Gift wrapping a new car during the handover process can improve customer satisfaction and loyalty. It creates mystery and excitement for the customer while also hiding any small imperfections. Using a luxury "one-size-fits-all" car cover that is gifted to the customer costs much less than traditional covers. In trials, adding this small cost to the delivery charge had no financial impact on dealerships but significantly improved customer feedback. Customized gift wrapping packages can be provided at scale to meet any dealership's needs.