Catalyst 2016: Practical Tips for Powerful Presentations

Chris Heinz
Director of Catalyst
EnergyCAP, Inc.
Chris.Heinz@EnergyCAP.com - @csheinz
©2016 EnergyCAP, Inc. ▪ @energycap ▪ www.EnergyCAP.com
Sooner or Later You’ll Have To
Present: Practical Tips for Powerful
Presentations

Energy Managers are called upon to give presentations, but
their effectiveness can be limited by a number of factors:
Inexperience
Fear
Lack of preparation

By preparing in five ways, you can deliver powerful
presentations that move the audience to embrace your idea.

Although understanding the audience is the starting place for
creating a presentation, the audience is often overlooked.

Likeable hero
Encounters obstacles
Emerges transformed
Image source: https://fanart.tv/movie/380/rain-man/

“As presenters, our goal is simple:
To help others see what we see.”
Dan Roam

By understanding the audience, you can deliver a
presentation that speaks to them so they care about what
you care about.
Identify the audience
Build profiles

What is their background?
What distinguishes them?
What are their goals?
What are their challenges?
How does your idea help?
What will be their objections?
Build Profiles

Believe now Behave now
Believe then Behave then
Plan the Change

By understanding the audience, you can deliver a
presentation that speaks to them so they care about what
you care about.
Identify the audience
Build profiles
Plan the change
Find common ground

Mediocre presentations often suffer from an unclear,
undeveloped, or inaccessible message.

By developing and presenting a clear Big Idea and a
compelling Call-to-Action, your audience will know what is at
stake if they don’t act.
Big Idea

Energy management software makes it easy for organizations
to reduce energy use, save money, and simplify work
processes.
Big Idea = Point of View + Stakes

Tied to the Big Idea is the Call-to-Action, which will be:
Clear and easy
Actionable and barrier-free
Presented after you’ve made your case
Simple

When presentations only dump information,
they don’t inspire, change, or call to action.

By utilizing storytelling for structure and substance, you will connect
with your audience, introduce intrigue, and prove your idea.

Storytelling for
Structure
Abraham Lincoln
Mahatma Gandi
Martin Luther King, Jr.
John Ortberg
Steve Jobs
Angelina Jolie

Storytelling for Structure
Source: http://cdn.www.duarte.com/wp-content/uploads/2014/02/LinkedIn_ND_164.jpg

“When we tell a story in a presentation, three great
things happen: We make complex concepts clear, we
make ideas unforgettable, and we include everyone.”
Dan Roam
Storytelling for Substance

Brainstorm personal stories from your life
Use stories of people you know
Tell popular stories from books, movies, plays, or real life
Consider emotions

Poorly designed slides hurt—not help—your idea.
Slides are not your:
Presenter notes
Soapbox
Art canvas

By following four rules of slide design,
you can make your idea shine…and you
don’t have to be a graphic designer.

Complex vs. Simple
Source: http://www.greatspeech.co/article-512/powerpoint-the-5-primary-principles-of-powerpoint-presentations.html

“More of your brain is dedicated to vision than to
any other thing that we do.”
Dan Roam
Text vs. Illustration

“I’m good at what I do.”
“I’m responsible
for what I do.”
“What I/we do
is important.”

Cliché vs. Fresh: Teamwork or Partnership

Target or Goal

Leaving A Legacy

How can you select fresh photos for your presentation?
Avoid standalone images
Throw out your first impression
Brainstorm related concepts
Plan time for creativity

Title slide Navigation slideWalk-in Slide
Chance vs. Purpose

Chance vs. Purpose
Big-word slide Quote slideBullet slide

Chance vs. Purpose
Diagram slide Walk-out slideData slide

The credibility of a
grand idea can be lost
with poor delivery.

You can create an inspiring experience for your
audience by nailing the delivery.

Practice in front of others
Practice in same place
Arrive early
Recruit help

Dress plus to match audience
Use appropriate speech
Make eye contact
Find a friendly face

Plan gestures
Avoid pacing
Use black screen

Incorporate supporting object
Use powerful metaphor
Include video or audio
Invite other people

Hand out paper
Create slidedoc
Plan the call-to-action
Provide memorable giveaway
Send email follow-up

Different Meaningful Valuable

Catalyst 2016: Practical Tips for Powerful Presentations

Catalyst 2016: Practical Tips for Powerful Presentations

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Catalyst 2016: Practical Tips for Powerful Presentations