Parker Pen Co. is a private company that manufactures writing instruments. Founded in 1888, it was acquired by Gillette in 1993 and then sold to Newell Rubbermaid in 2000. Parker produces fountain pens, ballpoint pens, inks, and refills. Its brands include Parker, Paper Mate, Waterman, and Liquid Paper.
In the past, Parker pursued a strategy of rigid centralization and standardization under CEO James Peterson. It began marketing lower-end products more widely. This strategic change failed as it alienated loyal customers and did not account for differences in global markets. The key lessons are that not all products can be marketed uniformly worldwide, and rapid strategic changes can damage brand loyalty
This was a group project done on a case study of Jones Blair. The goal of the project was to complete a market share assessment, a break even analysis, and identification of core competencies.
73 Marketing Questions&Answers For Pulp Paper and Cardboard Industry Kursad Deveci, M.Sc.
As a seasoned marketing professional and a member of pulp, paper and cardboard community, I know how hard you work every day to serve customers in your market with exceptional products in the form of fine printing paper, coated paper, newspaper, office paper, packaging paper, cardboards, corrugated paper, stationary paper, special paper, pulp and so on. Paper is an important part of everyday life and so is marketing for our industry. Peter Drucker is a father of marketing other than being the father of management. Peter F. Drucker once said “The two functions that counts in a business are marketing and innovation. All the other functions are costs” and he also said “the purpose of a company is to create a customer not a product”. According to Drucker, the aim of marketing is making selling unnecessary.
In this perspective, my goal for this writing is to help you gain more practical marketing knowledge you need in the increasingly competitive marketplace. I designed this in question and answer style since I have been receiving so many marketing related questions over the years from different parts of the world. I kept my answers simple.
This document provides an overview of trademarks, including definitions, types, functions and value, practical aspects, selection considerations, Indian trademark law, classification, registration procedures, terms, and infringement. It defines trademarks and discusses product, service, collective, certification, well known, shape, pattern, and sound marks. It outlines the registration process in India and classification system and covers term durations, infringement, and TRIPS provisions.
With the views of astrologer Betty you can improve your future as soon as possible. She will give a right direction to you regarding your future or carrier. So call or email her for better future.
Approved-SPO Assignment brief - Jan17_Draft.pdf
1
London School of Business & Management
BTEC Level 5- HND
Unit Outcomes Covered:
LO1. Understand the role of personal selling within the overall marketing strategy
LO2. Be able to apply the principles of the selling process to a product or service
LO3. Understand the role and objectives of sales management
LO4. Be able to plan sales activity for a product or service
GRADING OPPORTUNITIES AVAILABLE
Outcomes/
Grade
Descriptors
AC1.1 AC1.2 AC1.3 AC2.1 AC2.2 AC3.1 AC3.2 AC3.3 AC3.4 AC3.5
√ √ √ √ √ √ √ √ √ √
Outcomes/
Grade
Descriptors
AC4.1 AC4.2 AC4.3 M1 M2 M3 D1 D2 D3
√ √ √ √ √ √ √ √ √
Assessor: Signature: ______________ Date: ___ /___ /_____
Centre No 79829
Unit No & Unit Title Unit 20: Sales Planning and Operations
Course Title HND Business [BTEC Level 5]
Assessor’s Name Kuldeep Pradhan
Assignment Title & Type SPO - Individual Assignment
Date Set 17
th
January 2017
Due Date 10
th
April 2017
Academic Year & Semester January 2017 Semester
2
Tutor Notes
Key Points:
You should answer ALL questions in this assignment.
Your assignment should be handed in by the deadline. This assignment must be your own
work and original.
You are expected to apply Harvard referencing system to acknowledge any secondary
sources of information used to support your work in the assignment.
You are expected to check spelling mistakes and grammar. There should be clarity of
expression in the report.
Your work should be presented using an appropriate report structure that shows e.g Table
of Contents, Introduction, Discussion, Conclusions, References and Appendix (if
necessary).
Your work should show evidence of factual content and understanding of the subject,
critical analysis, justifications, arguments and any relevant academic frameworks and
models.
Submission Regulations
1. “Assignment Front Cover Sheet” must accompany the assignment [now available from the Moodle].
2. Assignments must be submitted on or before the due date, via Turnitin. Please refer to the
LSBM Moodle for detailed assignment submission instructions.
3
Assignment Tasks:
Task 1
Scenario – Electro-Cars Ltd
Stephen & Liz, in partnership, run successful electric-cars dealerships (Electro-Cars Ltd) in
England. They have garages with showrooms and workshops for servicing and maintenance of
customer vehicles spread over several counties in England. Recently, sales of new and second-
hand cars have been down. Although the business partners understand that this may have been
the result of the economic recession, they are also concerned as several experienced sales staff
have left and the current sales personnel are mostly inexperienced. Stephen & Liz want to revive
their business by reinforcing the idea of „environmentally-friendly‟ & „economically‟ appealing cars
delivered through c.
Parker Pen Co. is a private company that manufactures writing instruments. Founded in 1888, it was acquired by Gillette in 1993 and then sold to Newell Rubbermaid in 2000. Parker produces fountain pens, ballpoint pens, inks, and refills. Its brands include Parker, Paper Mate, Waterman, and Liquid Paper.
In the past, Parker pursued a strategy of rigid centralization and standardization under CEO James Peterson. It began marketing lower-end products more widely. This strategic change failed as it alienated loyal customers and did not account for differences in global markets. The key lessons are that not all products can be marketed uniformly worldwide, and rapid strategic changes can damage brand loyalty
This was a group project done on a case study of Jones Blair. The goal of the project was to complete a market share assessment, a break even analysis, and identification of core competencies.
73 Marketing Questions&Answers For Pulp Paper and Cardboard Industry Kursad Deveci, M.Sc.
As a seasoned marketing professional and a member of pulp, paper and cardboard community, I know how hard you work every day to serve customers in your market with exceptional products in the form of fine printing paper, coated paper, newspaper, office paper, packaging paper, cardboards, corrugated paper, stationary paper, special paper, pulp and so on. Paper is an important part of everyday life and so is marketing for our industry. Peter Drucker is a father of marketing other than being the father of management. Peter F. Drucker once said “The two functions that counts in a business are marketing and innovation. All the other functions are costs” and he also said “the purpose of a company is to create a customer not a product”. According to Drucker, the aim of marketing is making selling unnecessary.
In this perspective, my goal for this writing is to help you gain more practical marketing knowledge you need in the increasingly competitive marketplace. I designed this in question and answer style since I have been receiving so many marketing related questions over the years from different parts of the world. I kept my answers simple.
This document provides an overview of trademarks, including definitions, types, functions and value, practical aspects, selection considerations, Indian trademark law, classification, registration procedures, terms, and infringement. It defines trademarks and discusses product, service, collective, certification, well known, shape, pattern, and sound marks. It outlines the registration process in India and classification system and covers term durations, infringement, and TRIPS provisions.
With the views of astrologer Betty you can improve your future as soon as possible. She will give a right direction to you regarding your future or carrier. So call or email her for better future.
Approved-SPO Assignment brief - Jan17_Draft.pdf
1
London School of Business & Management
BTEC Level 5- HND
Unit Outcomes Covered:
LO1. Understand the role of personal selling within the overall marketing strategy
LO2. Be able to apply the principles of the selling process to a product or service
LO3. Understand the role and objectives of sales management
LO4. Be able to plan sales activity for a product or service
GRADING OPPORTUNITIES AVAILABLE
Outcomes/
Grade
Descriptors
AC1.1 AC1.2 AC1.3 AC2.1 AC2.2 AC3.1 AC3.2 AC3.3 AC3.4 AC3.5
√ √ √ √ √ √ √ √ √ √
Outcomes/
Grade
Descriptors
AC4.1 AC4.2 AC4.3 M1 M2 M3 D1 D2 D3
√ √ √ √ √ √ √ √ √
Assessor: Signature: ______________ Date: ___ /___ /_____
Centre No 79829
Unit No & Unit Title Unit 20: Sales Planning and Operations
Course Title HND Business [BTEC Level 5]
Assessor’s Name Kuldeep Pradhan
Assignment Title & Type SPO - Individual Assignment
Date Set 17
th
January 2017
Due Date 10
th
April 2017
Academic Year & Semester January 2017 Semester
2
Tutor Notes
Key Points:
You should answer ALL questions in this assignment.
Your assignment should be handed in by the deadline. This assignment must be your own
work and original.
You are expected to apply Harvard referencing system to acknowledge any secondary
sources of information used to support your work in the assignment.
You are expected to check spelling mistakes and grammar. There should be clarity of
expression in the report.
Your work should be presented using an appropriate report structure that shows e.g Table
of Contents, Introduction, Discussion, Conclusions, References and Appendix (if
necessary).
Your work should show evidence of factual content and understanding of the subject,
critical analysis, justifications, arguments and any relevant academic frameworks and
models.
Submission Regulations
1. “Assignment Front Cover Sheet” must accompany the assignment [now available from the Moodle].
2. Assignments must be submitted on or before the due date, via Turnitin. Please refer to the
LSBM Moodle for detailed assignment submission instructions.
3
Assignment Tasks:
Task 1
Scenario – Electro-Cars Ltd
Stephen & Liz, in partnership, run successful electric-cars dealerships (Electro-Cars Ltd) in
England. They have garages with showrooms and workshops for servicing and maintenance of
customer vehicles spread over several counties in England. Recently, sales of new and second-
hand cars have been down. Although the business partners understand that this may have been
the result of the economic recession, they are also concerned as several experienced sales staff
have left and the current sales personnel are mostly inexperienced. Stephen & Liz want to revive
their business by reinforcing the idea of „environmentally-friendly‟ & „economically‟ appealing cars
delivered through c.
Dear students get fully solved ISBM EMBA & other solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
This document provides a report on the marketing management of Kascade, a new British brand that sells raincoats, rubber boots, and umbrellas. The report includes a PESTLE analysis, market research findings, competitor research, customer research, and a SWOT analysis. It outlines Kascade's vision, mission, values, and corporate objectives. The report also includes profit and loss forecasts, marketing objectives, and SMART objectives for Kascade, which include achieving the break-even point by the end of the first year and creating £20,000 in profit by the end of the second fiscal year.
This magazine issue contains articles on branding, creativity, and pitching. It discusses how maintaining branding efforts during recessions can help brands perform better long-term. It recommends following the "7Ps of Branding" - Profit, Persistence, Planning, Performance, Positioning, People, and Principles. It argues against agencies pitching creative work for free, as ideas are their intellectual capital. Free pitching undermines agencies' credibility and ownership of ideas. Creativity is best achieved through a partnership where the goal is meaningful work, not just lowest cost.
This document provides contact information for an educational services company and includes sample assignments from various business courses. The assignments cover topics such as business communication, economics, corporate social responsibility, information systems, management, and human resources. Students are encouraged to contact the company for help completing their assignments.
The packaging design brief is a valuable document that
provides an overview of the design request from the client
to its agency and should be used by companies of all sizes.
It is absolutely worth the time and effort to create this
document, as it allows for a truly collaborative process and
a smooth transition to the desired finished packaging
design.
Indian school of business management and administration.answer sheets. mba.em...NMIMS ASSIGNMENTS HELP
www.mbacasestudyanswers.com
www.casestudysolution.in
aravind.banakar@gmail.com
ARAVIND
09901366442 – 09902787224
CASE STUDY SOLUTIONS
CASE STUDY ANSWER SHEETS
CASE STUDY ANSWERS
CASE STUDY SOLUTION PAPERS
www.mbacasestudyanswers.com
www.casestudysolution.in
aravind.banakar@gmail.com
ARAVIND
09901366442 – 09902787224
CASE STUDY SOLUTIONS
CASE STUDY ANSWER SHEETS
CASE STUDY ANSWERS
CASE STUDY SOLUTION PAPERS
National 5 Business Management 2.1 MarketingMarcus McGowan
Marketing involves identifying, anticipating, and satisfying customer needs profitably. It is not just about selling but understanding customers. There are various methods for researching customer needs including surveys, focus groups, and observation. The four Ps of marketing are product, price, place, and promotion. Firms must consider factors like competition, technology, and the economy that can impact marketing strategy.
This document provides information about a competition to design a vehicle of the future for 2030 with a specific target market in mind. Entrants are asked to complete 6 tasks: 1) research and understand their target market, 2) solve problems and develop a unique selling point, 3) design the vehicle, 4) name and brand the vehicle, 5) develop a marketing campaign, and 6) present a sales pitch. The competition is sponsored by Sytner Group and entrants have the chance to win an amazing prize. Participants are encouraged to think creatively about how vehicles may evolve to meet future needs related to sustainability, changing demographics, new technologies and more.
GrumpleWear is a small business that sells high-quality, humor-based t-shirts manufactured in the United States through its online store, grumplewear.com. The business plan outlines sales goals and costs for the first year as well as the capital needs to launch and sustain the business. Key aspects include commitment to quality, competitive pricing reflecting quality, and providing humorous content that resonates with customers. The target market is t-shirt wearers of any age interested in humor who purchase from online stores. The founder will serve as president and leverage experience and certification to manage operations, outsourcing many functions to control costs.
- The salesperson has been in sales his entire career and values people skills and listening to customers over formal education.
- At TNT Designs, sales representatives can earn higher commissions from 50-60% by bringing in their own clients. Weekly sales meetings are held to review goals and address any issues.
- Advancements in technology have made the sales process faster but also increased pressure with tighter deadlines. The salesperson likes engaging with younger clients but dislikes last-minute procrastination from customers.
1. The document contains a question bank for a marketing management course. It includes multiple choice and short answer questions covering various topics in the product element of the marketing mix.
2. The questions assess students' understanding of concepts like product classification, new product development process, packaging, branding, and product mix.
3. Sample questions test memory of shopping products, industrial products, stages of new product development, and functions of packaging and labeling. Other questions require students to apply, analyze, and evaluate concepts related to products.
1) The recording industry has shifted from analog to digital recording, creating a blue ocean by eliminating factors like large studios, analog consoles, and expensive microphones. This lowered costs while raising value through mobility, faster production times, and high quality plug-ins.
2) Digital recording reached new sources of demand across tiers, from bedroom musicians to pop stars, by meeting each group's needs affordably.
3) As digital recording became the new industry standard, the blue ocean started turning red again as competitors adopted the strategy. Continued value innovation will be needed to sustain differentiation.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
This document outlines best practices for developing new products that are successful in the marketplace. It discusses the importance of having the right product and brand. The stages of the new product development process are identified as opportunity identification, design/development, and commercialization/launch. Each stage involves key activities like developing business propositions, prototypes, marketing plans, and implementing launch plans. Following a structured staged gate process can help ensure new products are developed efficiently and launched as planned to achieve commercial success.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
More Related Content
Similar to Do you agree with spencer or preedy or neither
Dear students get fully solved ISBM EMBA & other solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
This document provides a report on the marketing management of Kascade, a new British brand that sells raincoats, rubber boots, and umbrellas. The report includes a PESTLE analysis, market research findings, competitor research, customer research, and a SWOT analysis. It outlines Kascade's vision, mission, values, and corporate objectives. The report also includes profit and loss forecasts, marketing objectives, and SMART objectives for Kascade, which include achieving the break-even point by the end of the first year and creating £20,000 in profit by the end of the second fiscal year.
This magazine issue contains articles on branding, creativity, and pitching. It discusses how maintaining branding efforts during recessions can help brands perform better long-term. It recommends following the "7Ps of Branding" - Profit, Persistence, Planning, Performance, Positioning, People, and Principles. It argues against agencies pitching creative work for free, as ideas are their intellectual capital. Free pitching undermines agencies' credibility and ownership of ideas. Creativity is best achieved through a partnership where the goal is meaningful work, not just lowest cost.
This document provides contact information for an educational services company and includes sample assignments from various business courses. The assignments cover topics such as business communication, economics, corporate social responsibility, information systems, management, and human resources. Students are encouraged to contact the company for help completing their assignments.
The packaging design brief is a valuable document that
provides an overview of the design request from the client
to its agency and should be used by companies of all sizes.
It is absolutely worth the time and effort to create this
document, as it allows for a truly collaborative process and
a smooth transition to the desired finished packaging
design.
Indian school of business management and administration.answer sheets. mba.em...NMIMS ASSIGNMENTS HELP
www.mbacasestudyanswers.com
www.casestudysolution.in
aravind.banakar@gmail.com
ARAVIND
09901366442 – 09902787224
CASE STUDY SOLUTIONS
CASE STUDY ANSWER SHEETS
CASE STUDY ANSWERS
CASE STUDY SOLUTION PAPERS
www.mbacasestudyanswers.com
www.casestudysolution.in
aravind.banakar@gmail.com
ARAVIND
09901366442 – 09902787224
CASE STUDY SOLUTIONS
CASE STUDY ANSWER SHEETS
CASE STUDY ANSWERS
CASE STUDY SOLUTION PAPERS
National 5 Business Management 2.1 MarketingMarcus McGowan
Marketing involves identifying, anticipating, and satisfying customer needs profitably. It is not just about selling but understanding customers. There are various methods for researching customer needs including surveys, focus groups, and observation. The four Ps of marketing are product, price, place, and promotion. Firms must consider factors like competition, technology, and the economy that can impact marketing strategy.
This document provides information about a competition to design a vehicle of the future for 2030 with a specific target market in mind. Entrants are asked to complete 6 tasks: 1) research and understand their target market, 2) solve problems and develop a unique selling point, 3) design the vehicle, 4) name and brand the vehicle, 5) develop a marketing campaign, and 6) present a sales pitch. The competition is sponsored by Sytner Group and entrants have the chance to win an amazing prize. Participants are encouraged to think creatively about how vehicles may evolve to meet future needs related to sustainability, changing demographics, new technologies and more.
GrumpleWear is a small business that sells high-quality, humor-based t-shirts manufactured in the United States through its online store, grumplewear.com. The business plan outlines sales goals and costs for the first year as well as the capital needs to launch and sustain the business. Key aspects include commitment to quality, competitive pricing reflecting quality, and providing humorous content that resonates with customers. The target market is t-shirt wearers of any age interested in humor who purchase from online stores. The founder will serve as president and leverage experience and certification to manage operations, outsourcing many functions to control costs.
- The salesperson has been in sales his entire career and values people skills and listening to customers over formal education.
- At TNT Designs, sales representatives can earn higher commissions from 50-60% by bringing in their own clients. Weekly sales meetings are held to review goals and address any issues.
- Advancements in technology have made the sales process faster but also increased pressure with tighter deadlines. The salesperson likes engaging with younger clients but dislikes last-minute procrastination from customers.
1. The document contains a question bank for a marketing management course. It includes multiple choice and short answer questions covering various topics in the product element of the marketing mix.
2. The questions assess students' understanding of concepts like product classification, new product development process, packaging, branding, and product mix.
3. Sample questions test memory of shopping products, industrial products, stages of new product development, and functions of packaging and labeling. Other questions require students to apply, analyze, and evaluate concepts related to products.
1) The recording industry has shifted from analog to digital recording, creating a blue ocean by eliminating factors like large studios, analog consoles, and expensive microphones. This lowered costs while raising value through mobility, faster production times, and high quality plug-ins.
2) Digital recording reached new sources of demand across tiers, from bedroom musicians to pop stars, by meeting each group's needs affordably.
3) As digital recording became the new industry standard, the blue ocean started turning red again as competitors adopted the strategy. Continued value innovation will be needed to sustain differentiation.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
This document outlines best practices for developing new products that are successful in the marketplace. It discusses the importance of having the right product and brand. The stages of the new product development process are identified as opportunity identification, design/development, and commercialization/launch. Each stage involves key activities like developing business propositions, prototypes, marketing plans, and implementing launch plans. Following a structured staged gate process can help ensure new products are developed efficiently and launched as planned to achieve commercial success.
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1. Assignment Solutions, Case study Answer sheets
Project Report and Thesis - Contact
aravind.banakar@gmail.com
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224
SALES MANAGEMENT
CASE – 1 (20 Marks)
Auckland Engineering plc
Jim Withey, sales manager for Auckland Engineering plc, a well-established engineering
company based in the Midlands, had been contemplating the memo he had received two
days earlier from his newly appointed marketing director.
Memo
To: J Withey, sales manager
From: D C Duncan, marketing director
Date: 16 January 2008
Subject: Preparation of annual marketing plan
You will recall that, at our series of preliminary meetings to discuss future marketing plans
for the company, I suggested that I was unhappy with the seemingly haphazard approach
to planning. Accordingly, you will recall it was agreed between departmental heads that
each would undertake to prepare a formal input to next month’s planning meeting.
At this stage, I am not seeking detailed plans for each product market, rather I am
concerned that you give some thought to how your department can contribute to the
planning process. Being new to the company and its product/markets, I am not entirely up
to date on what has been happening to the market for our products, although as we all
know our market share at 3.5 per cent is down on last year. I would particularly like to
know what information ‘our department could contribute to the analysis of the situation.
To help you in your own analysis I have summarized below what I feel came out of
our first planning meetings.
Questions
1) Give a brief outline of the ways in which you as sales manager can contribute to the
marketing planning process at Auckland Engineering.
2) Looking at Mr. Duncan’s analysis of your previous meetings, what issues/problems do
you see which are of particular relevance to the activities of the sales force?
2. 3) How would you respond to Mr. Duncan’s comments on the promotional mix and,
in particular, to his comments about the level of advertising expenditure?
4) What is the point in conducting a SWOT analysis?
CASE 2 (20 Marks)
The O’Brien Company
The O’Brien Company manufactures and markets a wide range of luggage including
suitcases, handbags and briefcases. The company is organized into two divisions —
consumer and industrial. The consumer division sells mainly through retail outlets
whereas the industrial division markets direct to companies, who buy luggage (especially
briefcases) for use by their executives.
You have recently been appointed as a salesperson for the industrial division and have
been asked to visit a new potential client with a view to selling him briefcases.
The potential customer is Brian Forbes, the managing director (and owner) of a
medium-sized engineering company in the Midlands with subsidiaries in Manchester,
Leeds and Bristol. They employ a sales force of twenty men selling copper piping. In
addition, it is estimated that the company employs around forty marketing, personnel,
production and accountancy executives.
The O’Brien company markets two ranges of executive briefcase. One is made from good
quality plastic, with imitation hide lining. It is available in black only and is priced at £25
for the lockable version and £22 for the non-lockable type. The other deluxe range is
manufactured from leather and real hide and is priced at £95. Colours available are
black, brown, dark blue and claret. Additional features are a number-coded locking
device, a variable depth feature which allows the briefcase to be expanded from its usual
875 mm to 1375 mm, individual gilt initialing on each briefcase, an ink-resistant interior
compartment for pens, and three pockets inside the lid to take different sized
papers/documents. The plastic version has only the last of these features and is 75 mm
in depth.
Questions
1) What are your sales objectives? What extra information would he useful?
2) Prepare a sales presentation for the briefcases.
3) Prepare a list of possible objections and your responses to them.
3. CASE – 3 (20 Marks)
Plastic Products Ltd
Plastic Products Ltd is a company that produces and markets plastic cups, teaspoons,
knives and forks for the catering industry. The company was established in 1974 in
response to the changes taking place in the catering industry. The growth of the fast-food
sector of the market was seen as an opportunity to provide disposable eating utensils
which would save on manpower and allow the speedy provision of utensils for fast
customer flow. In addition, Plastic Products has benefited from the growth in
supermarkets and sells consumer packs’ through four of the large supermarket groups.
The expansion of sales and outlets has led Jim Spencer, the sales manager, to recommend
to Bill Preedy, the general manager, that the present sales force of two regional
representatives he increased to four.
Spencer believes that the new recruits should have experience of selling fast-moving
consumer goods since essentially that is what his products are.
Preedy believes that the new recruits should he familiar with plastic products since that is
what they are selling. He favors recruiting from within the plastics industry, since such
people are familiar with the supply, production and properties of plastic and are likely to
talk the same language as other people working at the firm.
Questions
1) What general factors should be taken into account when recruiting salesmen?
2)Do you agree with Spencer or Preedy or neither?
3)Distinguish between the job description and the personnel specification. For an
industry of your choice, write a suitable job description and personnel specification for a
salesperson.
4)Discuss the role of psychological testing in the selection process for salespeople.
4. CASE – 4 (20 Marks)
MacLaren Tyres Ltd
MacLaren Tyres is a company involved in the import and marketing of car tyres
manufactured in the Far East. David MacLaren established the business in 1983 when a
friend living in Singapore told him of the supply of tyres from that area which
substantially undercut European prices. Although Far Eastern tyres were not as long
lasting as European (average 18,000 miles compared with 25,000), they were produced
to a high standard which meant that problems like weak spots, cracks and leaks were no
more serious than with European tyres.
MacLaren believed that a viable target market existed for the sale of these tyres in the
UK. He was of the opinion that a substantial number of people were interested
primarily in the purchase price of tyres. This price-sensitive target market could
roughly be described as the mid-lower income, working-class family man who owned a
second-hand car which was over three years old.
Questions
1 Evaluate the performance of each of MacLaren’s salespeople.
2 What further information is needed to produce a more
complete appraisal? 3 What action would you take?
4 What is a sales budget? Discuss the importance of the sales budget in the corporate
budgetary process.
5 Quantitative measures of the performance of sales representatives are more likely to
mislead than guide evaluation. Do you agree?
Assignment Solutions, Case study Answer sheets
Project Report and Thesis - Contact
aravind.banakar@gmail.com
www.mbacasestudyanswers.com
ARAVIND – 09901366442 – 09902787224