and have achieved impacts like 46 workshops reaching 1420 young people in one month. Their goal remains to continue educating children and adults about racism through workshops and activities.
GUESS
1) GUESS was founded in 1981 by brothers Paul and Maurice Marciano who left France to pursue the American Dream. They pioneered premium denim and jeans, establishing GUESS as a global lifestyle brand known for its quality and iconic advertising campaigns.
2) Today, GUESS operates in over 80 countries offering men's, women's and children's clothing, accessories, watches, shoes and more under various brands. It utilizes an omni-channel approach including brick-and-mortar stores, e-commerce, mobile apps and social media.
3) GUESS targets fashion-forward men and women aged 20-35 seeking a youthful, sexy and aspirational lifestyle. It positions itself as the global
Vtb final
Vermont Teddy Bear is a company that started in 1981 selling personalized teddy bears and other gifts directly to customers. It grew to become the 80th fastest growing company in the US. It operates six business segments: Bear Gram gifts, Pajama Gram gifts, Tasty Gram food gifts, fresh flower arrangements, two retail stores, and a corporate division. The document discusses the company's history and business model, as well as potential difficulties and opportunities for international expansion, particularly in India.
Hersyey's Company (Mega Project)
The document provides an overview of the Hershey Company. It summarizes the company's founder, Milton Hershey, and his background starting a candy business in Pennsylvania in the late 1800s. It details how the Hershey Company was founded in 1894 and is now the largest producer of chocolate in North America, with revenues over $5 billion. The summary also mentions that the company owns Hersheypark and other entertainment venues, and produces a wide variety of chocolate and candy products globally.
Business Plan
My Miny Me is a boutique that sells high-fashion children's clothing and accessories. It is proposing to open a store in Greenbelt, Maryland. The store will target mothers who want their daughters to wear runway fashions and cultivate their taste. The proposed location has good foot traffic and nearby demographics of professionals and families with income averaging $82,000. The store will focus on limited inventory of select designer brands to channel trends and offer private shopping and birthday party experiences.
Integrate
Integrate/Advertising
My first powerpoint. A visual look at Social Media.
I will be adding more slides, quotes, and information as I go, but wanted to get the first draft out there.
The ViZion Portforlio part 2015 2/2
This document contains summaries of various projects completed by a communications/design firm. It describes campaigns and elements created for clients like Business Connexion to honor Nelson Mandela, a corporate identity project for a beverage brand, and elements created for a non-profit youth organization focused on community service. It also summarizes a campaign to save a historic theater and a protest against NATO bombing in Libya.
Case Study on the Virgin group
This presentation deals with case study on Virgin Group, given in the book "Marketing Management (15e)" written by P. Kotler and K.L. Keller. It is about how Virgin Group and how its founder has succeeded in establishing a creative and sustainable marketing organization.
The real difference between low cost and high-cost candy
Higher-end candies have higher prices due to factors like elaborate packaging that creates a sense of luxury and gifting, minor differences in ingredients like using real fruit juice instead of artificial flavors, and artisanal production methods involving small batch and handmade processes. While the candy itself may be nutritionally comparable to cheaper options, premium brands spend more on marketing, ingredients, and production techniques to cultivate an image of sophistication and exclusivity for wealthier consumers.
Sweet success in the face of adversity
Failing in business is just part of the art of business, there is always a lesson to be learned and a second, third or even fourth chance if you only brush yourself up and get back on that horse. This is the history of the Hershey Chocolate Company.
Apa article summary example
The study examined how body image affects recall of appearance-related information. It hypothesized that individuals with high body image anxiety would recall more appearance comments than those with low anxiety. 184 students watched a video with or without weight comments and recalled information. Results showed that those with high anxiety recalled more emotional responses to the video with comments than those with low anxiety, demonstrating biased recall related to body image anxiety.
Writing an article review
The document provides guidance on how to write a critical review of a text such as a book, chapter, or journal article. A critical review summarizes the key points of the text and evaluates its strengths and weaknesses. It is important to read the text closely as well as other related texts to gain different perspectives and present a fair evaluation. The review should discuss both positive and negative aspects of the text in a balanced way and support the evaluation with references to other sources. It includes an introduction that provides context, a summary of the key ideas, and a review section that critically analyzes the content.
Summary Bill or RIGHTS Article 3 Section 1-22
The document summarizes the Bill of Rights section of the 1987 Philippine Constitution. It outlines 22 sections that establish various rights and protections for people, including the right to life, liberty, and property; freedom of speech; freedom of religion; rights of the accused such as due process and speedy trial; prohibition against cruel and unusual punishment; and protections against double jeopardy and ex post facto laws. Sections 1-11 establish various civil and political rights, while Sections 12-22 outline additional rights for those who have been accused of crimes.
Article Review-Writing Sample
Review of article "Eight reasons why doctors fear the elderly, chronic illness, and death" in The Journal for Transpersonal Psychology.
Bullying thesis
The document discusses the effects of bullying. It defines bullying and describes the different types, including emotional, verbal, and physical abuse. It also outlines some of the negative consequences of bullying for both the bully and the victim. Bullies are more likely to engage in criminal behavior later in life, while victims may experience depression, anxiety, and low self-esteem that impacts their school performance. The causes of bullying behavior are complex, but some characteristics of children who bully include a lack of empathy, pushing limits, and an ability to justify their actions.
Research Study about Bullying
This document summarizes a research study on bullying conducted with students at the University of Cebu Lapu-lapu and Mandaue. The study aims to understand the reasons for bullying, how it affects victims, and ways to reduce it. It provides background on bullying and reviews literature defining it as a barrier to student development. The methodology section describes the research design, environment, data collection plan, and references used. The study involved surveying 25 high school students to learn about their experiences with bullying and conclusions will be analyzed to further understand bullies and their victims.
More Related Content
What's hot
Touch a-truck powerpoint
The document advertises an event called "Touch-a-Truck" that will take place on October 5th, 2013 at Tuskes Park in Upper Nazareth. The event allows children to look at and climb on various vehicles and is a fundraiser for the Memorial Library of Nazareth and Vicinity. The document seeks vehicle sponsors for the event, outlining benefits such as promoting their business to hundreds of families. It provides information on sponsorship levels and how companies can get involved.
mktg 371 assignment 1 harley and victorias secret
Harley Davidson and Victoria's Secret develop brand meaning and relationships with consumers in similar ways:
1. They each have distinctive symbols, slogans, and people associated with the brand to represent core cultural values - freedom and patriotism for Harley Davidson, comfort and desirability for Victoria's Secret.
2. Most consumers have committed, loyal relationships with the brands, seeing them as partners or friends. Some secondary groups - like male Victoria's Secret shoppers - have more compartmentalized relationships.
3. The brands embed their cultural values into products and marketing, like community events for Harley Davidson and fit services for Victoria's Secret, so consumers extract those meanings from the brands and feel strong brand
McDonalds Review
McDonald's is the world's largest chain of hamburger fast food restaurants, serving over 64 million customers daily in 119 countries. It began in 1940 in San Bernardino, California and was founded as a corporation by Ray Kroc in 1955. McDonald's has over 33,000 locations worldwide owned by the corporation itself, franchisees, or affiliates. It has 1.5 million employees and generates revenue through franchise fees and sales in corporate-owned restaurants. The company is known for its iconic golden arches logo and uses of red and yellow colors.
Authentic Brand Connections: Cardinal Communications
The document discusses definitions of an authentic brand from consumers' perspectives. It provides examples of brands that consumers view as authentic and why. Specifically, it examines brands that tell compelling stories over generations (Disney), reflect cultural traditions (Ralph Lauren), provide added benefits and customer service (JetBlue), have a higher social vision and give back (TOMS), create a sense of community (Green Bay Packers), and stay true to core values while adapting over time. The key takeaway is that an authentic brand prioritizes the consumer experience and connection above all else.
Virgin case study-kotler 14th edition
analysis of case study on virgin applying principles of "managing a holistic marketing organization for the long run
Virgin Group by Arindam Gohain,NIT Silchar
A presentation on the Virgin Group based on an article from the book "Marketing Management",by Philip Kotler
Client factfile
Show Racism the Red Card is a charity established in 1996 to educate people in the UK about racism in soccer through workshops, videos, and events. They deliver anti-racism training to over 50,000 individuals per year and have achieved impacts like 46 workshops reaching 1420 young people in one month. Their goal remains to continue educating children and adults about racism through workshops and activities.
GUESS
1) GUESS was founded in 1981 by brothers Paul and Maurice Marciano who left France to pursue the American Dream. They pioneered premium denim and jeans, establishing GUESS as a global lifestyle brand known for its quality and iconic advertising campaigns.
2) Today, GUESS operates in over 80 countries offering men's, women's and children's clothing, accessories, watches, shoes and more under various brands. It utilizes an omni-channel approach including brick-and-mortar stores, e-commerce, mobile apps and social media.
3) GUESS targets fashion-forward men and women aged 20-35 seeking a youthful, sexy and aspirational lifestyle. It positions itself as the global
Vtb final
Vermont Teddy Bear is a company that started in 1981 selling personalized teddy bears and other gifts directly to customers. It grew to become the 80th fastest growing company in the US. It operates six business segments: Bear Gram gifts, Pajama Gram gifts, Tasty Gram food gifts, fresh flower arrangements, two retail stores, and a corporate division. The document discusses the company's history and business model, as well as potential difficulties and opportunities for international expansion, particularly in India.
Hersyey's Company (Mega Project)
The document provides an overview of the Hershey Company. It summarizes the company's founder, Milton Hershey, and his background starting a candy business in Pennsylvania in the late 1800s. It details how the Hershey Company was founded in 1894 and is now the largest producer of chocolate in North America, with revenues over $5 billion. The summary also mentions that the company owns Hersheypark and other entertainment venues, and produces a wide variety of chocolate and candy products globally.
Business Plan
My Miny Me is a boutique that sells high-fashion children's clothing and accessories. It is proposing to open a store in Greenbelt, Maryland. The store will target mothers who want their daughters to wear runway fashions and cultivate their taste. The proposed location has good foot traffic and nearby demographics of professionals and families with income averaging $82,000. The store will focus on limited inventory of select designer brands to channel trends and offer private shopping and birthday party experiences.
Integrate
Integrate/Advertising
My first powerpoint. A visual look at Social Media.
I will be adding more slides, quotes, and information as I go, but wanted to get the first draft out there.
The ViZion Portforlio part 2015 2/2
This document contains summaries of various projects completed by a communications/design firm. It describes campaigns and elements created for clients like Business Connexion to honor Nelson Mandela, a corporate identity project for a beverage brand, and elements created for a non-profit youth organization focused on community service. It also summarizes a campaign to save a historic theater and a protest against NATO bombing in Libya.
Case Study on the Virgin group
This presentation deals with case study on Virgin Group, given in the book "Marketing Management (15e)" written by P. Kotler and K.L. Keller. It is about how Virgin Group and how its founder has succeeded in establishing a creative and sustainable marketing organization.
The real difference between low cost and high-cost candy
Higher-end candies have higher prices due to factors like elaborate packaging that creates a sense of luxury and gifting, minor differences in ingredients like using real fruit juice instead of artificial flavors, and artisanal production methods involving small batch and handmade processes. While the candy itself may be nutritionally comparable to cheaper options, premium brands spend more on marketing, ingredients, and production techniques to cultivate an image of sophistication and exclusivity for wealthier consumers.
Sweet success in the face of adversity
Failing in business is just part of the art of business, there is always a lesson to be learned and a second, third or even fourth chance if you only brush yourself up and get back on that horse. This is the history of the Hershey Chocolate Company.
What's hot (16)
Authentic Brand Connections: Cardinal Communications
Authentic Brand Connections: Cardinal Communications
The real difference between low cost and high-cost candy
The real difference between low cost and high-cost candy
Viewers also liked
Apa article summary example
The study examined how body image affects recall of appearance-related information. It hypothesized that individuals with high body image anxiety would recall more appearance comments than those with low anxiety. 184 students watched a video with or without weight comments and recalled information. Results showed that those with high anxiety recalled more emotional responses to the video with comments than those with low anxiety, demonstrating biased recall related to body image anxiety.
Writing an article review
The document provides guidance on how to write a critical review of a text such as a book, chapter, or journal article. A critical review summarizes the key points of the text and evaluates its strengths and weaknesses. It is important to read the text closely as well as other related texts to gain different perspectives and present a fair evaluation. The review should discuss both positive and negative aspects of the text in a balanced way and support the evaluation with references to other sources. It includes an introduction that provides context, a summary of the key ideas, and a review section that critically analyzes the content.
Summary Bill or RIGHTS Article 3 Section 1-22
The document summarizes the Bill of Rights section of the 1987 Philippine Constitution. It outlines 22 sections that establish various rights and protections for people, including the right to life, liberty, and property; freedom of speech; freedom of religion; rights of the accused such as due process and speedy trial; prohibition against cruel and unusual punishment; and protections against double jeopardy and ex post facto laws. Sections 1-11 establish various civil and political rights, while Sections 12-22 outline additional rights for those who have been accused of crimes.
Article Review-Writing Sample
Review of article "Eight reasons why doctors fear the elderly, chronic illness, and death" in The Journal for Transpersonal Psychology.
Bullying thesis
The document discusses the effects of bullying. It defines bullying and describes the different types, including emotional, verbal, and physical abuse. It also outlines some of the negative consequences of bullying for both the bully and the victim. Bullies are more likely to engage in criminal behavior later in life, while victims may experience depression, anxiety, and low self-esteem that impacts their school performance. The causes of bullying behavior are complex, but some characteristics of children who bully include a lack of empathy, pushing limits, and an ability to justify their actions.
Research Study about Bullying
This document summarizes a research study on bullying conducted with students at the University of Cebu Lapu-lapu and Mandaue. The study aims to understand the reasons for bullying, how it affects victims, and ways to reduce it. It provides background on bullying and reviews literature defining it as a barrier to student development. The methodology section describes the research design, environment, data collection plan, and references used. The study involved surveying 25 high school students to learn about their experiences with bullying and conclusions will be analyzed to further understand bullies and their victims.
Viewers also liked (6)
Similar to Social media article summary
1. During some decades there have been many changes made around th.docx
1. During some decades there have been many changes made around the healthcare system. The reason to change many of the thing is to improve the quality given and also to improve on the cost for the clients. By having improvements also help to see whether if we are being careful to use the things or we are only make waste of materials. If we control this we can see that we can eliminate the waste of materials by using only the necessary and not just because we have a lot we can just waste the material. We need to think what if we don't have any more, or if something happens in a disaster and we need to be prepared. This is why having a control of the things make us gain money and this helps the client too because we can decrease the cost of their visit because we are not having unnecessary expenses. Another example of improvement and also that helps eliminates waste is having electronic medical records this help maintain all in order and can easily be updated. By using electronic medical records also help to use less paper charts and the losing of paper. For me this is the best improvement that had been made in the field of healthcare, because the chats does not get loss and miss with others patients charts. Afterall, all of the improvements made in healthcare are for the benefits not only to the facility but for the benefit of the population as a whole.
2. Having technology in the healthcare system is the best thing to happen in medicine. We use technology for everything else we do in this world, so why not with medicine. Using technology, we can bill insurances faster, because of the medical billing using ICD-10-CM. using technology to take vitals of patients to speed up the time of the physician or specialists to have more time to deal with the patient, and being able to archive patients medical records in a system, where any physician or specialist can access the records.I believe the innovation and creativity came into play to me, is when we realize that people are in need of services or a more permanent solution to fix their health like, coming up with an artificial kidney for dialysis patients, who have been waiting years on the donor list to get a new kidney, so they can live out their lives peacefully.
On the Cutting Edge with Fiskars
Written by Silvia Hodges, PhD, Fordham Law School*
S
omewhere in your kitchen drawer you probably
have a pair of scissors with an orange handle tucked
away. Launched in 1967, the Finnish craft and hand
tools company Fiskars has sold more than 1 billion
of their iconic scissors worldwide. Are you enthusiastic about
your scissors? Do you spend time researching scissors on the
Internet?
Scissors are a low-involvement product for most consumers,
unless they happen to be scrapbook enthusiasts. Scrapbooking
is a method for preserving personal and family history in the
form of photographs, printed media, and memorabilia in
decorated albums, or scrapbooks. The idea of keeping printed
materia.
Glossier cusumano
Glossier is an American beauty brand that plans to expand to Australia by offering an exclusive self-tanner product for the Australian market. Keys to success include offering quality products at competitive prices, an exclusive product, and unique in-store experiences. Glossier's philosophy focuses on natural beauty and making skincare practical. The Australian beauty market is growing, particularly in skincare, and Australian consumers value innovative, affordable products and in-store experiences.
Irelands Inspiration For Tomorrow
The document is an inspiration handbook that outlines ideas to help inspire Ireland's future prosperity. It is divided into sections on business and innovation, art/culture, youth/education, and charitable giving. In the business section, ideas proposed include a medical social network called Medibook, a startup accelerator program, initiatives to promote green branding, matching entrepreneurs to complementary skills online, and developing a national association for high quality fresh produce suppliers. The overall aim is to stimulate the economy and create jobs through innovative initiatives.
Aflac presentation
This document discusses AFLAC's brand awareness and image promotion strategy. It outlines how:
1) In the 1990s, AFLAC had low brand awareness of 14% due to boring campaigns. To increase this, AFLAC launched the iconic "Duck" logo and extensive TV advertising.
2) The strategy was highly successful - by 2001, 90% of AFLAC's target audience recognized the brand, sales increased 30%, and sales leads grew 20%.
3) AFLAC created brand associations like being #1 in supplemental insurance, doing philanthropic work, and having a unique "Duck" mascot. These increased favorability, strength, and uniqueness of the brand in customers' minds.
Integrated marketing campaigns
This document showcases integrated marketing campaigns launched by different companies at different times. Which used both online and offline mediums, to create awareness and increase the brand recall among the consumers.
Peter J. Burns III
Peter J. Burns III is a serial entrepreneur who has founded over 100 businesses and organizations. Some of his notable creations include the first moped rental business with over 100 locations, the first integrated beach stores and rental business chain, and the first accredited College of Entrepreneurship at Grand Canyon University. He continues to pioneer new concepts in entrepreneurship education and community through organizations like Club Entrepreneur and the eFactory.
24 Entrepreneurs Who Are Doing What They Love
This document profiles 24 entrepreneurs who pursued business ventures that allowed them to do what they love. It describes how each entrepreneur's passion led them to start a business related to that passion. The entrepreneurs' businesses range from social media consulting to fitness franchises to hand-crafted surfboards. Many of the entrepreneurs found success after leaving corporate careers or previous failures to follow their entrepreneurial dreams. The profiles show how pursuing one's passion can lead to fulfilling and profitable work.
How commoditized products redefined their categories
More and more brands are seeing value in being more than just the function of their products. For instance, Lululemon employs only the most evangelical of brand stewards to run their retail outlets, creating a tribe-like mentality among consumers.
Running Room, with its 114 locations, has become far more than a store that sells sporting apparel and equipment; it is a running club with a highly engaged and fiercely loyal consumer base. More recently, brands such as the Art of Shaving and Clif Bar have both demonstrated the need to provide brand experiences, lest they become commodities in their respective product categories. The following white paper explores these brands, and the strategic tactics that have enabled them to carry and benefit from the moniker “experience brand.”
Innocent Awards Smaller
1. Innocent Smoothies was facing declining sales as its original target audience aged and it struggled to attract younger millennials. It had relied on product-focused advertising but needed a new approach to reconnect with its purpose and values.
2. The company rediscovered that it had been founded with a social mission to leave the world better and had donated 10% of profits to charity since inception. A new campaign was developed to reposition the brand as one that "tastes good and does good" to highlight this deeper purpose.
3. The campaign told stories of real people helped by Innocent's charity partners to bring its mission to life for consumers and help reverse declining brand measures, especially among millennials
Stirling Associates Brochure 2013
Stirling Associates is a brand marketing company that prides itself on doing whatever it takes to succeed for its clients. The document highlights several projects Stirling Associates has worked on, including developing brand strategies and marketing campaigns for clients in various industries. It emphasizes the company's entrepreneurial and client-focused approach to brand building and marketing.
Stirling associates brochure2013 (2)
Stirling Associates is a brand marketing company that prides itself on doing whatever it takes to succeed for its clients. The document highlights several projects Stirling Associates has worked on, including developing brand strategies and marketing campaigns for clients in various industries. It emphasizes the company's entrepreneurial and client-focused approach to brand building and marketing.
Stirling associates brochure2013
Stirling Associates is a brand marketing company that prides itself on doing whatever it takes to succeed for its clients. The document highlights several projects Stirling Associates has worked on, including developing brand strategies and marketing campaigns for clients in various industries. It emphasizes the company's entrepreneurial and client-focused approach to brand building and marketing.
492
Lansing Glass Company was started in 1993 in a small shop in Lansing, Michigan. Over 34 years of experience, the company has upgraded facilities and as of today operates out of a new state-of-the-art building on Baker Street in Lansing. The document recommends that Lansing Glass create Twitter and Facebook pages to help build their brand awareness and allow customers to follow company projects and activities. While social media allows reaching new customers and improving products based on feedback, it also requires ongoing time and labor costs to monitor and update channels.
GoreMutual_Book_Full
- Gore Mutual was founded in 1839 in Brantford, Ontario, making it one of the oldest companies in Canada. It was established based on the mutual insurance principle of cooperation and self-help.
- Early attempts to start the company in 1837 were unsuccessful due to political turmoil from the Mackenzie Rebellion. It was finally established in 1839 with over 40 subscribers.
- Mutual insurance allowed members of Upper Canada's pioneer society to insure their assets without large start-up capital, helping the economic development of the region. It also encouraged fire prevention through local fire departments.
"I mean Business" Quiz - 24x7
A Business Quiz based on the daily life. Half of the Quiz is based on a students life, while the next half is of a flamboyant guy.
Franchising usa media 2013 14 (vb)
This document provides information about CGB Publishing, the publisher of Franchising USA Magazine and other franchise publications. It discusses CGB Publishing's focus on providing credible and reliable editorial content written by industry experts. It also details CGB Publishing's multi-media approach to connecting franchisors with franchisees through print, online, and mobile formats. Advertising solutions for franchisors are also presented, including options for front cover placement, inside covers, profiles, and online ads.
Introduction For Essay Writing Virginia Beach ThesisEss
This document discusses the top five reasons to hire a personal injury lawyer after being injured. A lawyer is familiar with the legal process, understands how to maximize compensation, is motivated to win the case in order to get paid from any settlement, can negotiate with insurance companies, and has the ability to take the case to trial if needed. Hiring an experienced personal injury attorney helps injured people obtain fair compensation for their damages and losses.
Efrem kids presentation
This document provides an overview of the EFREM Kids online children's clothing retailer. Key details include:
- The company was launched in March 2010 with a mission to be the leading online retailer of exclusive children's fashion in Australia while also supporting charitable causes.
- 5% of after-tax profits are donated to partner charities. The company promotes charitable work through clothing sales and events.
- EFREM Kids carries designer brands like Children's Worldwide Fashion and aims to expand its brand offerings internationally over time.
- The target audience includes wealthy mothers and teens as well as children aged 0-16. Advertising strategies include social media, PR, and events to raise charity awareness.
Integrated marketing communication mix of coca cola
Tools and techniques used by coca-cola in its marketing communication & how it is different from pepsi in terms of identifying consumer behaviour. Marketing strategies from the beginning, i.e. From establishment in 1889.
RobinsonS_CampaignPDF_20210512_V01
The document proposes a creative campaign called "#DiverseLikeYou" to promote the grand opening of the Burns Collective food hall in Sarasota, Florida. The campaign aims to highlight the diversity of cultures in Sarasota through the diverse food options available at Burns Collective. It will utilize social media, printed materials, and a community event to spread awareness of the opening and Burns Collective's mission of celebrating diversity. Key goals are to introduce the brand, spread awareness of the opening event, and establish partnerships in the community.
Similar to Social media article summary (20)
1. During some decades there have been many changes made around th.docx
1. During some decades there have been many changes made around th.docx
How commoditized products redefined their categories
How commoditized products redefined their categories
Introduction For Essay Writing Virginia Beach ThesisEss
Introduction For Essay Writing Virginia Beach ThesisEss
Integrated marketing communication mix of coca cola
Integrated marketing communication mix of coca cola
Recently uploaded
Dominate Reddit Discussions.............
Dominate Reddit Discussions: Become a top Reddit influencer with our proven methods. Learn More.
https://www.sociocosmos.com/product-category/reddit/
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
AU毕业证文凭证书【微信95270640】《英国阿伯丁大学毕业证书原版制作AU成绩单》【Q微信95270640】《仿制AU毕业证成绩单英国阿伯丁大学学位证书pdf电子图》，A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径，但认证只是个体行为，不是所有留学生都操作，所以没有办理认证的留学生的学历在国内也是查询不到的，他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单，就有了使用价值。
实体公司，专业可靠，办理加拿大毕业证|办美国成绩单|做德国文凭学历认证|办新西兰学位证，办澳洲文凭认证，办留信网认证（网上可查，实体公司，专业可靠）铸就十年品质！信誉！实体公司！
文凭办理流程：
1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：微信95270640我们有专业老师帮你查询）；
2开始安排制作毕业证成绩单电子图；
3毕业证成绩单电子版做好以后发送给您确认；
4毕业证成绩单电子版您确认信息无误之后安排制作成品；
5成品做好拍照或者视频给您确认；
6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。
7完成交易删除客户资料
高精端提供以下服务：
一：英国阿伯丁大学英国阿伯丁大学本科学位证成绩单全套材料从防伪到印刷水印底纹到钢印烫金
二：真实使馆认证（留学人员回国证明）使馆存档
三：真实教育部认证教育部存档教育部留服网站可查
四：留信认证留学生信息网站可查
五：与学校颁发的相关证件1:1纸质尺寸制定（定期向各大院校毕业生购买最新版本毕,业证成绩单保证您拿到的是鲁昂大学内部最新版本毕业证成绩单微信95270640）
A.为什么留学生需要操作留信认证?
留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询!
B.为什么我们提供的毕业证成绩单具有使用价值？
查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。却也灵机一动立马仰起头双手拢在嘴边朝楼上大喊：“爸爸爸——有人找——那人一听朝山娃尴尬地笑笑悻悻地走了山娃立马“嘭的一声将铁门锁死心却咚咚地乱跳当山娃跟父亲说起这事时父亲很吃惊抚摸着山娃的头说还好醒得及时要不家早被人掏空了到时连电视也没得看啰不过父亲还是夸山娃能临危不乱随机应变有胆有谋山娃笑笑说那都是书上学的看童话和小说时学的不管如何父亲再也不许山娃敞开门坐到门口了父亲递给山娃钥匙说一出门就将门山
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Maximize Your Twitch Potential!..........
Sign up now and start your journey to Twitch stardom!
https://www.sociocosmos.com/product-category/twitch/
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
学校原件一模一样【微信：741003700 】《(worcester毕业证书)伍斯特大学毕业证PDF成绩单》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
Recently uploaded (9)
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Social media article summary
- 1. Alyssa Fields Social Media Fiskars has been in existence for over three hundred sixty years and was established in the year 1649. It is the oldest company in Finland. This said company had a groundbreaking product and was looking to make a bold move in order to ground its status. I was said in the article that crafts and hobbies is an industry that is worth thirty billion dollars. Fiskars decided to focus on devolving connections with their costumers. Brains on Fire were hired in order to come up with a plan. The company hired four women to be “The Fiskateers”. Their job was to spread awareness of the brand to friends, family and acquaintances. They were only part time but encouraged to travel around the country in order t build relationships with storeowners, tradeshow host, and hobbyists. The Fiskateers set up blogs to handle customer questions and to gather feedback on the product. Fiskars network built a very strong sense of community. The sales of the company increased by over three hundred percent and came up with a high number of new product ideas. This company is a great example of a classic social media marketing success. Social media is the best way in today’s world to increase sales, please customers, and build relationships in the business world. This article shows how social media plays a big part in the business world using the Fiskars as a prim example.