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Eight Win-Win Strategies for Business
and the Environment
Erik Foley
Founder and Principal
Dais Consulting Group
talking points
Main message: by understanding sustainability
strategy you can better link your energy work and
increase uptake, compliance, and innovation
Roadmap
• Spaceballs wasn’t joking. . . .we have a problem
• The rise of sustainability
• The way to win-win
• The eight win-win strategies
Now we have the evidence to show
us that that our human activities,
the footsteps of our own time, will
affect negatively the lives and
Bro Harlem Brundtland, Prime Minister of Norway, led
a UN Commission on the Environment and Economic
Development that traveled to five continents
“Now we have the evidence to show us that that our
human activities…..will affect negatively the lives and
choices we leave to future generations in a potentially
disastrous way…We face a moral challenge to act and
to act in time to protect Planet Earth and the
livelihood for new generations.” (1987)
“How can businesses respond
to the challenge of sustainable
development?”
John Elkington
The Triple Bottom Line
Thought-Action
Gap
Source: Terrainfirma www.terrainfirma.co. uk
pollution
toxicity
degradation
equity
Strategic
Sustainability
Framework
8 win-win
strategies
Biomimicy
Service
model
Natural
Capital
Human
Capital
Waste is
Food
The New
Green
Consumer
Eliminate
Toxicity
Resource
Productivity
#1 Radical resource productivity examines inputs and
doubles or triples utilization rates reducing operating
costs and environmental costs.
Frederick Winslow
Taylor,
Father of Scientific
Management
“Hardly a competent workman can be
found who does not devote a
considerable amount of time to studying
just how slowly he can work and still
convince his employer that he is going at
a good pace.”
Energy efficiency is a common example of resource
efficiency but it includes any and all inputs.
Increasingly, we are focusing on ways to double or triple
efficiency using, for example, DOD using waste heat from a tank
to serve soldiers on reconnaissance/surveillance missions.
#2 Biomimicry is the strategy of mimicking the designs
of nature in products, systems and processes.
Speedo helped
Michael Phelps
become the world’s
fastest man in the
water by copying. . .
#3 Service over products means viewing
products as value-producing assets
designed for adaptive reuse.
Do you really want to own your TV?
Or copier?
Or generator?
Or solar panel?
Or carpet?
Or iPhone?
Or air conditioner?
Instead of selling the customer a product that
you
hope she’ll be able to use to derive the service
she really wants, provide
her that service directly at the rate and in the
manner in which she
desires it, deliver it ever as efficiently as
possible, share as much of the
resulting savings as you must to compete, and
pocket the rest
People don’t want to own
carpet. They want the
service it provides.
Fact: 3 billion pounds of
carpet landfilled every year
in the U.S.
Interface Corporation
$37
trillion
=
#4 Strategically investing in natural capital ensures
supply chain resilience and social license to
operate
“Priceless”
“If our planet was a business, how much would it ask to
be paid for the services it provides to a company in order
to operate?” –Jochen Zeitz, PUMA Executive Chairman
PUMA would owe
nature $200 USD
million/year
New York City invested $2 billion in natural
capital (to protect its watershed) instead of
$4 billion to build a filtration plant.
#5 Investing in human capital, the skills and capacities
within people, ensures community well-being and a
source of innovation. (Plus, humans are awesome)
• Cross-functional teams
• Participatory decision-
making
• Purpose/Mastery
Autonomy
• Emotional intelligence
• Innovative and
Entrepreneurial work
cultures
• Accountability
0 1000 2000
7 billion
Year
World Population
Ankeystonehumancapitalstrategyforsustainabilityisstakeholderanalysisand
engagementaimedatmeasuringandmanagingsocialandenvironmentalcosts
andbenefitswithinandbeyondtheorganization.
StakeholderMappingTool
OnApril24,2013,morethan1,000peoplelosttheirliveswhenanine-story
factorybuildingcollapsedsuddenlyinDhaka. Thegarmentworkersmade
clothesforGap,Walmartandotherretailers.
Thecostofnotincludingsocialandenvironmentalrisk
assessmentbeyondtheorganization(supplychain).
Patagonia’s“FootprintChronicles”isagoodexampleoftheracetotransparency
amongmanyleadingcorporationswheresourcesofrawmaterialsandsuppliers
aresharedtodemonstrateinvestmentsinhumancapitalinthesupplychain.
#6 Going beyond waste reduction to eliminating
the idea of waste reduces costs, risk and develops
new products and services.
11th Commandment: Thou shalt not make, produce,
create, or invent anything that cannot safely be either
a composted or used to make something.
#7 Tap the emerging
green consumer and
investor/funder.
Interestsand demands are variedand
worth analyzingcarefullyfor your
particularcustomers.
#8 Reducing or eliminatingtoxicity
reducesregulatory,storageandhealth
&safetycostsandenvironmental
impact.
Herman Miller
Your assignment: make a chair….with none of these:
TodateHermanMillerhasover20CradletoCradleCertifiedCM Products. Theyhaveconducteda
greenhousegasemissionsinventoryforalloperationsandalloftheelectricityusedbyHerman
Millerfacilitiesworldwideispoweredwith100%renewableenergy.
8 win-win
strategies
Biomimicy
Service
model
Natural
Capital
Human
Capital
Waste is
Food
The New
Green
Consumer
Eliminate
Toxicity
Resource
Productivity
First cost
Full cost
Bonus strategy….#9Full cost accounting andlifecyclecosting
ensureanorganizationunderstandsthetruecostsofdecisions
whethercapitalinvestment,procurement,etc.
But how do you know which set of
strategies are best for your
organization?
That’s another
presentation…..but….
Understand Sustainability
Assess Current State
Identify Priorities & Create the
Business Case
Set Goals and Develop Metrics
Create a Vision
Develop an Implementation Plan
SixStepsof
SustainabilityPlanning
Internal
External
TomorrowToday
Strategic
Sustainability
Compass
Supplier assessment
survey
Product innovation
Survey and focus group
with clients/customers
Develop an employee
engagement plan
Facilities resource use
assessment and reduction
plan
Establish internal
carbon trading
Link compensation with
sustainability KPIs
Move to clean tech
Source: Stuart Hart
review: talking points
Main message: by understanding sustainability
strategy you can better link your energy work and
increase uptake, compliance, and innovation
Roadmap
• Spaceballs wasn’t joking. . . .we have a problem
• The rise of sustainability
• The way to win-win
• The eight win-win strategies
Blight to Bright: First solar farm on a Superfund
site. The ReillyTar& Chemicalsite is about 120
acres. The Hanwha Q CELLS solarfarm, dubbed the
MaywoodSolarFarm, is a 10.86 MW. (Indianapolis)
How to leverage sustainability strategy
to further energy projects:
• Become sustainability literate and know the issues,
standards, opportunities for your business and industry
• Build relationships with your sustainability staff and
learn about their charge and goals
• Position energy efficiency and conservation (and
EnergyCAP) as a strategic investment that advances
sustainability goals
• Develop a broader energy efficiency and conservation
program to include technical, behavioral and strategic
aspects to engage employees, customers and suppliers
• Identify, measure and manage key performance
indicators using appropriate technology

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