3. Energy Managers are called upon to give presentations, but
their effectiveness can be limited by a number of factors:
Inexperience
Fear
Lack of preparation
4.
5. By preparing in five ways, you can deliver powerful
presentations that move the audience to embrace your idea.
11. “As presenters, our goal is simple:
To help others see what we see.”
Dan Roam
12. By understanding the audience, you can deliver a
presentation that speaks to them so they care about what
you care about.
Identify the audience
Build profiles
13. What is their background?
What distinguishes them?
What are their goals?
What are their challenges?
How does your idea help?
What will be their objections?
Build Profiles
15. By understanding the audience, you can deliver a
presentation that speaks to them so they care about what
you care about.
Identify the audience
Build profiles
Plan the change
Find common ground
18. By developing and presenting a clear Big Idea and a
compelling Call-to-Action, your audience will know what is at
stake if they don’t act.
Big Idea
19. Energy management software makes it easy for organizations
to reduce energy use, save money, and simplify work
processes.
By preparing in five ways, you can deliver powerful
presentations that move the audience to embrace your idea.
Big Idea = Point of View + Stakes
20. Tied to the Big Idea is the Call-to-Action, which will be:
Clear and easy
Actionable and barrier-free
Presented after you’ve made your case
Simple