Splash is a large fashion retailer in the Middle East with over 200 stores across 13 countries. It is part of the Landmark Group and has over 4000 employees. In India, Splash focuses on young customers and has 18 stores including two locations in Pune. The company aims to become the number one global value fashion retailer through providing luxury products and excellent customer experiences. It utilizes various promotional strategies including fashion shows, events, advertisements and magazines.

1. Presented By:
 Rahul Pillai
 Megha Parihar
 Nikesh Jaiswal

2. INTRODUCTION
 Splash is Middle East’s largest fashion retailer and part of
the Landmark Group.
 Its sister groups are Lifestyle Stores and Home Centre Stores
 Established in Year1993.
 200 Stores and 50 Brand across 13 countries.
 Over 4000 employees.
 Micky Jagtani is the Chairman & CEO
 Salman Khan is the Brand Ambassodor

3. Splash India:
 First Retail Outlet was Opened in Hyderabad(2008).
 In INDIA Bangalore is the Head Quarters for Splash.
 Presently Splash has 18 stores in the country.
 Esha Gupta is the Brand Ambassador of Splash India.
ACHIEVEMENTS:
 Super Brand Status in 2013.
 Forbes Arabia “ Top 40 Arab Brand”.
 First Runners At Grazia Style Award 2010.

4. MISSION & VISION
VISION
To create a truly global brand that provides growth opportunities for the
company and its employees, achieving its goal of becoming the number
one value fashion retailer across the world
MISSION
The mission of splash is about providing the world with luxury products,
elegance, creativity and “Art de Vivre”.
VALUES
 Constant focus & development on the product & value offered
 Continuous improvement of the customers shopping experience
 Encouraging open work culture

5. Store Location & Size
 In Pune Splash has two stores : Season Mall and Phoenix Market
City.
 Size of Store in Season is 11000sq.feet.
 In total they have 45 employees working in store.

6. Merchandise and Assortment of products
 Splash accessories which is targeted on young girls.
 Splash youth which is targeted on customers like young, fashion
& core

7. Merchandise and Assortment of products
Merchandise Presentation
 Shoulder- out presentation:
 Face – forward presentation:

8. Product Mix and SKU
Accessories Body Wear Active Wear Denim
Basic Essentials Beach & Swim Plus
 They keep a SKU of Approx 20000.( said by the
Departmentan Mngr.)
 Shelf Life of a Apparel is 60 days.
 Fabric Material Used in Cloths are Cotton, Synthetic,
Polyster.

9. VISUAL MERCHANDISING

10. STORE LAYOUT
 Free flow layout:
 Allowance for browsing and
wandering freely
 Increased impulse purchases
 Visual appeal Flexibility

11. PROMOTIONAL STRATEGIES
 Splash TV(Fashion Shows)
 Events and Concerts
 Advertisements
 Magazines