2. Cedexis is a next-generation provider of
Internet Performance Monitoring
& Traffic Optimization.
The immediate benefits to client sites are
Increased Performance, Maximized
Availability & Cost Savings.
The only sure way to save Billions of hours
lost to internet users
3. Cedexis ‘s Customers declarations
“15 to 17 times faster downloads & 2 to 4 times faster home page loading even if we were
already using a CDN”
“Freedom of choice, price and offer “
“A real decision making tool that helps optimize costs and performance”
“ Euronews, the international media benchmark, halves its website’s page display time,
optimizes its costs and increases its audience”
“The value adding circle, the eco-system of multi-sourcing “
“Mixing Hosting Provider & CDN : a winning combination”
“The Cedexis tools were very straightforward to set up and use, giving us complete
autonomy in piloting our delivery strategies ourselves”
“We are confident that we can have the best distribution platform possible that’s available
currently and in the future”
“Thanks to Cedexis, we have easily been able to set up a virtuous multi-CDN solution based
on performance at its right price”
“ Crowdsourcing and « Loadbalancing : a formula that will soon be preoccupying all the
CIOs”
4. Market overview and why ISP become CDN
Content $ $ Back $ $ Internet
CDN ISP
Provider Bone Users
Content $ $ $ Internet
CDN ISP
Provider Users
Content $ $ Internet
ISP-CDN
Provider Users
Net
Neutrality
7. MARKET REALITY
• 100 ms extra display time =
1% lost sales for Amazon
• 400 ms extra display time =
5.9 % lost traffic for Yahoo
• 500 ms extra display time =
20 % lost search requests for Google
• 81% of internet users stop watching a video =
when it buffers or won’t start immediately
• 20% performance improvement =
10% additional revenue for France Télévisions
In 2010 – 100% ‘up-time’ is standard
Performance is KEY
« The one thing that unites Internet Users: impatience! »
8. The Opportunity
Trend towards real-time infrastructure multi-sourcing
Multiple
Delivery
Networks
Multiple
Multiple
Cloud
Datacenters
Platforms
My
Visitors
Cedexis’ Mission:
• Make the market more transparent
• Make the market more efficient
• Make multi-sourcing less painful
9. Radar Integration
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10. Solution: Cedexis Radar
Community-Based Cloud Performance Monitoring
• Agent-free: Page tag compares multiple datacenters, delivery
networks, and cloud platforms
• Relevant: Data captures your end-user’s experience
• Real-time: Distributed BI platform aggregates over 10k results
per second
• Rich: 1B daily
measurements
• Broad: Covering
26k networks in
230 countries
• Actionable:
Tightly coupled with
Cedexis Openmix
11. Insight: Bouygues Télécom
Cedexis Radar confirms the benefits of multi-sourcing
4 CDN are coming from the same peering
The Best choice All are impacted by a network problem
GLB between 2 CDN
12. Cedexis Openmix
Performance-Based Cloud Load Balancing
• Rules-free: Scriptable DNS
Load &
based on standard Capacity
programming languages
• Intelligent: Real-time data- Performance &
Costs &
Utilization
Availability
driven decisions
• Flexible: Service Oriented .
Infrastructure supports any
IP-based app
Geography &
Topology
• Reliable: Elastic scalability, Custom
Data Feeds
global anycast network
• Efficient: Usage-based Custom
Algorithms
pricing
13. Performance improvement : 30 to 70%
Cedexis
Performance over 1 hour from 1 ISP
Cedexis routing focused on the best performance in real time
14. Breaking the Rules : Large French Media Company
Openmix ensures consistent throughput at peak times
Local test in one ISP
Using Akamai Akamai + L3
+ Cotendo
+27%
Certified by IP Label
15. Example Before / After for Euronews
moving from Akamai to Cedexis load balancing on L3 +
CDNetwork + Hosting Platform
Certified by Google Analytics : Performance X 2,5
16. Breaking the Rules : Eyeka
17x Improvement
Cedexis GLB Too good to be Cedexis GLB focus on Perf, let’s put it
focus on Perf true, let’s start on slower
Before Cedexis
again
Certified by Website Pulse
17. Conclusion
• No single provider can be :
• Everywhere , For Everyone, Every time
• Multiplying providers guaranties :
• Performance
• Up Time
• Competitive pricing
• Scalability
Cedexis services offer THAT degree of
Dynamic, Data-driven, Real-time,
Control, Flexibility & Transparency
