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MediaPost Marketing Politics Sponsor Univision

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MediaPost Marketing Politics Sponsor Univision

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MediaPost Marketing Politics Sponsor Univision

  1. 1. WIN WITH UNIVISION AMERICA’S HISPANIC SUPERBRAND MICHELE DAY, SVP, POLITICAL & ADVOCACY UNIVISION
  2. 2. THE POWER OF THE HISPANIC VOTE WIN THEIR VOTE
  3. 3. HISPANIC VOTERS ARE ENERGIZED ACROSS THE COUNTRY 2X 2.7X Number of Hispanic voters doubled in 2018 (5.1M in 2014 vs. 10.2M in 2018) Hispanic A18+ voter growth more than doubled Non-Hispanic increase (37% Non-Hispanic vs. 101% Hispanic)
  4. 4. THE POWER OF THE HISPANIC VOTE WIN KEY STATES
  5. 5. ↑100% Source: L2 Registered Voter File, retrieved 3/12/19 for 2018 and 5/22/15 for 2014. Maps from L2 VoterMapping. HISPANIC VOTERS ARE ENERGIZED IN KEY STATES ( 2 0 1 4 v s . 2 0 1 8 ) 172,618 vs. 344,961 ARIZONA HISPANIC VOTER TURNOUT HISPANIC EARLY VOTERS TURNOUT AMONG REGISTERED HISPANICS 114,280 vs. 226,373 50% NEVADAFLORIDA 52,631 vs.145,005 ↑98% +17 points 748,262 vs. 1,351,613 388,927 vs. 850,267 25,357 vs. 82,204 54% +16 points 55% +24 points ↑81% ↑125% ↑119% ↑224% 9
  6. 6. +49% Growth over 2018 15M expected turnout HISPANICS PROJECTED TO BE 2020’S LARGEST MINORITY GROUP 2 0 2 0 P R O J E C T E D H I S PA N I C T U R N O U T I N T H E U . S . 13% 1/3 Non-whites will account for a third of eligible voters – their largest share ever – driven by long-term increases among certain groups, especially Hispanics. Pew projects that the 2020 election will mark the first time that Hispanics will be the largest racial or ethnic minority group in the electorate, accounting for just over 13% of eligible voters. 32 Million Hispanics projected as eligible to vote in 2020
  7. 7. REACH AN ESSENTIAL AUDIENCE AT SCALE UNIVISION’S UNDUPLICATED MULTIPLATFORM AUDIENCE IS THE KEY TO YOUR CAMPAIGN’S SUCCESS
  8. 8. UNIVISION’S NETWORK AND LOCAL MEDIA COVERAGE CA NV UT OR WA ID MT WY CO AZ NM TX OK KS NE SD MN IA MO AR LA MS AL GA SC FL TN KY NC VAWV OH INIL MI WI PA MD ME NY NH VT RI NJ DE ND CT MA Univision Local TV Univision Radio Stations, States and Markets* TV 38 O&O 101 Stations 20 O&O + 38 Aff. Markets Radio 53 O&O 190+ Affiliate Stations 15 O&O + 60 Aff. Markets Digital 75 Local Sites 16 TV + 59 Radio Experiential Over 600 Events in 45+ Markets
  9. 9. #1 Spanish language network for 27 season EXCLUSIVE 13.3 Million unduplicated viewers that are not reached in English- language broadcast. 90% of Univision news viewers are not reached on EL TV news. LIVE & ENGAGED 90% Watch Live 91% Watch Ads ENGAGED 64% UNDUPLICATED AUDIENCE ACROSS TOP SPANISH LANGUAGE DIGITAL PROPERTIES UNIVISION REACHES HISPANICS AT SCALE AND WITH IMPACT #1 SPANISH RADIO NETWORK IN THE U.S. A18-49
  10. 10. MAKE AN IMPACT WITH UNDECIDED VOTERS HISPANICS ARE OPEN TO CONSIDERING NEW CANDIDATES
  11. 11. 44% 39% 29% 32% 19% 20% 2% 3% 6% 7% Hispanic Non-Hispanic 5 - Completely certain 4 3 2 1 - Not certain at all How certain are you that this is the right choice of candidate for you? Registered Voters 56% OF HISPANICS ARE UNCERTAIN ABOUT THEIR CANDIDATE CHOICE
  12. 12. Thinking about the issues, how important are the following issues to you? (5 – Very important, 4, 3, 2, 1– Not important at all) Hispanic (Top 2 Box) Non-Hispanic (Top 2 Box) Nov. 2019 Δ v June. Nov. 2019 Δ v June. Healthcare 88% 0% 86% -2% Economy/Jobs 87% -1% 84% -5% Cost of Living 87% -1% 85% -2% Education 85% -2% 77% -5% Social Security/Medicare 83% -2% 85% -3% Crime and public safety 83% -1% 80% -5% Taxes 80% -4% 79% -5% Environment 80% -3% 70% -3% Entitlements/social services reform (Medicare, Welfare, etc.) 80% -2% 75% -3% National security / Terrorism 79% -3% 79% -4% Hispanic (Top 2 Box) Non-Hispanic (Top 2 Box) Nov. 2019 Δ v June. Nov. 2019 Δ v June. Gun control 77% 0% 67% 1% Military/Veterans 75% -4% 78% -5% Immigration reform 73% -3% 68% -5% The National Debt 71% -7% 72% -7% Foreign Policy 67% -7% 67% -9% International Trade 66% -9% 63% -9% Infrastructure investment 64% -8% 65% -8% Opioid Crisis 64% -4% 61% -5% Border security 61% -5% 66% -5% Social issues like abortion or LGBTQ rights 60% -5% 53% -3% ISSUES DRIVE VOTES AND CREATIVE MESSAGING Among regetistered voters 18+ Source: Univision political tracker in collaboration with Media Predict as of November 2019
  13. 13. A MATTER OF TRUST, A MATTER OF RESULTS YOUR CAMPAIGN BENEFITS FROM UNIVISION’S BRAND EQUITY, IN-LANGUAGE CONTENT, AND CONNECTION TO COMMUNITY
  14. 14. AMERICA’S HISPANIC SUPERBRAND HIGHEST BRAND EQUITY AMONGST MEASURED NETWORKS 52% vs.26%ELTVNorm 47% vs.19%ELTVNorm Univision is a part of my daily routine Univision is a source I trust
  15. 15. WE MAKE IT SIMPLE OUR ROBUST END-TO-END CAPABILITIES EMPOWER YOU AT EVERY STAGE OF ENGAGING HISPANIC VOTERS
  16. 16. MAKE THE MOST OF YOUR CAMPAIGN MARKETING DOLLARS With our Political extension of Univision Brand Labs, our expert team makes your journey with U.S. Hispanic voters easy to navigate. Our capabilities give your campaign the winning advantage. MEASURE CAMPAIGN’S PERFORMANCE, OPTIMIZE AND DELIVER THE RESULTS LEVERAGE CREATIVE CONSULTATION SERVICES AND TESTING DEVELOP A WINNING MEDIA STRATEGY TAP INTO EXCLUSIVE VOTER INSIGHTS AND RESEARCH ASSESS YOUR VOTER OPPORTUNITY 1 2 3 4 5
  17. 17. THANK YOU MICHELE DAY, SVP, POLITICAL & ADVOCACY UNIVISION MDAY@UNIVISION.NET

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