I-PLUS is a nonprofit organization established in 1994 that provides services like money management, treatment plans, and mentoring to help homeless individuals and families become self-sufficient. Through an integration of these services, I-PLUS enables people on government support to transform their lives and become contributing members of the community. The organization was started by Ms. Lynch and has since helped over 400 clients. I-PLUS reinvests over $1.4 million annually back into the local community through clients' rent payments, food purchases, and medical services. The presentation recommends expanding marketing efforts, developing partnerships, and securing additional funding to allow the I-PLUS model to be adapted by other organizations nationwide.

1. I-PLUS
Presented by:Presented by:
Taylor Cohen
Boris Patarov
Sandra Velez
Becky Taveirne
Laquanda Cotton
Katya Vlasko-Vlasova

2. About I-PLUS
 Independent Positive Living Under Supervision
 Non-for-profit
 Volunteer based
 Established in 1994
 Located in Waukegan
 Helped over 400 clients

3. Mission
 Through an integration of
 Money management
 Treatment plans
 Direct mentoring
 I-PLUS enables
 Homeless individuals and families on government
support to transform their lives and become
contributing members of the community.

4. Entrepreneurship Model
 Discovery
 Ms. Lynch loves helping people
 Helped at Catholic church shelter
 Realized their solutions were not working
 Got a better idea of helping needy
through money mgt and treatment
 Incorporation
 Started her own social service agency
 Rented a store front
 Recruited volunteers
 Teamed up with Veterans Administration
Hospital, courts and other social service
agencies

5. Entrepreneurship Model Cont.
 Viability
 Places homeless into housing, ensures they receive treatment
 Over $1.4 million reinvested annually into community
 Rent payments
 Food purchases
 Medical services
 Reduces
 Family violence
 Substance abuse
 Increases
 Life stability
 Self confidence

6. Marketing Strategy
 Emotional Appeal
 Foster Awareness
 Create Compassion
 Economic Impact
 Dollar Reinvestment
 Tax Savings
 Social Impact
 Community Rebuilding
 Re-socialization

7. Redevelopment of Deliverables
 Before
 PowerPoint
 Plain
 Unattractive Design
 Ineffective
 Brochure
 Confusing
 Wordy
 Not visually appealing

8. Redevelopment of Deliverables cont.
 After
 Power Point
 Visually Appealing
 Unified Theme
 Economic Impact
 Brochure
 Eye-Catching
 Color Scheme
 Pictures/Logos

9. SWOT Analysis
Strengths
Unique Non-for-Profit
Multiple Services
Devoted and Experienced Employees
Weaknesses
Lack of Funding
Few Volunteers/Employees
Controversial
Opportunities
Potential for Partnerships
Large Clientele Base
Diverse Market
Threats
Cuts in Funding
Client Resistance
Grant Competition

10. Recommendations
 Implementation of New Marketing Materials
 Expand Target Audience
 Communities
 Religious Organizations
 Educational Institutions
 Corporations
 Financial Institutions
 Hemlock Federal Bank for Savings
 Develop Professional Partnerships
 Continue Research
 Document Success/Publish Results

11. Ultimate Goal
With secured funding and continual growth the
I-PLUS model can be easily adapted to other
VA hospitals and non-for-profit organizations
nationwide in hopes of finding a solution to an
ever-growing homeless population.