1. THE E-Menu Anna Martin Women’s Business Leadership part 1 Professor Frey 12-08-2010
2. Intro Don’t you feel like going crazy if people don’t understand you??? Especially when you’re hungry…? I got my idea when I was in a Chinese restaurant in Washington… I’m Anna Martin from Germany, since 11 .5 months an AuPair in Washington DC
3. My business idea E-menu is shaped like a ipad Gives you information(nutrition facts, calories, picture, ingredients) about the meal Translates in different languages You can order via E-menu or push the button for a waitress
4. Target costumer Owner of a fancy restaurant in a modern city Restaurant should be from a foreign culture or have multicultural guests
5. Supporting Research 75 % of the interviewed persons would like to use the e-menu if they were restaurant owners 87,5 %of the interviewed persons would like to use the e-menu if they were restaurant guests
7. Actions suggested idea at restaurants in Washington DC and Bethesda with positive feedback suggested idea to Apple, Nokia and Siemens, waiting for price evaluation