This document lists several marketing, management, leadership, and business ethics assignment questions from various courses. The questions cover topics such as Harley Davidson's marketing strategy, pricing strategies for a small chocolate business, types of leadership, conducting external analysis for a new company, growth strategies, the impact of the internet on business planning, business-to-business exchanges, and electronic monitoring in the workplace. Students are directed to two websites to find answers to all of the assignment questions.
ECO 365 MART Wonderful Education--eco365mart.comJaseetha20
FOR MORE CLASSES VISIT
www.eco365mart.com
1 During the winter break, Sam decides to go for a skiing vacation in Aspen instead of taking piano lessons. The opportunity cost of the skiing vacation is the: cost of accommodation
RC Hobby E-Store is the Australia's Favorite Place to shop RC Models and Acce...rchobbyestore
Shop RCHobbyEstore for top of the line RC Cars, Trucks, buggies, helicopters, crawlers, boats, helicopters and remote control construction vehicles with an extensive selection.
This presentation provides an overview of Tata Motors' acquisition of Jaguar Land Rover:
1) Tata Motors formed a holding company structure to acquire JLR through two special purpose vehicles based in Singapore and the UK, financing the $2.3 billion acquisition with cash, debt, and planned equity issues.
2) Benefits of the acquisition include gaining access to the premium vehicle segments through JLR's iconic brands, diversifying across global markets and vehicle segments, and opportunities for synergies in components and engineering.
3) Tata Motors plans to raise approximately $2.4 billion through rights issues of equity, equity-linked, and convertible preference shares to refinance the acquisition bridge loan
El Banco en el Bolsillo: Cómo poner al alcance del usuario las operaciones fi...Pol Navarro
El documento describe la estrategia de banca móvil de Banco Sabadell. Señala que la banca móvil tendrá un gran crecimiento en los próximos años y será un factor clave para atraer clientes más jóvenes. Banco Sabadell ofrece una variedad de servicios móviles como alertas SMS, localización de oficinas y llamadas de retorno para satisfacer las necesidades de los clientes. La estrategia se centra en mejorar la experiencia del usuario a través de nuevas tecnologías como códigos bidimensionales e identificación
Summary of the 52 key global insights to have come from the Future Agenda programme. 50 workshops in 25 different locations around the world engaged with some of the best minds to discuss the big issues for the next decade. Book and new website coming in November 2010
Upstream began in 2000 with a vision to provide strategic and accountable public relations solutions for clients. The company aims to fill the gap between large multinational PR firms and smaller local specialists. Upstream's core values include being honest, transparent, action-oriented, prudent with risk-taking, and efficient while prioritizing client service and relationships. The document outlines these values and provides examples of how Upstream employees are encouraged to embody them in their work.
ECO 365 MART Wonderful Education--eco365mart.comJaseetha20
FOR MORE CLASSES VISIT
www.eco365mart.com
1 During the winter break, Sam decides to go for a skiing vacation in Aspen instead of taking piano lessons. The opportunity cost of the skiing vacation is the: cost of accommodation
RC Hobby E-Store is the Australia's Favorite Place to shop RC Models and Acce...rchobbyestore
Shop RCHobbyEstore for top of the line RC Cars, Trucks, buggies, helicopters, crawlers, boats, helicopters and remote control construction vehicles with an extensive selection.
This presentation provides an overview of Tata Motors' acquisition of Jaguar Land Rover:
1) Tata Motors formed a holding company structure to acquire JLR through two special purpose vehicles based in Singapore and the UK, financing the $2.3 billion acquisition with cash, debt, and planned equity issues.
2) Benefits of the acquisition include gaining access to the premium vehicle segments through JLR's iconic brands, diversifying across global markets and vehicle segments, and opportunities for synergies in components and engineering.
3) Tata Motors plans to raise approximately $2.4 billion through rights issues of equity, equity-linked, and convertible preference shares to refinance the acquisition bridge loan
El Banco en el Bolsillo: Cómo poner al alcance del usuario las operaciones fi...Pol Navarro
El documento describe la estrategia de banca móvil de Banco Sabadell. Señala que la banca móvil tendrá un gran crecimiento en los próximos años y será un factor clave para atraer clientes más jóvenes. Banco Sabadell ofrece una variedad de servicios móviles como alertas SMS, localización de oficinas y llamadas de retorno para satisfacer las necesidades de los clientes. La estrategia se centra en mejorar la experiencia del usuario a través de nuevas tecnologías como códigos bidimensionales e identificación
Summary of the 52 key global insights to have come from the Future Agenda programme. 50 workshops in 25 different locations around the world engaged with some of the best minds to discuss the big issues for the next decade. Book and new website coming in November 2010
Upstream began in 2000 with a vision to provide strategic and accountable public relations solutions for clients. The company aims to fill the gap between large multinational PR firms and smaller local specialists. Upstream's core values include being honest, transparent, action-oriented, prudent with risk-taking, and efficient while prioritizing client service and relationships. The document outlines these values and provides examples of how Upstream employees are encouraged to embody them in their work.
The document discusses government intervention in markets. It provides examples of different forms of intervention including legislation, regulation, direct provision of goods/services, and fiscal policy. The main reasons for intervention are to correct market failures, achieve a more equitable distribution of income/wealth, and improve economic performance. However, intervention can have unintended consequences and not always work as intended due to the complex nature of markets and consumer/business behavior. The document provides questions to consider when evaluating the efficiency, effectiveness, equity, and sustainability of government policies.
Making your money last in retirement - Aviva's longevity reportAviva plc
In our making your money last in retirement special report we compare and consider consumer attitudes to the facts about longevity, and make some clear recommendations about how the government and the industry must respond.
Crowdfunding for musicians - Sorbonne University, ParisRonald Kleverlaan
This document discusses crowdfunding as a way for musicians to raise funds. It notes that over 75% of crowdfunding projects are for art and creative projects. To run a successful crowdfunding campaign, it recommends having a clear goal, creating a sense of urgency, knowing your target audience and engaging them, developing a marketing plan, offering appropriate rewards, being authentic, and working hard. Communication and involvement of fans throughout the campaign are also emphasized.
A empresa de tecnologia anunciou um novo sistema operacional para computadores pessoais. O novo sistema operacional tem uma interface modernizada e simplificada, além de novas ferramentas de produtividade e segurança aprimoradas. O lançamento do novo sistema operacional está programado para o final deste ano.
E-banking, also known as online banking or internet banking, allows customers to conduct financial transactions on a secure website operated by a financial institution. Common e-banking features include non-transactional tasks like viewing account balances and downloading statements, as well as transactional tasks like funds transfers between accounts and paying bills. The document provides steps for logging into an e-banking system and examples of tasks that can be performed, such as viewing account statements and transferring funds.
Making your money last in retirement - Aviva's longevity reportAviva plc
In our making your money last in retirement special report we compare and consider consumer attitudes to the facts about longevity, and make some clear recommendations about how the government and the industry must respond.
This document defines and describes decision support systems (DSS). It explains that a DSS is a computer-based system that supports business or organizational decision-making for semi-structured problems. It discusses the decision-making process, how DSS incorporate different information systems, and provides a taxonomy and examples of DSS applications in fields like healthcare, logistics and finance. The document also outlines characteristics, components, benefits and categories of DSS.
Banks education and response to the use of web 2.0 technologiesPol Navarro
Banco Sabadell is the fourth largest banking group in Spain focused on commercial banking and SME and affluent clients. The document discusses Banco Sabadell's history and expansion. It outlines how Web 2.0 has changed the web into a more social platform, impacting society through relationships and businesses through communication and customer power. The bank has begun using social technologies like blogs, RSS, and Twitter, and exploring social networks and new services. It aims to move from online to social banking and expand where customer relations occur, while personalizing services and exploring trends in online banking, marketing, and mobile.
This document provides an unclassified summary of the classified Air-Sea Battle Concept and Master Implementation Plan. It describes the Anti-Access/Area Denial challenges posed by adversaries, introduces the Air-Sea Battle Concept as a way for the U.S. military services to address these challenges through networked, integrated attack-in-depth across all domains, and outlines how the concept is being implemented to develop necessary capabilities.
Assignment #6 – Air BnB and other Market Sharing Companies Instr.docxdavezstarr61655
The document provides details about Puregla Company's business plan. Puregla will be a glass manufacturing company located in Delaware that produces glassware products for retailers, wholesalers, and consumers. The business plan outlines the company's vision, mission, products, marketing strategy, legal structure, financing, and initial management team. The company owners have raised start-up capital through personal savings, loans from friends and suppliers, and financial institutions. If successful, Puregla aims to employ 200 people and expand operations across other regions to maximize opportunities in the glass manufacturing industry.
Ab 299 Enhance teaching - snaptutorial.comHarrisGeorg41
AB 299 Unit 1 Assignment Vision Statement
Vision Statement
Short Term Goals
Long Term Goals
Owner Responsibilities
Managers Responsibility
Employee Responsibility
This document contains past exam questions from the Module 1 Business and Its Environment paper of the CSEC Business Studies syllabus.
The first question is a case study about Carmen Martin considering turning her mobile canteen into a full restaurant, and whether to maintain her sole proprietorship, form a partnership, or incorporate as a private limited company. The second question discusses how external forces like legislation, information technology, trade liberalization, competition, the natural environment, and globalization can facilitate or hinder an insurance company.
The next section provides another past paper with two questions. The first asks about the rational decision-making process and its application to a case study. The second question is about establishing objectives for a new
Essays On Advantages Disadvantages Of InternetBecki Roy
Here are the key points about the codification and standardization of English:
- English was one of many languages spoken in Britain for 400 years before it began to be called English. It had no special status or strong identity at this point.
- The history of English began with the arrival of Anglo-Saxons in the 400s, when Celtic languages were spoken in Britain. English absorbed some Celtic influences.
- English emerged as a distinct language from the merging of Anglo-Saxon dialects. However, it remained a diverse language without a standardized form for many years.
- Codification of English began in the late Middle Ages with the rise of London English as the prestige dialect. The works of Chaucer helped
Prepare a sales presentation for the briefcases.answersheet
This document contains information about assignment solutions and case study answers that can be provided by contacting the listed email and phone numbers. It then provides 4 sales management case studies with questions related to each case. The cases discuss topics like marketing planning, sales objectives, sales presentations, recruiting salespeople, and evaluating sales performance.
The document discusses government intervention in markets. It provides examples of different forms of intervention including legislation, regulation, direct provision of goods/services, and fiscal policy. The main reasons for intervention are to correct market failures, achieve a more equitable distribution of income/wealth, and improve economic performance. However, intervention can have unintended consequences and not always work as intended due to the complex nature of markets and consumer/business behavior. The document provides questions to consider when evaluating the efficiency, effectiveness, equity, and sustainability of government policies.
Making your money last in retirement - Aviva's longevity reportAviva plc
In our making your money last in retirement special report we compare and consider consumer attitudes to the facts about longevity, and make some clear recommendations about how the government and the industry must respond.
Crowdfunding for musicians - Sorbonne University, ParisRonald Kleverlaan
This document discusses crowdfunding as a way for musicians to raise funds. It notes that over 75% of crowdfunding projects are for art and creative projects. To run a successful crowdfunding campaign, it recommends having a clear goal, creating a sense of urgency, knowing your target audience and engaging them, developing a marketing plan, offering appropriate rewards, being authentic, and working hard. Communication and involvement of fans throughout the campaign are also emphasized.
A empresa de tecnologia anunciou um novo sistema operacional para computadores pessoais. O novo sistema operacional tem uma interface modernizada e simplificada, além de novas ferramentas de produtividade e segurança aprimoradas. O lançamento do novo sistema operacional está programado para o final deste ano.
E-banking, also known as online banking or internet banking, allows customers to conduct financial transactions on a secure website operated by a financial institution. Common e-banking features include non-transactional tasks like viewing account balances and downloading statements, as well as transactional tasks like funds transfers between accounts and paying bills. The document provides steps for logging into an e-banking system and examples of tasks that can be performed, such as viewing account statements and transferring funds.
Making your money last in retirement - Aviva's longevity reportAviva plc
In our making your money last in retirement special report we compare and consider consumer attitudes to the facts about longevity, and make some clear recommendations about how the government and the industry must respond.
This document defines and describes decision support systems (DSS). It explains that a DSS is a computer-based system that supports business or organizational decision-making for semi-structured problems. It discusses the decision-making process, how DSS incorporate different information systems, and provides a taxonomy and examples of DSS applications in fields like healthcare, logistics and finance. The document also outlines characteristics, components, benefits and categories of DSS.
Banks education and response to the use of web 2.0 technologiesPol Navarro
Banco Sabadell is the fourth largest banking group in Spain focused on commercial banking and SME and affluent clients. The document discusses Banco Sabadell's history and expansion. It outlines how Web 2.0 has changed the web into a more social platform, impacting society through relationships and businesses through communication and customer power. The bank has begun using social technologies like blogs, RSS, and Twitter, and exploring social networks and new services. It aims to move from online to social banking and expand where customer relations occur, while personalizing services and exploring trends in online banking, marketing, and mobile.
This document provides an unclassified summary of the classified Air-Sea Battle Concept and Master Implementation Plan. It describes the Anti-Access/Area Denial challenges posed by adversaries, introduces the Air-Sea Battle Concept as a way for the U.S. military services to address these challenges through networked, integrated attack-in-depth across all domains, and outlines how the concept is being implemented to develop necessary capabilities.
Assignment #6 – Air BnB and other Market Sharing Companies Instr.docxdavezstarr61655
The document provides details about Puregla Company's business plan. Puregla will be a glass manufacturing company located in Delaware that produces glassware products for retailers, wholesalers, and consumers. The business plan outlines the company's vision, mission, products, marketing strategy, legal structure, financing, and initial management team. The company owners have raised start-up capital through personal savings, loans from friends and suppliers, and financial institutions. If successful, Puregla aims to employ 200 people and expand operations across other regions to maximize opportunities in the glass manufacturing industry.
Ab 299 Enhance teaching - snaptutorial.comHarrisGeorg41
AB 299 Unit 1 Assignment Vision Statement
Vision Statement
Short Term Goals
Long Term Goals
Owner Responsibilities
Managers Responsibility
Employee Responsibility
This document contains past exam questions from the Module 1 Business and Its Environment paper of the CSEC Business Studies syllabus.
The first question is a case study about Carmen Martin considering turning her mobile canteen into a full restaurant, and whether to maintain her sole proprietorship, form a partnership, or incorporate as a private limited company. The second question discusses how external forces like legislation, information technology, trade liberalization, competition, the natural environment, and globalization can facilitate or hinder an insurance company.
The next section provides another past paper with two questions. The first asks about the rational decision-making process and its application to a case study. The second question is about establishing objectives for a new
Essays On Advantages Disadvantages Of InternetBecki Roy
Here are the key points about the codification and standardization of English:
- English was one of many languages spoken in Britain for 400 years before it began to be called English. It had no special status or strong identity at this point.
- The history of English began with the arrival of Anglo-Saxons in the 400s, when Celtic languages were spoken in Britain. English absorbed some Celtic influences.
- English emerged as a distinct language from the merging of Anglo-Saxon dialects. However, it remained a diverse language without a standardized form for many years.
- Codification of English began in the late Middle Ages with the rise of London English as the prestige dialect. The works of Chaucer helped
Prepare a sales presentation for the briefcases.answersheet
This document contains information about assignment solutions and case study answers that can be provided by contacting the listed email and phone numbers. It then provides 4 sales management case studies with questions related to each case. The cases discuss topics like marketing planning, sales objectives, sales presentations, recruiting salespeople, and evaluating sales performance.
The document discusses strategies for a minor league baseball team in Springfield with a population of 55,000. Key points:
1. The team sells single game tickets for $6 each and targets families as their market.
2. Their objectives are to understand pricing strategies and how pricing impacts auxiliary sales.
3. Their marketing plan includes community events to promote the team and create memorable experiences.
4. The executive summary states the goal is to break even in their first year over 38 home games.
Assignment 2Situation AnalysisBased on what you’ve.docxursabrooks36447
Assignment 2
Situation Analysis
Based on what you’ve learned so far in this course, regarding the 5 Cs, 4Ps, and STP, complete the assessment questions below. Submit the completed template in the Week 10 assignment submission link.
Name:
Professor’s Name:
Course Title:
Date:
Company/Brand Selected (Mini Cooper, Samsung, Dairy Queen, or Axe):
NOTE: You will be completing an ORIGINAL Analysis on the business.
1. Customers
Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
For example: You could include information such as whether the brand is trying to appeal to a certain social or cultural group and how customers perceive the product/brand. It’s also possible to include demographic information related to: age, educational attainment, geographic area, gender, race, employment status and/or home ownership. Additionally, you can discuss psychographic information which includes those attributes that relate to personality, values, attitudes, interests, or lifestyles of people. This area is also related to situational life stages as well as customer beliefs, and how customers want to see themselves and be perceived. Some examples of psychographic groups include video gamers, soccer moms, sports fanatics, hipsters, and single moms. Life cycle stages include: retirees, new homeowners, college students and new parents. Be aware that some products/brands may appeal to a wider customer base than others.
[Insert response]
What do the customers buy/use of value from the business?
[Insert response]
What changes can the company/brand expect in the future? How can the company/brand better serve its customers?
(For example, you could include information about the current demand for the product/brand, and how it is changing or has changed including possible variations or modifications in the future. You may also determine/discuss if the brand/company can take advantage or has taken advantage of the changes. It’s also possible to consider and talk about whether the product/brand is a less expensive substitute, perhaps, or maybe a product/brand that is easier to use with more features.)
[Insert response]
Opportunities (Make sure you label why you call each item an opportunity):
1. [Insert response]
2. [Insert response]
3. [Insert response]
Threats: (Make sure you label why you call each item a threat):
1. [Insert response]
2. [Insert response]
3. [Insert response]
2. Company
This Section Discusses what the brand is currently.
Identify strengths and weaknesses of the company/brand as it exists today, providing at least 3 strengths and 3 weaknesses. What does the company/brand do well and not so well at this very moment?
List 3 Strengths (Make sure you label why you call each item a Strength):
1. [Insert response]
2. [Insert response]
3. [Insert response]
List 3 Weaknesses: (Make sure you label why you call each item a weakness):
1. .
TCO A) Select any company with which you are familiar. Define its competitive advantage. What core competencies differentiate it from the competition? Why?
MKT 593 Effective Communication - snaptutorial.comdonaldzs33
For more classes visit
www.snaptutorial.com
MKT 593 Week 1 Strategic Marketing Plan Innovation and Marketing
Write a 700- to 1,050-word paper explaining the role of innovation in marketing and develop an innovative idea for the Week 6 final assignment.
Business Unit Analysis Directions Create a Feasibility St.docxRAHUL126667
Business Unit Analysis
Directions: Create a Feasibility Study for Harley-Davidson using the following outline:
Part I: Differentiation Strategies
The analysis of current strategy and competitor analysis you conducted last module impressed the
senior vice president. She now needs you to delve into the brands and analyze them by conducting a
business unit analysis and presenting your findings in a three-part PowerPoint presentation.
Research the Harley-Davidson (H-D) Web site for each brand and review the annual report for relevant
details of the size, scope, target market, services and amenities, and other salient points of
differentiation. Include these details in Part I of your PowerPoint presentation.
From the research and analysis of the business units, identify:
• A description of each brand that provides a clear picture of the brand and its place in the overall
portfolio of Harley-Davidson.
• The target market of each brand.
• How the brands are alike and how they differ.
• A preliminary analysis of any gaps that exist in the portfolio that might lead to opportunities to
add to the brands.
• Your analysis of possible merger/acquisition/joint venture possibilities and what would be
achieved or accomplished through the merger/acquisition/joint venture.
Part II: SWOT Analysis
Perform a SWOT analysis for Harley-Davidson and include this information in Part II of your PowerPoint
presentation.
• Based on the internal analyses of the SWOT analysis, assess the functional areas, resources,
capabilities, and strengths H-D possesses. Please be sure to cover the following functional areas
in your assessment:
o Marketing: New product development, integrated marketing planning,
marketing communications, and building customer loyalty.
o Operations: Quality, service, and consistent execution.
o Human Resources: Hiring, training, developing talent, and performance
planning. Avoided lawsuits and bad PR due to its hiring practices. Is ethical in its
HR practices.
o Executive Leadership: Industry knowledge and experience, vision about where
the industry is heading, and strategy execution.
o Supply Chain Optimization: Strategic sourcing of input, vendor management,
integrated IS, and joint forecasting with suppliers.
o Corporate Responsibility and Ethics: Concern for corporate citizenship and the
environment. Present any potential ethical concerns as well.
o Safety and Quality: How the motorcycle industry is dealing with safety and
quality issues.
Part III: Growth and Profitability Strategies
In addition, the executive board is interested in your ideas about bold strategies for the future. The
strategies you recommend will have to contribute to growth and profitability, as outlined in the Annual
Report.
You will want to pay special attention to exploring vertical integration, strategic alliances, and the
internal growth of new brands entering new geographic markets, and ...
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
1. Get answer of all questions listed below from:
http://www.studentoffortune.com/question/2529133/Cases-and-assignments
Better Deal – Get the answer from:
http://homework.ecrater.com/p/18200577/hw-330-cases-and-
assignments
***************** BM350 Case-11 Harley Davidson******************
BM350 Marketing Management
Directions: Your response should be a minimum of one (1) single-spaced page to a maximum
of two (2) pages in length; refer to the "Assignment Format" page for specific format
requirements. Case 11: harleydavidson.com and the Global Motorcycle Industry (pp. 354-358)
This case discusses the success of Harley-Davidson and reviews its global position in 1998. It
discusses the company's initiatives that continued a thirteen-year record of growth in revenues
and earnings. The company had a phenomenal 74 percent increase in the value of the firm in
1998 alone. It offers market share and sales information for global competitors in three regions,
North America, Europe, and Asia/Pacific, and briefly discusses the product offerings of
competitors including BMW, Honda, Kawasaki, Suzuki, and Yamaha. The case has been kept
relatively short since the Web sites for Harley and its competitors contain abundant additional
information. The major objective of the case is to get you to visit these Web sites, compare them,
and evaluate them as strategic marketing tools
Questions
1. Why is the Internet a particularly good promotion medium for Harley-Davidson? Discuss at
least three (3) reasons. (55 points)
2. What different roles could Harley-Davidson’s Web site play for Harley owners, for people
shopping for a motorcycle, and for people just interested in motorcycles in general? (45 points)
*********************** BM350 Case-22 Cowgirl Chocolates ***************
Case 22: Cowgirl Chocolates (pp. 488-500)
Marilyn Lysohir, an internationally celebrated ceramic artist, started Cowgirl Chocolates to
provide some funding support for a yearly published arts magazine, High Ground, that she and
2. her husband, Ross Coates, started in 1995. Her love of chocolates and hot and spicy foods
spurred the idea of making hot and spicy chocolates to be sold in creative, artistic tins and
packaging, which she labeled Cowgirl Chocolates. Her small business, begun in 1997, had won a
number of awards in fiery food competitions. While Cowgirl Chocolates had grown steadily over
its four years in business, it still had only generated $30,000 in sales revenue in 2000, which was
not enough to cover expenses. Marilyn had drained much of her personal savings to keep
Cowgirl Chocolates in business. Her cash accounting methods and record keeping were not very
sophisticated although she seemed to have a good sense of her costs in production and raw
materials and the packaging. However, Marilyn had taken a shotgun approach to most of her
marketing efforts and had tried a number of activities to increase product demand. She allowed
herself to make one risky financial move each year in her pursuit of profitability and increased
sales. She had just made her one risky move for year 2001: She had taken out a full-page ad in
Chile Pepper magazine for $3,000.
Questions
1. The suggested retail price and wholesale prices of Cowgirl Chocolates products are
displayed in Exhibit 2 (p. 491) along with the product and packaging costs. Based on this
information, discuss the relative merits of using a cost-based, demand-based, and competition-
based pricing method. (50 points)
2. What are four (4) options that Cowgirl Chocolates may consider as far as pricing? What
would you recommend? (50 points)
************ BU450 Leadership Skills Assignment-4 charismatic leadership **********
BU450 Leadership Skills
Directions: Your response should be a minimum of one (1) single-spaced page to a maximum
of two (2) pages in length; refer to the "Assignment Format" page for specific format
requirements.
Part A: What is charismatic leadership?
Part B: Explain what is meant by the statement that charismatic leaders use active impression
management with their followers to support their image. Provide and elaborate on one example.
Part C: Why is charismatic leadership considered a double-edged sword that requires careful monitoring
to avert abuse?
3. ********** BU450 Assignment-7 Leadership Skills Delegation *****************
BU450 Leadership Skills
Directions: Your response should be a minimum of one (1) single-spaced page to a maximum
of two (2) pages in length; refer to the "Assignment Format" page for specific format
requirements.
Part A: List and define five (5) potential benefits of delegation.
Part B: List and describe the seven (7) guidelines for good delegation.
Part C: Discuss why one of the major complaints of subordinates regarding delegation is the issue of
dumping. Offer an example of a personal experience or observation of dumping taking place.
********* BU470 Strategic Management Assignment-03 Timber King **********
Directions: Sources must be cited in APA format. Your response should be a minimum of (1)
single-spaced page to a maximum of (2) pages in length; refer to the "Assignment Format" page
for specific format requirements.
Timber King is a new Midwest company in the portable saw mill industry. You have been asked
to give Edward Perry, Timber King’s new CEO, general advice and guidelines to assist him in
doing an external analysis of the portable saw mill industry.
Part A: Explain three benefits of conducting an external analysis.
Part B: Educate Mr. Perry on some of the challenges of conducting an external analysis.
Part C: Explain the two perspectives on the environment.
Part D: Explain the primary responsibility of Mr. Perry’s managers in conducting external
analysis.
****** BU470 Strategic Management Assignment-07 Terry Wilson ******************
Assignment-7
Terry Wilson, a seasoned marketing veteran, has recently decided to explore growth
options for Tuscan Treasures, an importer of Italian furniture. Profits are declining and
Mr. Wilson must decide whether to downsize or expand to improve the situation. You have
4. been asked to advise Mr. Wilson on which growth strategy would best aid Tuscan
Treasures should he chose that route. You have also been asked to provide Mr. Wilson with
a better understanding of why profits have been down recently, including possible causes of
the decline. He also wants to know what he would need to do if he decides to downsize he
operation.
Part A: Provide Mr. Wilson with three possible growth strategies.
Part B: What are the possible causes of his company’s decline?
Part C: What are some recommendations for handling a downsizing?
****** BU480 eBusiness Strategy Assignment-4 Internet effect on planning ************
BU480 eBusiness Strategy
Directions: Your response should be a minimum of one (1) single-spaced page to a maximum
of two (2) pages in length;
Explain the Internet’s effects on planning by how it influences 1) the motivation for planning, 2)
the processes for planning, and 3) the outcomes of planning. Be sure to give complete
explanations of each effect, using examples in your discussion.
******* BU480 eBusiness Strategy Assignment-7 B2B Exchange ***********
BU480 eBusiness Strategy
Directions: Your response should be a minimum of one (1) single-spaced page to a maximum of two (2)
pages in length; refer to the "Assignment Format" page for specific format requirements.
Describe each of the three (3) business-to-business (B2B) exchanges. For each exchange type,
discuss how the Internet acts as a resource in the exchange.
********* BU490 Business Ethics Assignment-3 Six steps *********
BU490 Business Ethics
Directions: Your response should be a minimum of one (1) single-spaced page to a maximum of two (2)
pages in length; refer to the "Assignment Format" page for specific format requirements.
What are the six steps that a board of an organization can take to become effective?
5. ****** BU490 Business Ethics Assignment-6 Business ethics-electronic monitoring ******
BU490 Business Ethics
Directions: Your response should be a minimum of one (1) single-spaced page to a maximum of two (2)
pages in length; refer to the "Assignment Format" page for specific format requirements.
Discuss the employer and employee position on electronic monitoring at the workplace.
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