Modus created an identity and ecommerce platform for PürBlack, a nutraceutical supplement. This included brand identity, packaging design, product photography, web design, ecommerce, marketing, and social media. Sales grew as a result of the premium brand positioning. Modus also helped entertainment post-production company Formosa Group define their brand attributes, develop a strategic plan, and create a unified identity and website. This provided better visibility in their market and validated their creative excellence and production flexibility.

1. Modus
Case Studies

2. PurBlack
Ecommerce Case Study

3. PürBlack
Creating an impactful identity and ecommerce platform for a
world-class nutraceutical product.
Our Role
Creating brand identity, packaging, product photography, web
design, ecommerce, email marketing, SEO, social media and
brand extensions.
About
Pürblack is a natural supplement and supreme healing food in
Ayurveda and Eastern European naturopathic medicine. It
provides superior mental performance and enhanced
performance naturally.

4. PürBlack
Challenge
How do you design for growth?
How can user experience make a
difference for a young product?
Solution
“How do we grow Pürblack?” That was the question
Nodari Rizun, the CEO of Pürblack, gave us as a directive.
Our solutions centered around market awareness for the
brand. We started by ensuring him our design and user
experience was far above others in this space, followed by
a focus on customer acquisition. We conducted work
sessions to identify customer values and customer needs.
These customer insights allowed us to create high fidelity
content for the website and sales materials.
Results
As a result of the premium positioning that we
developed for Pürblack, we were able to launch
the product and gain the trust of a discerning
customer base. As a result, sales have grown,
distribution has expanded, and the brand has
become an international player. In the ultimate
form of flattery, competitors have begun to copy
the look and feel of Pürblack. We continue to
work with Nodari today to stay ahead of the pack
and drive innovation.

5. Moodboards

6. Moodboards

7. Moodboards

8. Brand Identity
Customer:
Description:
Board:
S150081
SBS024
Area:
Blanksize:
18.18
DesignName:
2.31250x1.53125x2.18750
SLEEVEFORPURBLACKCARTONS14100401/28/2015Date:
LxWxD:
RuleLength:
11/225/16117/3225/16
21/32
23/16
85/16
31.11
Salesperson:
Designer:
ServiceRep:
Style:GLUEDSLEEVE
2.18750x8.31250JDS
CK
01/28/2015FileSaveDate:
OUTSIDE
VIEW
SHOWN
GRAIN/
FLUTES
Weightof1carton:0.01044
RH
Tolerance
1/32+-
SampleSpecifications
PURBLACK.COM
Fine-tune your body
Exp.Date,Batch,Lot,andJarIDlocatedonthebottomofthejar
Useonlyifthesecuritysealisintact
Takeaboutapea-sizedportiondaily.
Dissolveinanon-chlorinated,lukewarm
orcoldbeverageanddrink.Thejarlasts
anaverageoftwomonths.
T 323 982 8656 E info@pürblack.com A 109 E. 17th St. #4, Cheyenne, Wyoming 82001
T 323 982 8656 E info@pürblack.com A 109 E. 17th St. #4, Cheyenne, Wyoming 82001

9. purblack.comDigital

10. purblack.compurblack.com purblack.compurblack.com
Digital

11. purblack.compurblack.com purblack.compurblack.com
Digital

12. purblack.compurblack.com purblack.compurblack.com
Digital

13. purblack.compurblack.com purblack.compurblack.com
Digital

14. Digital

15. Modus delivers. Period. They helped me go from starting to
creating an international product. Their design, tech, ecommerce
and online marketing experience are the real deal. I can truly
called the Modus team my friends and partners.”
Nodari Rizum, CEO, PurBlack
“

16. Formosa Group
Strategy, Brand Identity, Web Design

17. Formosa Group
How do we identify the true market place value of a premier sound
post production powerhouse?
Our Role
Developing strategy, user experience, web design, brand identity,
advertising and email marketing.
About
The Formosa Group is a premier full-service post production
companies serving independent and studio film making. Launched
in the summer of 2013, Formosa Group is home to the most
creative and well-respected supervising sound editors, sound
designers, commercial ADR and re-recording mixers in the
entertainment industry.

18. Challenge
Newly formed Formosa Group
brings together some of the
entertainment industry's most
prolific creative talent under one
roof. The challenge was to give
one clear voice to the company
while allowing each division to
speak to their individual
customers. Most importantly, we
wanted to introduce them to the
suite of products available and
the flexibility to leverage their full
breadth of talent.
Solution
After running into actor Tommy Lee Jones in the parking lot,
we started by conducting a strategic work session in the
vintage Hollywood bungalows that house the Formosa
offices. During our session we defined the Formosa brand
attributes, customer profiles, and their business goals. In
addition we crafted the narrative of their sales process,
brand identity and naming conventions for all of their
locations. This was followed by the creation of their main
website plus each of their divisions: Features, Music
Editorship, Interactive, Villa and Broadcast. Finally, we
created created a comprehensive communications strategy
and designed sales materials, business stationery,
marketing templates, signage, advertising, and social media.
Results
Formosa Group now has a cohesive brand
identity and a world class website that tells their
story of creative excellence and production
flexibility, while highlighting their talent and
sharing their stories. This has resulted in better
visibility in the entertainment market and
validation of their success. Modus has become a
true strategic partner in the success of the
Formosa Group brand going forward.
Formosa Group

19. Formosa Group Stylescapes

25. Digital
purblack.com
Digital

26. purblack.compurblack.com purblack.compurblack.com
Digital

27. purblack.compurblack.com purblack.compurblack.com
Digital

28. purblack.compurblack.com purblack.compurblack.com
Digital

29. GROUP
BRAND GUIDELINES
Style Guide

30. Grey Blue Red
C 9
M 96
Y 82
K 1
Yellow
C 3
M 23
Y 91
K 0
Teal
C 70
M 1
Y 39
K 0
HEX #181f2a
C 83
M 73
Y 56
K 68
R 24
G 31
B 42
HEX #da2f3a
R 218
G 47
B 58
HEX #f6c332
R 246
G 195
B 50
HEX #37b9ad
R 55
G 185
B 173
Exciting
Vibrant
Historical
Trustworthy
Scientific
Engaging
Wise
Sophisticated
Controlled
Passionate
Authoritative
Attentive

31. FORMOSA GROUP // BRAND GUIDELINES
LOGO SIZE
The minimal logo size should not exceed anything less than
.5 inches, in order to maintain the integrity of the line quality
and detail.
MINIMUM CLEAR SPACE
The minimal padding of the logo is equal to the width of
the vertical rectangle (FORMOSA).
0.5 inch
1 inch
2 inch
3 inch
.2mm
.4mm
.8mm

32. FORMOSA GROUP // BRAND GUIDELINES
Do not use diagonally in
any marketing materials
ONLY use the brand
colors to color the logo
Do not use place
elements that cross the
allowed padding
Do not use dropshadows Do not use glows Never change or remove
any elements of the
logotype
Do not stretch Do not use
with a textured
background
Do not cut off logoNever use a pixelated
version of the logotype

33. FO R M O SA G RO U P // B RA N D G U I D E L I N E S
Formosa Group brand logo. Locations Divisions

34. Modus has helped give shape and form to our business for the
last 2 years. From helping us define our brand and our customers
to facilitating the design of our sales process. We now have a
great brand identity, great understanding of our market and the
needs of our customers. More importantly we have great creative
solutions such as our websites, sales materials, email campaigns
and advertising that help us share our success stories with
existing and future clients.”
Bob Rosenthal - CEO, Formosa Group
“

35. Appendix