This document outlines plans to open Cabinet Depot showrooms near major home improvement stores to capture part of the $9-10 billion per year kitchen and bath cabinet market. It proposes 12-1500 square foot showrooms with no warehouse, located strategically close to stores like Home Depot and Lowe's. The showrooms would provide name brand cabinets and countertops at lower prices by eliminating unused services. A monthly sales target of $41,666 is estimated to cover overhead costs and break even within 12 months of opening each location.

2. Kitchen & Bath
Cabinet Market
Home Depot
Lowes
Other
• 9-10 Billion Dollar A
Year Business
• About 75% Is
Remodeling
• The Home Centers
Control Over 50% of
The Remodeling
Market

5. Small Cities From The Mississippi Gulf Coast To Panama City

6. Potential Sales Volume For Each City
0 5 10 15 20
Millions of Dollars
Pensacola
FWB/Niceville
Mobile
Panama City
Miss Gulf Coast
Milton/Pace
Fairhope/Daphne
Dothan
Cities
Retail Market Potential

7. BEATING PRICES

8. Mission Statement:
To provide Top Quality, Name Brand cabinets and countertops at the
Lowest Possible Prices. Using our
method of eliminating un-used services, We save you Time and Money.
Cabinet Depot has a total commitment to the latest design technology,
wide selection of products, easy payment options, up-to-date and
comfortable showrooms, convenient hours of operation, and a friendly &
professional staff.
Cabinet Depot has set the Benchmark for Quality & Service In the
Kitchen & Bath Industry.

20. Kitchen & Bath
Cabinet Market
Home Depot
Lowes
Other
• 9-10 Billion Dollar A
Year Business
• About 75% Is
Remodeling
• The Home Centers
Control Over 50% of
The Remodeling
Market

23. Location, Location, Location
We would locate our showrooms in strategic locations,
close to the Home Centers.

24. TYPICAL CABINET DEPOT SHOWROOM
12-1500 Square Foot
Building
No Warehouse
Easy To Find Locations
Where We Want To Be

25. Proposed Typical Store Costs
• Rent……………………..$ 1,500.00
• Utilities………………….$ 750.00
• Salaries……………….....$ 9,500.00
• Misc…………...….……..$ 250.00
• Advertising………………$ 3,000.00
Total Overhead

26. Monthly Sales $ 41,666.00
(Based on 36% profit margin)
Period of Time x 12 months
Annual Break-Even Volume

27. Our sales staff will consist of younger,
more computer literate people who are
team oriented.

28. Cabinet College
4-6 week intense training program
2-3 weeks of this time will be in a
classroom setting
The balance of the time with be OJT
(On-The-Job-Training)

30. 15-20,OOO SQ. FT.
FOR INVENTORY
OF HOME
CONCEPTS
FOR CROSS
DOCKING &
STAGING SOLD
ORDERS
(CABINETS/TOPS)

31. Service - Quality - Image
By utilizing our own delivery trucks, not only will we
ensure that our cabinets are delivered safely, but we’ll
also be building our image in each community.

32. Locate warehouse along interstate if possible for
signage
Inventory several types of “Home Concepts’
approximately 80 sku’s each
“Wellborn Regional Warehouse” makes Home
Concepts available to all dealers in the region.
Pick-up, common carrier, or delivered on Cabinet
Depot trucks in 2-3 day cycle. The cost will be
approximately 15-20% over cost-plus freight.
This cost will be assessed to everything moving
through warehouse.

33. Wellborn will have
an easier job
selling “Stocking
Distributors” with
a regional
warehouse to back
their play.

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