This document contains a rubric for evaluating a cereal box package design project. It evaluates projects based on 4 criteria: Productivity, Creativity, Planning, and Software Mastery. For each criteria, it provides descriptors and point values for performance levels ranging from incomplete (1 point) to exemplary (4 points). The planning criteria lists specific required elements for the cereal box design, such as images and facts to include on each panel.

1. 1 2 3 4 Total Points
Productivity Cereal box is not
completed.
Cereal box is com-
pleted. It is not
printed.
Cereal box is com-
pleted. It is de-
signed, printed, but
either no on Slides
and / or no crits are
given.
Cereal box is com-
pleted. It is de-
signed, printed, pho-
tographed, image
uploaded to Slides,
and 3 crits given.
Creativity Copies another
project (either peer
or online) with no
evidence of origi-
nality.
Little evidence of
originality. There is
little to non usage
of facts through
visual or written
means.
Unique project in
some aspects. There
is some thoughtful
use of facts visually
and written in text.
Unique project in
many aspects.
Thoughtful use of
facts are included
both visually and in
written text.
Planning Contains little to
none of the re-
quired elements
below. Front Cover:
Character Cereal /
food Prize Quote
about Back Cover:
Images relating to
Facts about /
quotes Side One:
Character name At
least 8 facts Nutri-
tion Side (optional
to add extra infor-
mation)
Contains some of
the required ele-
ments below Front
Cover: Character
Cereal / food Prize
Quote about Back
Cover: Images re-
lating to Facts
about / quotes Side
One: Character
name At least 8
facts Nutrition Side
(optional to add
extra information
Contains most of the
required elements
below Front Cover:
Character Cereal /
food Prize Quote
about Back Cover:
Images relating to
Facts about / quotes
Side One: Character
name At least 8
facts Nutrition Side
(optional to add
extra information
Contains ALL of the
required elements
below Front Cover:
Character Cereal /
food Prize Quote
about Back Cover:
Images relating to
Facts about / quotes
Side One: Character
name At least 8
facts Nutrition Side
(optional to add
extra information
Software Mastery Does not under-
stand the basic op-
eration of the soft-
ware used. Doesn't
"ask the internet or
a peer" prior to
asking instructor
Knows basic func-
tions only; still de-
pendent on the
instructor. Doesn't
often "ask the inter-
net or a peer" prior
to asking instructor
Can function with
some help from the
instructor. Demon-
strates a strong will-
ingness to "ask the
internet or a peer"
prior to asking in-
structor
Exceptional use of
Pixlr. Explores be-
yond the basics. Self
-directed learning.
Can function with
little to no help from
the instructor.
Demonstrates a
strong willingness to
"ask the internet or
a peer" prior to ask-
ing instructor
Cereal Box Package Design Rubric Name _______________________________________
Teacher Comments