This document contains 11 assignment questions about Apple Inc. in 2008 that analyze various aspects of the company's strategy and performance. The questions address: 1) Steve Jobs' performance as CEO, 2) the elements of Apple's strategy and how well they fit together, 3) whether competing in computers, music players and phones makes strategic sense, 4) comparing competition in computers vs music players, 5) Apple's competitive strengths vs PC leaders, 6) Apple's competitive strengths vs music player competitors, 7) Apple's financial performance, 8) reasons for Apple's success in phones/music but weakness in computers, 9) strength of Apple's computer strategy, 10) capability of iPod strategy to remain #1 in music players, 11