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Content Delivery Cloud

A	
  Be%er	
  Alterna+ve	
  To	
  Your	
  Content	
  Delivery	
  Network	
  (CDN)	
  

www.riverbe...
Application performance is
impacted by geographic distances
Customer’s	
  
Origin	
  Server	
  

©2013	
  Riverbed	
  Tech...
Content Delivery Networks (CDN)
Accelerate Content by Caching Content Close to Consumers
Customer’s	
  
Origin	
  Server	
...
Content Delivery Networks (CDN)
Accelerate Content by Caching Content Close to Consumers
Customer’s	
  
Origin	
  Server	
...
CDN Market: Large and Fast
Growing
CDN Revenue World-Wide
24.6% CAGR
5

4

3

$B

2017

2

1

2012
0

SOURCE:	
  Informa	
...
CDN Market: By Application
CDN Spend World-Wide
2%

Others

22%
Web Acceleration

23%
Business Applications

4%
Gaming

43...
CDN Characteristics

Reach
Multiple POPs offer geographical coverage
Routing

Local Storage

Requests are directed to the ...
CDN Challenges

Security

Static
Provider Control,
Limited programmability

Inefficient
Technology to optimize
traffic is ...
The Alternative:
Content Delivery Cloud (CDC)

Cloud POP

Accessed
in California

Private. Public. Hybrid. Physical.

Clou...
The Alternative:
Content Delivery Cloud (CDC)
European Hybrid
Data Center
Cloud POP
Cloud POP

Accessed
in California

•  ...
So what makes CDC a better
alternative to CDN?
Adjusting to dynamic application
and content demands
Content Delivery
Networks (CDN)

Content Delivery
Cloud (CDC)

•  Not...
Global Service Levels to Meet
Dynamic Geographic Needs
Content Delivery
Networks (CDN)

Content Delivery
Cloud (CDC)

•  D...
Compliance-based Security Policy
Protection
Content Delivery
Networks (CDN)
•  CDN provider stores
your data & SSL
certifi...
Deploy, manage, and support the
entire network
Content Delivery
Networks (CDN)
•  Costly multi-vendor
solution required to...
Web Content Optimization Lowers
Resource Requirements
Content Delivery
Networks (CDN)

Content Delivery
Cloud (CDC)

•  Li...
Content Delivery Cloud
	
  A	
  Be%er	
  Alterna+ve	
  To	
  Your	
  Content	
  Delivery	
  Network	
  (CDN)	
  
	
  
	
  ...
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Riverbed Content Delivery Cloud

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Timely delivery of applications is critical to the success of most companies. But many applications now operate over vast geographical distances, causing a dramatic impact on performance and speed. To address this issue, customers have traditionally deployed solutions such as content delivery networks (CDN). With the growth of virtualized applications and cloud computing, however, there is an alternative content delivery solution called the content delivery cloud (CDC). CDC can improve performance while providing greater flexibility and control to content owners and customers.

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Riverbed Content Delivery Cloud

  1. 1. Content Delivery Cloud A  Be%er  Alterna+ve  To  Your  Content  Delivery  Network  (CDN)   www.riverbed.com©2013,   ©2013  Riverbed  Technology  Confiden+al  and  Proprietary  
  2. 2. Application performance is impacted by geographic distances Customer’s   Origin  Server   ©2013  Riverbed  Technology    |    www.riverbed.com  
  3. 3. Content Delivery Networks (CDN) Accelerate Content by Caching Content Close to Consumers Customer’s   Origin  Server   Server  POPs  with   cached  content   Geographically   dispersed  visitors   ©2013  Riverbed  Technology    |    www.riverbed.com  
  4. 4. Content Delivery Networks (CDN) Accelerate Content by Caching Content Close to Consumers Customer’s   Origin  Server   •  System of content delivery server and edge servers •  Delivers web content based on geographical location, and origin of web page •  Absorbs huge spikes in traffic while delivering content at speed and with consistency •  Improves availability in case of failure Server  POPs  with   cached  content   Geographically   dispersed  visitors   ©2013  Riverbed  Technology    |    www.riverbed.com  
  5. 5. CDN Market: Large and Fast Growing CDN Revenue World-Wide 24.6% CAGR 5 4 3 $B 2017 2 1 2012 0 SOURCE:  Informa  Telecoms  &  Media   There  are  currently  100+  CDN  providers  world-­‐wide   ©2013  Riverbed  Technology    |    www.riverbed.com  
  6. 6. CDN Market: By Application CDN Spend World-Wide 2% Others 22% Web Acceleration 23% Business Applications 4% Gaming 43% Video SOURCE:  Informa  Telecoms  &  Media   ©2013  Riverbed  Technology    |    www.reverbed.com   6% Mobile Services
  7. 7. CDN Characteristics Reach Multiple POPs offer geographical coverage Routing Local Storage Requests are directed to the best location Data proximity delivers improved performance Multi-homed content enhances fault tolerance Availability ©2013  Riverbed  Technology    |    www.reverbed.com  
  8. 8. CDN Challenges Security Static Provider Control, Limited programmability Inefficient Technology to optimize traffic is limited ©2013  Riverbed  Technology    |    www.reverbed.com   3rd Party stores your data & certificates Costly Base price, overage charges, service fees
  9. 9. The Alternative: Content Delivery Cloud (CDC) Cloud POP Accessed in California Private. Public. Hybrid. Physical. Cloud POP Accessed in Australia ©2013  Riverbed  Technology    |    www.riverbed.com  
  10. 10. The Alternative: Content Delivery Cloud (CDC) European Hybrid Data Center Cloud POP Cloud POP Accessed in California •  Mix and match public, hybrid or private infrastructure •  Low recurring costs, no large initial capital investment •  Agile, can be deployed (and removed) quickly and efficiently •  Can deliver content at speed and with high efficiency ©2013  Riverbed  Technology    |    www.riverbed.com   Accessed in Australia
  11. 11. So what makes CDC a better alternative to CDN?
  12. 12. Adjusting to dynamic application and content demands Content Delivery Networks (CDN) Content Delivery Cloud (CDC) •  Not easily adaptable to real-time changes in demand. •  Services can be rapidly activated and adjusted in real-time. •  Delivery flexibility dictated by business models and commercial terms. ©2013  Riverbed  Technology    |    www.riverbed.com   Flexibility   •  “Where you need, as you need it” services model.
  13. 13. Global Service Levels to Meet Dynamic Geographic Needs Content Delivery Networks (CDN) Content Delivery Cloud (CDC) •  Data demand has to be pre-planned with capacity contracts with defined terms. •  Support limited to CDN enabled applications. ©2013  Riverbed  Technology    |    www.riverbed.com   •  Programmatically adjust and scale infrastructure to demand. Scalability   •  Wider choice of applications.
  14. 14. Compliance-based Security Policy Protection Content Delivery Networks (CDN) •  CDN provider stores your data & SSL certificates on shared servers (multitenancy). •  Confidential data exposed to external vulnerabilities. ©2013  Riverbed  Technology    |    www.riverbed.com   Content Delivery Cloud (CDC) Security   •  Delivers content securely while application retains control of SSL certificates. •  Application-level threat identification and mitigation mechanisms.
  15. 15. Deploy, manage, and support the entire network Content Delivery Networks (CDN) •  Costly multi-vendor solution required to achieve required geographic reach. •  Complex management, timeconsuming deployment. higher pricing. Content Delivery Cloud (CDC) Manageability   ©2013  Riverbed  Technology    |    www.riverbed.com   •  Custom-built infrastructure, centrally administered delivering global coverage. •  Infrastructure delivers global reach, easy to manage, less expensive.
  16. 16. Web Content Optimization Lowers Resource Requirements Content Delivery Networks (CDN) Content Delivery Cloud (CDC) •  Limited optimization features. •  Advanced web content optimization features. •  Requires additional resources, such as connections or DNS lookups. •  Increased costs and overage fees to deliver performance and high quality end-user experience. ©2013  Riverbed  Technology    |    www.riverbed.com   •  Faster delivery of applications. Value   •  Reduce costs by cutting bandwidth usage by up to 50%.
  17. 17. Content Delivery Cloud  A  Be%er  Alterna+ve  To  Your  Content  Delivery  Network  (CDN)      Download  the  Complete  Whitepaper  from  www.riverbed.com/ s6ngray-­‐cdc     Follow  Us  :   www.riverbed.com   ©2013  Riverbed  Technology  Confiden+al  and  Proprietary  

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