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A Smarter Content Delivery System                                            To Accelerate Complex ContentThe Evolution of...
The Cotendo                                 Cotendo’s “Secret Sauce”—                                        SSL          ...
Cotendo Dynamic                           Cotendo SSL    Cotendo Content                         Site Acceleration        ...
Cotendo Whole                             service behavior, as well as the ability                                        ...
DNS is a common target of Distrib-          on monitored conditions of the origin                                         ...
Cotendo Real-Time                          Unrivaled Customer                                            Reporting        ...
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Content Delivery Network


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Accelerate your websites and Web applications with unmatched performance and real-time control, through Cotendo’s integrated suite of CDN and Site Acceleration services. Cotendo Advanced DNS (Domain Name Service) reduces latency, scales seamlessly for every audience size and geography, and enhances service availability. Cotendo’s distributed service model provides another layer of security for your website and web applications. DNS queries can be flexibly handled based on rules (location, time) and real-time conditions.

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Content Delivery Network

  1. 1. A Smarter Content Delivery System To Accelerate Complex ContentThe Evolution of A Holistic, Fresh Central Management:Legacy CDNs Approach To Internet • Centralized management1998 to 2010 were twelve years of Content Delivery architecture, rather thanexplosive, global growth in the use distributed approach, enabling In 2008, Cotendo took a freshof the Internet. In 1998, the year better and easier control of approach to the problem of onlineContent Delivery Networks (CDNs) content and visibility of all online content delivery. Using a holistic viewfirst appeared, the Internet was a traffic, while still being fully of the Internet, Cotendo’s softwarelandscape of static objects used by redundant and fault tolerant; engineers and Internet expertsjust 147 million people, only 3.6% of leveraged the latest software develop- • Centralized management tools thatthe world’s population. In December ment techniques to maximize provide full control to manage2009, the number of users had grown efficiency at each step in the process the configuration and publishmore than ten fold, to over of the content delivery value chain. in real time;1.7 billion users–over 25% of the They also focused on the important • Real-time, online reporting (notworld’s population*. and unmet need for flexible content just daily or weekly reports). acceleration and site accelerationThe Internet of today looks and acts Whole Site Acceleration: services, as well as the need fornothing like the Internet of 1998. • Integrated suite of content sophisticated management of per-However, the prevailing approach to delivery and website acceleration formance and cost. The goal was tomanaging and accelerating content solutions; develop the next-generation contenton the Internet is built on the original delivery platform, using intelligent • Accelerated delivery of ALL types1998 architecture. A patchwork of server software, which would drive of content–small objects, largein-house developed and acquired optimized content in the ways outlined objects, dynamic (non-cacheable)solutions have been glued onto the in the next section. or static (cacheable) content, andoriginal foundation, as traditionalCDNs add mountains of servers to try Infrastructure: either standard or Secure Socketsto push more volume and variety of Layer (SSL) delivery; • Unified and optimized server,content through fatter “pipes.” • Fast, secure, and reliable whole rather than the traditional approach of bolting on more site acceleration of both staticAt the same time, the expectations and dynamic content;of global end users for the efficient servers and infrastructure;delivery of static and dynamic content • More economical and efficient • Highly efficient and advancedhas grown as the amount of content use of hardware—one server distributed Domain Nameand number of online users grows. performing all content delivery Service (DNS);Over time, throwing more servers and tasks, instead of having dedicated From this groundbreaking workbigger pipes at the problem becomes servers for each individual service. emerged the Cotendo Unity Platform,increasingly expensive, burdening the (The multiple-server model of a new class of purpose-built CDN andcontent provider, while not addressing old-fashioned CDNs results in Site Acceleration services, based onthe fundamental challenges of deliver- less efficient performance, as an evaluation of the key issues thating today’s diverse content efficiently. well as complex and inefficient content providers face today, aroundThe old-fashioned “fatter pipes” integration.) performance, efficiency, and function-approach is being overwhelmed by the ality. The tight integration among theimmense volume of online content and services in the Cotendo Unity Platformthe global demand for access yields the maximum performance into the content. content acceleration for co-mingled and co-located delivery and DNS services, streamlining delivery of all types of content to end users around the globe. *Internet Growth and Statistics—Internet Usage Stats, September 2009:© 2010 Cotendo, Inc. All rights reserved.—1/29/10 866.749.6462 | INTL +44 20 33188363 | | 1
  2. 2. The Cotendo Cotendo’s “Secret Sauce”— SSL Unity Platform Unified Proxy Delivery NT DY NA The Cotendo Unity Platform is based The core of the Cotendo Unity TE RY ACC SI M D ON VE RK LI O EL TE I ER on the following services, which also Platform is the Unified Proxy Delivery C TW C NE E A ME TI TION serve as the foundation for its Server. To efficiently handle all types TI L- URA ON continuing innovation: of content (small and large files, RE ONT CON REA C G AL ROL FI -TIME dynamic and static content, and NCED M O NITO • Content Delivery—Increases the secure or standard HTTP), Cotendo ASSU SITE S speed of delivery of static content VA developed highly efficient software DN RE A IME RE L-T RE AD P O RTIN G of all types, with the flexibility to that will boost the performance of any RI manage all aspects of caching NG CDN standard server, enabling it to out- BALANCER and delivery; perform any competing server. This • Dynamic Site Acceleration (DSA)— software facilitates efficient handling Accelerates the performance of many requests, simultaneously, and of dynamic Web pages, such includes a proprietary file system and as personalized content, Web I/O management subsystem to enable applications, and Software as a high I/O throughput with minimal time Service (SaaS) solutions; required to fetch a file from the cache, regardless of its size or type. • SSL Delivery—Enables robust The Cotendo security, immediate full- Cotendo Content Delivery range SSL; Unity Platform Traditional CDNs were designed to delivers synergies • Whole Site Acceleration— accelerate static objects on a website Combines Cotendo’s three in accessibility, by architecting the site to store the content acceleration services– static objects in a different host simplicity, and agility Content Delivery, Dynamic Site location, away from the main site, that traditional CDNs Acceleration, and SSL Delivery– CNAME-ing only that host to the CDN cannot produce. to ensure easy and seamless provider. This separation was crucial, integration for all content delivery as the CDN handled only the static requirements, served from the pages, and the non-cacheable objects same platform; were served directly from the origin • CDN Balancer—Balances server. However, this approach is Cotendo Content performance and cost-of-delivery inherently inefficient, as it requires by allocating CDN resources based modification of the existing site. It is Delivery service, on geography, time of day, balance also error prone as links–internal or combined with by load versus capacity of the external–may still direct to the Dynamic Site origin server, and more; original host. Acceleration and • Advanced Domain Name Service With Cotendo, all content can be SSL, delivers Whole (ADNS)—Utilizes sophisticated served from the same server, there Site Acceleration– controls to instantly adjust DNS is no effort required to integrate the configurations, balance traffic one service served CDN to serve the site, and separation between different resources, and between different types of objects is from one hostname– bolster security by protecting not required. resulting in smooth from Distributed Denial of Service and easy integration (DDoS) attacks; The Cotendo Unity Platform is built on • Site Assure—Monitors core Web a real-time content control layer that and maximum services and other resources, isn’t bound by typical hardware or flexibility. software constraints. Cotendo’s flexible and automates failover response to minimize risk and ensure software platform was designed from maximum uptime; the ground up for real-time content control and advanced functionality, to • Real-Time Reporting—Leverages maximize the key CDN performance detailed performance metrics areas of delivery speed and system 24/7, for making optimal IT and efficiency. The resulting Cotendo CDN business decisions in real time. easily manages larger volumes of content with less hardware, yielding greater performance efficiencies.© 2010 Cotendo, Inc. All rights reserved. 866.749.6462 | INTL +44 20 33188363 | | 2
  3. 3. Cotendo Dynamic Cotendo SSL Cotendo Content Site Acceleration Cotendo SSL provides a wide range Cotendo Dynamic Site Acceleration of options for configuring an optimal Delivery and Dynamic (DSA) is a highly efficient and robust secure delivery channel for all Web- Site Acceleration work delivered content, whether it is DSA service focused on improving together to seamlessly the delivery of non-cacheable static or dynamic. As the IP address deliver both cacheable website content. resolution of a server is done on the DNS level, when it is still unknown static content and DSA provides a high degree of whether the requested content is non-cacheable protocol and connection optimization HTTP or HTTPS, secure traffic going to dynamic content. The that significantly increases delivery the same host cannot be diverted to Cotendo Web-based performance of dynamic content from another IP address. To overcome this the origin location to the regionally challenge, traditional CDNs require management interface closest Cotendo DSA content delivery modification of the site/application so provides real-time location. This acceleration is accom- that the secured content will be served setup and unified plished through protocol and connec- from a dedicated (different) host. management of ALL tion optimization. DSA also decreases With Cotendo SSL, instead of separat- the load on the dynamic content ing content into several servers and Cotendo services. server and provides much higher ef- hosts, Cotendo’s intelligent software ficiency and leverage of Web applica- can handle both types of traffic on the tion assets, relative to the number of same server, automatically determin- customers supported. The result is ing whether or not the content lower Web server load, faster server is SSL protected and handling response times, and accelerated per- it appropriately. formance of the connection between the user and the website. Low Latency Optimized connection High Capacity eases database load and Global Network maximizes performance ? Latency Customer ? Capacity Origin Non-Cachable Dynamic Site Dynamic Content Cotendo SSL is Acceleration Web Applications a secure, high- End User Requests performance delivery option for both Cotendo Content In addition, Cotendo DSA offers Due to the nature of the SSL protocol, Delivery and Cotendo the flexibility of multiple deploy- such as the key exchange process in Dynamic Site ment methods with asymmetric or the initiation of an SSL session, the Acceleration. symmetric site acceleration, as well combination of SSL with DSA acceler- as a mixed-mode model where both ates dynamic and secure content and The three, combined, methods may be used to reflect often produces a dramatic reduction are the foundation of different conditions and business rules in latency, resulting in the serving of Cotendo Whole Site in different geographic regions. The objects up to 10 times faster than the Acceleration. flexibility of choosing acceleration origin. This is particularly important in modes enables online businesses to the E-Commerce checkout process. balance the costs and benefits of each mode for a given location and service.© 2010 Cotendo, Inc. All rights reserved. 866.749.6462 | INTL +44 20 33188363 | | 3
  4. 4. Cotendo Whole service behavior, as well as the ability Site Acceleration to layer rules for different contexts or The Cotendo CDN and real-time conditions. Site Acceleration Suite The Cotendo Whole Site Acceleration solution combines Content Delivery, Cotendo Views makes it easy to delivers improved Dynamic Site Acceleration, and Secure integrate a site utilizing DSA, static performance, security, SSL to serve all content from a single content (CDN) and SSL, control- control, agility, and host. A completely integrated system, ling cache parameters, different SSL visibility for websites Whole Site Acceleration provides easy deployment methods, and more. All integration and seamless handling of the configuration is done on the and Web applications of different types of content, accel- central management interface and for both static and erating all content and applications requires no modification of the origin dynamic content. delivered by an origin server to an servers or of the website’s code. end customer. Whole Site Acceleration puts an end to segregation of content Cotendo Advanced DNS by type, since it serves as a proxy for At the heart of fast delivery of online all the content provider’s Web traffic. content is efficient Domain Name This combination delivers outstanding Service (DNS) manipulation. With performance, control, agility, Cotendo’s approach for Advanced DNS and visibility. management, the required address is retrieved on the first query. Tradi- To enable easy integration without tional CDNs have evolved through a re-architecture of the website, patch-work of distributed solutions Cotendo provides Cotendo Views. to highly inefficient DNS services, in Cotendo Views is an advanced which reaching the correct content control technology included as a server requires a set of several back- core component of Cotendo’s Unity and-forth queries to get the right platform. Cotendo Views allows IP address to the right server. This sophisticated definition, as well latency slows the delivery of informa- as selective refinement, of object tion to end users. behavior and handling. It is enabled by a core software architecture that Cotendo’s Advanced DNS (ADNS) is a anticipates a CDN customer’s require- high-performance, globally-distributed ment for granular content control, DNS service for any website or Web unbound from traditional constraints application, regardless of the physical or methods. Cotendo Views enables location of the server and the control via both logical and contex- end user. tual rules for Web object and Web Low Latency High Performance Combining Cotendo Global Deployment Security ADNS with Site Assure Distributed DNS Faster Performance with reflects service common DNS & CDN/DSA status in real time, Integrated management with automatically directing Content Delivery Manager Cotendo CDN traffic to the right resource to ensure Customer End User Requests Origin business and service continuity. Cotendo Dynamic Site Acceleration© 2010 Cotendo, Inc. All rights reserved. 866.749.6462 | INTL +44 20 33188363 | | 4
  5. 5. DNS is a common target of Distrib- on monitored conditions of the origin uted Denial of Service (DDoS) attacks server. Site Assure simplifies high The combination that can take the entire online service availability with easy integration. Site of Whole Site down. Cotendo’s distributed ADNS Assure requires no change to the Acceleration with service is architected to be highly Web architecture. It provides rules to redundant and can withhold and block manage out-of-norm events, e.g. the Cotendo Site Assure heavy attacks due to its efficiency server is down, the site is down, and Cotendo ADNS and architecture. or the load on a specific server is results in optimal up or down. In addition, Cotendo’s Advanced DNS service continuity and can balance traffic between different Cotendo CDN Balancer zero downtime. data centers based on different Cotendo CDN Balancer enables the policies (geo-proximity, weight, time allocation of Web traffic based on of day, or other). For customers monetization strategy, business with multiple data centers or origins, policies, and IT policies. With its combining ADNS with Cotendo Whole Cotendo CDN Balancer flexible, Web-based management Site Delivery enables accelerated console, companies create rules based works with DSA and delivery of content, allowing Cotendo on weighted allocation of traffic, user’s the Cotendo Content servers to efficiently fetch content location, time of day, and domain from the origin server closest to them. Delivery service to accessed. Changes to the configura- configure the most tion are reflected immediately, in real Cotendo Site Assure time, on the network. CDN Balancer efficient and cost- Cotendo Site Assure is a fully custom- can be used not only with Cotendo effective content izable, 24X7, smart monitoring, and Unity Platform services, but also with delivery resources for automatic failover service. It maintains existing resources, including other maximum origin service availability by CDNs, for a multi-vendor strategy, global content delivery monitoring core websites and applica- or with the company’s own needs, and enables the tions from multiple distributed agents, internal resources. creation of customer- and implements routing policies based specific, flexible policies and rules to most effectively use a multi-vendor Serve from Origin CDN approach. Requests from Origin Area GeoIP Information Cotendo Content Delivery Your Own Resources Requests from Rest of World Cotendo Other CDN CDN Balancer Providers Adjust Load Distribution in Real Time© 2010 Cotendo, Inc. All rights reserved. 866.749.6462 | INTL +44 20 33188363 | | 5
  6. 6. Cotendo Real-Time Unrivaled Customer Reporting Support—An Example Cotendo Real-Time Reporting is implemented a Web-based, real-time reporting Cotendo services–Content Delivery, system for the Cotendo Unity Dynamic Site Acceleration, Secure Platform. Unlike traditional CDNs Sockets Layer (SSL) Acceleration, that might take hours or days to and Advanced Domain Name Service report on content delivery (due to (ADNS)—in September 2009. their patchwork of distributed servers and applications), Cotendo’s Unity Platform provides the essential view “It has been a really of all content delivery activity within minutes of the occurrence. Real-Time simple process. Cotendo Real-Time Reporting provides actionable control Cotendo has taken Reporting works with over both the CDN’s performance and ownership of it and, each of the Unity expense. Reports provide an up-to- at every step, if I have Platform services. date view of data and information about delivery of content to end users. any questions, they The combination of the have been immediately Cotendo Web-based Real-Time Reporting provides trans- responsive. In our management interface, parency and visibility to the delivery process and provides tools to analyze evaluation of the Real-Time Reporting traffic and make decisions in real time. major CDN vendors, and services for In addition, Cotendo provides real- Cotendo impressed monitoring and load time, detailed analytics about us that their support balancing, enable full search engines’ crawlers’ activities on websites and the tools to enhance would be unmatched. control and visibility web performance before Search That’s proven to be the of all online traffic Engine Optimization (SEO) rankings case and it was a huge at all times. are compromised. factor in our choice Getting Started Is Fast of Cotendo.” And Easy Jason Kyle, Fast, straightforward implementation— eCommerce Director, The Cotendo Unity Platform requires no change to the website and no HTML code changes or other modifications. Typical sites are up and running in minutes.© 2010 Cotendo, Inc. All rights reserved. 866.749.6462 | INTL +44 20 33188363 | |