Cloud congress 2012_herbert_wanner_cisco_v3


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Cloud congress 2012_herbert_wanner_cisco_v3

  1. 1. The Two Role Models –Cloud Service Vendor & Enterprise Cloud Service BuyerDr. Herbert Wanner, Internet Business Solutions GroupCisco Systems
  2. 2. Agenda 1 The Two Role Models: Supply Side & Demand Side 2 The New Cloud Computing Value Chain 3 Cloud Service Provider – Challenges & Benefits 4 Enterprise Cloud Service Buyer – Challenges & Benefits 5 The Enterprise Transition to a Cloud Service BuyerPage  2
  3. 3. The Two Role Models – Supply Side & Demand Side 1 – Cloud Service Provider & Cloud Service Buyer Cloud Service Provider Entreprise Cloud Service Buyer (The Supply Side) (The Demand Side) Governance GovernanceInteraction Interaction Workforce Cloud Services Workforce Value Chain Value ChainPartner Customer Infrastructure Infrastructure Virtualization of the IT Infrastructure Reduktion of the On Premise (Creating new Platforms for IT Infrastructure Managed Services) How liquid is the global cloud services market today? Page  3
  4. 4. 2 The Cloud Computing Value Chain The Provisioning Process for Cloud Services is a Co-Creation of numerous PartnersCluster 1 Cluster 2 Cluster 31 2 3 5 6 8 9 Infrastructure- Platform- Software- Cloud Data Cloud Builder Enterprise as-Service as-a-Service as-a-Service Service Integrator (Consulting) Customer Provider Provider Provider Aggregator4 7 Network Services Provider aggregated Provider Cloud Services Cluster 1 Cluster 2 Cluster 3 • XaaS according to the NIST Definition: • The Provider of aggregated • The Cloud Builder has no IaaS, PaaS, SaaS Cloud Services assembles, own Cloud Services to • The Network Services Provider as a key what the Cloud Service offer enabler for the provisioning of Cloud Aggregator and the Data • he helps the Enterprise to Services Integrator contribute, transform into a Cloud to a whole offer Service Buyer Page  4
  5. 5. The Role Profile  Cloud Service Provider3 Challenges and Benefits Challenges of Cloud Service Providers Cloud Service Provider  Limited Growth Opportunities, e.g. in the Connect Business (low margin commodity business) Governance  existing platform not capable of providing Managed Services; building new Cloud Workforce Services Platform needed as a prerequisitePartner Customer  How can a Cloud Services offering for entreprise customers be put in place Value Chain quickest possible? Benefits for Cloud Services Provider Infrastructure  Opening up of new growth opportunities with a Cloud Services offering Virtualization der IT Infrastructure (Platform for Managed Service)  Increasing margins with Cloud Services (Added Value Services creating recurring revenues)Page  5
  6. 6. The Role Profile  Enterprise Cloud Service Buyer4 Challenges and Benefits Challenges of Entreprise Customers Entreprise Enterprises are under heavy cost pressure (Cloud Service Buyer) IT-Infrastructure (e.g. Data Centers) create a big demand for investments (increasing fixed assets in the balance sheet) Governance On premise Data Centre heavily under- utilized, need for consolidation of DC‘s Provider Workforce Custom Need for more agility and faster cloud er services provisioning time Value Chain Benefits for Cloud Services Buyers Infrastructure Relief of On Premise IT Infrastructure burdon (CAPEX Reduction) Benefits of new Pay per Use pricing models Reduction of the On Premise (Optimization OPEX) IT Infrastructure Higher flexibility and agility in the go to marketPage  6
  7. 7. 5 The Enterprise Transition to a Cloud Service Buyer The five-point roadmap to a Cloud Business Strategy  Optimize the current IT environment1 Optimize IT  Provisioning of internal Cloud Services  Enabling use of external Cloud Services  Identify opportunities for Cloud Services Cloud2  Setting up of value propositions for Cloud Services to be used Opportunities  Develop capabilities to adopt and use Cloud Services3 Align Roadmap  Agreement with Business Units about the use of Cloud Services with Business  Adjustments of processes, architecture and Roadmaps  Testing new internal and external Cloud Services before Testing new4 implementation Cloud Services  Piloting Cloud Services to identify striking points  Appoint cross-functional teams (Governance for Cloud Services) Governance5  Market monitoring for new Cloud Services and Standards & Support  Decision about new cloud services and standards fitting into roadmap Page  7
  8. 8. Do You Have Any Questions? We would be happy to help.Page  8