This document discusses Alzheimer's disease and contains information from Dr. Brian Appleby on several topics: 1) It compares hope and optimism and discusses celebrating life. 2) It shows graphs on the change in death rates from the top 10 causes of death from 1999-2010 and the #1 risk factor for Alzheimer's is age. 3) It provides estimated costs of care for Alzheimer's patients and calls for new disease models. 4) Graphs show increasing Google searches for "dementia" and Alzheimer's related publications over time.