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(Mt) – CCU Public Information Officer in Todays Environment Analysis
Write a critical analysis and evaluation critique (or a video recording) on your local
(City/Town/County or State/ Province vs Federal or Country) Crisis communication related
to an ongoing current event. (COVID, Antifa -antifederal activity, BLM -Anti-police
activity). How would you as the PIO improve the messaging? (Individual, Summative: 10%
of total grade calculation.)Recall that the PIO may be the person behind the Principle
(Senior Executive) taking the points the Executive wants to say (policy) and formulating
that message using accepted strategies (Periodic Table of High Concern Communications,
Outrage, CERC, Walker, etc.Answer the Critical Analysis questions (what, where, when, who,
how, why, what it, so what, what’s next) and apply the Universal Intellectual Standards
(cited in the first week’s module).

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CCU Public Information Officer in Todays Environment Analysis.docx

  • 1. (Mt) – CCU Public Information Officer in Todays Environment Analysis Write a critical analysis and evaluation critique (or a video recording) on your local (City/Town/County or State/ Province vs Federal or Country) Crisis communication related to an ongoing current event. (COVID, Antifa -antifederal activity, BLM -Anti-police activity). How would you as the PIO improve the messaging? (Individual, Summative: 10% of total grade calculation.)Recall that the PIO may be the person behind the Principle (Senior Executive) taking the points the Executive wants to say (policy) and formulating that message using accepted strategies (Periodic Table of High Concern Communications, Outrage, CERC, Walker, etc.Answer the Critical Analysis questions (what, where, when, who, how, why, what it, so what, what’s next) and apply the Universal Intellectual Standards (cited in the first week’s module).