bouryaku Case Study - Klear
•Download as PPTX, PDF•
0 likes•1,931 views
Klear is a network of clinics in India that helps manage hearing and speech difficulties. It engaged a marketing agency to increase its online presence and brand awareness. The agency created online content and used strategies like social media marketing, search engine marketing, and online PR. Analytics tools showed an increase in key metrics after the engagement, with website visits increasing by 295% and visits from Facebook growing by 642%.
Report
Share
Report
Share
Recommended
bouryaku Case study 1
AAyuja Inc. is an inside sales company that provides end-to-end sales, account management, and demand generation services to North American clients. They engaged bouryaku to increase website visits through social media, particularly LinkedIn. As a result of bouryaku's emailers, blog posts, and custom designs for social portals, visits to AAyuja's website from LinkedIn increased 430% and from Facebook increased 124%, leading to an overall 56% increase in website visits and 151% increase from the United States.
Case study-klear
Klear is a network of clinics in India that helps manage hearing and speech difficulties. It engaged a marketing agency to increase its online presence and brand awareness. The agency created online content and used strategies like social media marketing, search engine marketing, and online PR. Analytics tools showed an increase in key metrics after the engagement, with website visits increasing by 295% and visits from Facebook growing by 642%.
Are You Plugged In?
This document discusses strategies for marketing a practice using online tools. It emphasizes that websites are the most important marketing tool and outlines ways to attract visitors, retain them on the site, and convert them into customers. These include search engine optimization (SEO) to attract organic traffic, as well as paid search ads, social media marketing, and content marketing. It also discusses the importance of measuring results and optimizing websites and content to improve conversions.
Linkedin - BIM Batch 33 - DSMM Team 1
This document discusses LinkedIn as a digital marketing medium. It provides an overview of LinkedIn's positioning, demographics, strengths, weaknesses, opportunities and threats. It then outlines several strategies for companies, such as building a robust company page, launching a LinkedIn group, scoping competitors, and leveraging paid content ads. It also covers best practices, pitfalls and metrics. Finally, it presents a case study of how Hewlett Packard used LinkedIn to engage clients and generate product recommendations.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Aesthetics 360 Web Strategy Webinar
What we will cover:
*The 3 C's of SEO (Search Engine Optimization) - be on the first page or someone else will be
*Making your website an experience for your user (using Web 2.0 philosophy)
*Using internet marketing to increase exposure
*Live polls and real time stats from call participants
Digital marketing
Digital marketing Catalyst offers 100% job oriented training on Search Engine Optimization and is a reputed center for digital marketing training Bangalore. We ensure that our students gain a practical knowledge with real time experience, offer courses at an affordable rate, offer a variety of projects for them to learn and provide hands on training in the corporate field to let them get a good start in their career graph.
Recommended
bouryaku Case study 1
AAyuja Inc. is an inside sales company that provides end-to-end sales, account management, and demand generation services to North American clients. They engaged bouryaku to increase website visits through social media, particularly LinkedIn. As a result of bouryaku's emailers, blog posts, and custom designs for social portals, visits to AAyuja's website from LinkedIn increased 430% and from Facebook increased 124%, leading to an overall 56% increase in website visits and 151% increase from the United States.
Case study-klear
Klear is a network of clinics in India that helps manage hearing and speech difficulties. It engaged a marketing agency to increase its online presence and brand awareness. The agency created online content and used strategies like social media marketing, search engine marketing, and online PR. Analytics tools showed an increase in key metrics after the engagement, with website visits increasing by 295% and visits from Facebook growing by 642%.
Are You Plugged In?
This document discusses strategies for marketing a practice using online tools. It emphasizes that websites are the most important marketing tool and outlines ways to attract visitors, retain them on the site, and convert them into customers. These include search engine optimization (SEO) to attract organic traffic, as well as paid search ads, social media marketing, and content marketing. It also discusses the importance of measuring results and optimizing websites and content to improve conversions.
Linkedin - BIM Batch 33 - DSMM Team 1
This document discusses LinkedIn as a digital marketing medium. It provides an overview of LinkedIn's positioning, demographics, strengths, weaknesses, opportunities and threats. It then outlines several strategies for companies, such as building a robust company page, launching a LinkedIn group, scoping competitors, and leveraging paid content ads. It also covers best practices, pitfalls and metrics. Finally, it presents a case study of how Hewlett Packard used LinkedIn to engage clients and generate product recommendations.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Building Effective Websites: My Brother Built It, Why Doesn’t It WORK?
From the 2014 National Kitchen and Bath Association Kitchen & Bath Industry Show. Your website and SEO – Have you ever wondered, “How effective is my company’s website?” The Marketing RELEVANCE team runs across companies every day that had their website built by a relative, typically their brother or brother-in-law. This is great if your brother or brother-in-law works for an Internet marketing company, but chances are, he doesn’t. Many of these companies don’t see results from their websites and simply have a hard time proving or justifying the effectiveness of their sites. In the worst cases, they can’t get their sites to work at all. During this seminar on websites and SEO (Search Engine Optimization), Carol Morgan and Mitch Levinson of Marketing RELEVANCE will cover the five most common reasons why Web sites do not produce leads, prospects or buyers: (i) Not built to drive traffic, (ii) Difficult to Navigate, (iii) Content and Branding, (iv) Proper Call to Action, and (v) Tracking and Analytics.
Aesthetics 360 Web Strategy Webinar
What we will cover:
*The 3 C's of SEO (Search Engine Optimization) - be on the first page or someone else will be
*Making your website an experience for your user (using Web 2.0 philosophy)
*Using internet marketing to increase exposure
*Live polls and real time stats from call participants
Digital marketing
Digital marketing Catalyst offers 100% job oriented training on Search Engine Optimization and is a reputed center for digital marketing training Bangalore. We ensure that our students gain a practical knowledge with real time experience, offer courses at an affordable rate, offer a variety of projects for them to learn and provide hands on training in the corporate field to let them get a good start in their career graph.
SEO, Security and other B2B Sales and Marketing Solutions
This presentation was shared with the GARMAT advisory board on July 15, 2016 to introduce them to important search engine optimization concepts and techniques.
Some of the topics covered were Onsite SEO, Offsite SEO, Local SEO, website security, the importance of a CRM system and email marketing.
Offpage optimization
A link is a connection between web pages or sites. Quality backlinks can increase a site's authority, page rank, search rankings, and traffic. Link analysis tools like Google Webmaster Tools and Ahrefs help analyze links. Links can be one-way, with one site linking out but no link back, or two-way/reciprocal with sites linking to each other. Multiple sites can share three-way links. DoFollow links pass PageRank while NoFollow links do not. Effective link building focuses on quality over quantity, diversifies link sources, and avoids exact match anchor texts. Methods of link building include guest blogging, forum posting, and social bookmarking.
Ceo services
We are a full-service advertising agency that offers various services including print advertising, inbound marketing, 3D animation, website development, video production, motion graphics, music scoring, and marketing consultation. The document then outlines various customer engagement and online services including search engine optimization, business blogging, social media marketing, email marketing, email auto-responder, landing page creation, public relations marketing, and reporting. Packages for these online services are detailed as basic, pro, or ultimate.
OVERVIEW: USING DIGITAL METRICS TO GAIN MEMBER INSIGHT
Join us as we delve deeper into the best practices of Using Digital Metrics to Gain Member Insight. We'll explore who's doing it right, what are the important criteria that make it successful and how you can do it.
Recruitment advertising - HireClix - mobile recruiting webinar - 6.27.13
recruitment advertising agency - HireClix - Mobile recruiting strategy - mobile recruiting game plan - Jibe, iMomentous, SnapHop, MoBolt - mobile advertising for recruiting
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
BEST PRACTICE: Are you future proof? Reset your agenda for the digital age
This document provides an overview of DSM's digital transformation efforts across various business units and functions. It discusses initiatives around exploring data to build customer insights, engaging customers through improved content and social media, and exciting customers with integrated online and offline experiences. Key metrics highlighted include increases in organic traffic, social media mentions, sales effectiveness, and customer leads generated. The overall goal is to take a more customer-centric approach and improve customer loyalty through digital tools and platforms.
Diversity recruiting in 2015 hire clix webinar - diversity candidate networ...
Diversity Recruiting - HireClix - Recruitment Advertising Agency - HireClix developed the Diversity Candidate Network (DCN) to build customized diversity recruiting campaigns. Go beyond OFCCP compliance and connect with candidates.
Local SEO - Dominate Your Local Community in a Changing Landscape
Presented to a group of independent AutoValue auto service centers in Michigan. This presentation was delivered in a 50 minute format to individuals in the automotive service industries such as service centers and towing/wrecker services. Focus of this presentation centers around how local search dominates at the regional level most businesses serve. Signals that service-based businesses must pay attention to now and in the future. Key action items were delivered throughout the presentation that attendees could implement immediately to see results.
Passive Candidates CireClix - social recruiting seminar - targeting passive...
HireClix helps recruiting teams target passive candidates through LinkedIn and Facebook advertising. HireClix also effectively leverages its Passive Candidate Network - www.passivecandidatenetwork.com - to drive employers' jobs, branding and value proposition to candidates where they work and play.
Recruiting Passive Candidates HireClix - Social Recruiting Seminar - Target...
Recruitment marketing agency HireClix presents on ways to attract passive candidates to your organization. Leverage social media advertising to target candidates on LinkedIn and Facebook and tell you about careers within your organization. HireClix educational Webinar Series - 7.18.2013.
Watch your recruitment marketing take off with HireClix as you recruitment marketing agency.
Power of analytics for social Media
of analysis helps a business is explained over here with some facts and figures. it can give your business a real growth
How to create effective and optimized content by jen silverman
Jen Silverman's presentation at PeepCon. This deck explains how you can create killer content that powers successful marketing campaigns. From ideation to execution, you can pick up cool ideas here.
HireClix - Recruitment Ad Agency - Recruiting ROI - Getting the Most out of y...
This document summarizes a webinar about improving recruiting return on investment through better use of applicant tracking systems. It discusses tracking applicant sources, creating metrics on quality hires by source, and testing new recruiting channels in structured experiments. The presentation company, HireClix, advises clients on recruitment media strategy, leveraging ATS data to optimize spending and identify top sources of quality hires. Clients are encouraged to establish consistent source tracking, analyze conversion rates, and run targeted tests of new channels.
Search Engine Optimization: July 2013
We focus mainly on Google SEO curation. Curating an insightful, helpful resource for the web goes a long way towards placement.
Digital Marketing: Growth Drivers
Digital Marketing is growing rapidly and it will the top priority of all the organizations to integrate their Traditional & Digital Marketing together. These are the top growth drivers in Digital Marketing that will help in growing any business online.
Marketing on a budget biomedical and lifescience
Tactics for effective marketing on a budget for SME Biomedical and LifeScience companies. Presented at Alderley Park showcase 23/11/18
Social recruiting seminar facebook for recruiting 7.26.12
This document summarizes an educational seminar by HireClix on using Facebook for recruiting. The seminar covers targeting passive candidates with Facebook ads, building an employer brand through a Facebook fan page, and a case study of a company that drove students to a recruiting event using Facebook ads. The seminar discusses how recruitment is shifting to social networks and search engines, and how Facebook offers opportunities for targeted recruiting ads and engaging a talent community through a fan page.
Recruiting veterans hire clix -social recruiting seminar - recruiting vete...
Recruiting Veterans with Social Media through HireClix Recruitment Advertising Agency - Neil Costa from HireClix and Lisa Rosser from The Value of a Veteran teamed up to give a webinar on how to strategically leverage LinkedIn and Facebook for Recruiting Veterans.
The Importance of Site Search for Ecommerce - Ed Hoffman
This document discusses the importance of effective site search for e-commerce websites. It notes that many consumers now search first when shopping online and will leave a site if their search needs are not met. The most important page on a site is the search page, as users rely heavily on search. Site search can accelerate sales when done well. The document provides tips on elements like search box placement, autocomplete, ranking results, and refining searches to help customers navigate and find what they need. It emphasizes measuring search performance through analytics to improve the customer experience.
How to Use Facebook to Grow Your Business
The document discusses using Facebook to grow a business. It provides an overview of Facebook, why businesses should use it, tools available on Facebook like Pages and Groups, how to engage users through things like behavioral ads and groups, and tips for success including defining goals, engaging audiences, and measuring results. Examples are given of how businesses have used Facebook effectively.
Rural Focus: An Introduction to Social Media for Businesses
A copy of the slides used in the Rural Focus events on Social Media across the south west, presented by Aren Grimshaw.
More Related Content
What's hot
SEO, Security and other B2B Sales and Marketing Solutions
This presentation was shared with the GARMAT advisory board on July 15, 2016 to introduce them to important search engine optimization concepts and techniques.
Some of the topics covered were Onsite SEO, Offsite SEO, Local SEO, website security, the importance of a CRM system and email marketing.
Offpage optimization
A link is a connection between web pages or sites. Quality backlinks can increase a site's authority, page rank, search rankings, and traffic. Link analysis tools like Google Webmaster Tools and Ahrefs help analyze links. Links can be one-way, with one site linking out but no link back, or two-way/reciprocal with sites linking to each other. Multiple sites can share three-way links. DoFollow links pass PageRank while NoFollow links do not. Effective link building focuses on quality over quantity, diversifies link sources, and avoids exact match anchor texts. Methods of link building include guest blogging, forum posting, and social bookmarking.
Ceo services
We are a full-service advertising agency that offers various services including print advertising, inbound marketing, 3D animation, website development, video production, motion graphics, music scoring, and marketing consultation. The document then outlines various customer engagement and online services including search engine optimization, business blogging, social media marketing, email marketing, email auto-responder, landing page creation, public relations marketing, and reporting. Packages for these online services are detailed as basic, pro, or ultimate.
OVERVIEW: USING DIGITAL METRICS TO GAIN MEMBER INSIGHT
Join us as we delve deeper into the best practices of Using Digital Metrics to Gain Member Insight. We'll explore who's doing it right, what are the important criteria that make it successful and how you can do it.
Recruitment advertising - HireClix - mobile recruiting webinar - 6.27.13
recruitment advertising agency - HireClix - Mobile recruiting strategy - mobile recruiting game plan - Jibe, iMomentous, SnapHop, MoBolt - mobile advertising for recruiting
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
BEST PRACTICE: Are you future proof? Reset your agenda for the digital age
This document provides an overview of DSM's digital transformation efforts across various business units and functions. It discusses initiatives around exploring data to build customer insights, engaging customers through improved content and social media, and exciting customers with integrated online and offline experiences. Key metrics highlighted include increases in organic traffic, social media mentions, sales effectiveness, and customer leads generated. The overall goal is to take a more customer-centric approach and improve customer loyalty through digital tools and platforms.
Diversity recruiting in 2015 hire clix webinar - diversity candidate networ...
Diversity Recruiting - HireClix - Recruitment Advertising Agency - HireClix developed the Diversity Candidate Network (DCN) to build customized diversity recruiting campaigns. Go beyond OFCCP compliance and connect with candidates.
Local SEO - Dominate Your Local Community in a Changing Landscape
Presented to a group of independent AutoValue auto service centers in Michigan. This presentation was delivered in a 50 minute format to individuals in the automotive service industries such as service centers and towing/wrecker services. Focus of this presentation centers around how local search dominates at the regional level most businesses serve. Signals that service-based businesses must pay attention to now and in the future. Key action items were delivered throughout the presentation that attendees could implement immediately to see results.
Passive Candidates CireClix - social recruiting seminar - targeting passive...
HireClix helps recruiting teams target passive candidates through LinkedIn and Facebook advertising. HireClix also effectively leverages its Passive Candidate Network - www.passivecandidatenetwork.com - to drive employers' jobs, branding and value proposition to candidates where they work and play.
Recruiting Passive Candidates HireClix - Social Recruiting Seminar - Target...
Recruitment marketing agency HireClix presents on ways to attract passive candidates to your organization. Leverage social media advertising to target candidates on LinkedIn and Facebook and tell you about careers within your organization. HireClix educational Webinar Series - 7.18.2013.
Watch your recruitment marketing take off with HireClix as you recruitment marketing agency.
Power of analytics for social Media
of analysis helps a business is explained over here with some facts and figures. it can give your business a real growth
How to create effective and optimized content by jen silverman
Jen Silverman's presentation at PeepCon. This deck explains how you can create killer content that powers successful marketing campaigns. From ideation to execution, you can pick up cool ideas here.
HireClix - Recruitment Ad Agency - Recruiting ROI - Getting the Most out of y...
This document summarizes a webinar about improving recruiting return on investment through better use of applicant tracking systems. It discusses tracking applicant sources, creating metrics on quality hires by source, and testing new recruiting channels in structured experiments. The presentation company, HireClix, advises clients on recruitment media strategy, leveraging ATS data to optimize spending and identify top sources of quality hires. Clients are encouraged to establish consistent source tracking, analyze conversion rates, and run targeted tests of new channels.
Search Engine Optimization: July 2013
We focus mainly on Google SEO curation. Curating an insightful, helpful resource for the web goes a long way towards placement.
Digital Marketing: Growth Drivers
Digital Marketing is growing rapidly and it will the top priority of all the organizations to integrate their Traditional & Digital Marketing together. These are the top growth drivers in Digital Marketing that will help in growing any business online.
Marketing on a budget biomedical and lifescience
Tactics for effective marketing on a budget for SME Biomedical and LifeScience companies. Presented at Alderley Park showcase 23/11/18
Social recruiting seminar facebook for recruiting 7.26.12
This document summarizes an educational seminar by HireClix on using Facebook for recruiting. The seminar covers targeting passive candidates with Facebook ads, building an employer brand through a Facebook fan page, and a case study of a company that drove students to a recruiting event using Facebook ads. The seminar discusses how recruitment is shifting to social networks and search engines, and how Facebook offers opportunities for targeted recruiting ads and engaging a talent community through a fan page.
Recruiting veterans hire clix -social recruiting seminar - recruiting vete...
Recruiting Veterans with Social Media through HireClix Recruitment Advertising Agency - Neil Costa from HireClix and Lisa Rosser from The Value of a Veteran teamed up to give a webinar on how to strategically leverage LinkedIn and Facebook for Recruiting Veterans.
The Importance of Site Search for Ecommerce - Ed Hoffman
This document discusses the importance of effective site search for e-commerce websites. It notes that many consumers now search first when shopping online and will leave a site if their search needs are not met. The most important page on a site is the search page, as users rely heavily on search. Site search can accelerate sales when done well. The document provides tips on elements like search box placement, autocomplete, ranking results, and refining searches to help customers navigate and find what they need. It emphasizes measuring search performance through analytics to improve the customer experience.
What's hot (20)
SEO, Security and other B2B Sales and Marketing Solutions
SEO, Security and other B2B Sales and Marketing Solutions
OVERVIEW: USING DIGITAL METRICS TO GAIN MEMBER INSIGHT
OVERVIEW: USING DIGITAL METRICS TO GAIN MEMBER INSIGHT
Recruitment advertising - HireClix - mobile recruiting webinar - 6.27.13
Recruitment advertising - HireClix - mobile recruiting webinar - 6.27.13
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...
BEST PRACTICE: Are you future proof? Reset your agenda for the digital age
BEST PRACTICE: Are you future proof? Reset your agenda for the digital age
Diversity recruiting in 2015 hire clix webinar - diversity candidate networ...
Diversity recruiting in 2015 hire clix webinar - diversity candidate networ...
Local SEO - Dominate Your Local Community in a Changing Landscape
Local SEO - Dominate Your Local Community in a Changing Landscape
Passive Candidates CireClix - social recruiting seminar - targeting passive...
Passive Candidates CireClix - social recruiting seminar - targeting passive...
Recruiting Passive Candidates HireClix - Social Recruiting Seminar - Target...
Recruiting Passive Candidates HireClix - Social Recruiting Seminar - Target...
How to create effective and optimized content by jen silverman
How to create effective and optimized content by jen silverman
HireClix - Recruitment Ad Agency - Recruiting ROI - Getting the Most out of y...
HireClix - Recruitment Ad Agency - Recruiting ROI - Getting the Most out of y...
Social recruiting seminar facebook for recruiting 7.26.12
Social recruiting seminar facebook for recruiting 7.26.12
Recruiting veterans hire clix -social recruiting seminar - recruiting vete...
Recruiting veterans hire clix -social recruiting seminar - recruiting vete...
The Importance of Site Search for Ecommerce - Ed Hoffman
The Importance of Site Search for Ecommerce - Ed Hoffman
Similar to bouryaku Case Study - Klear
How to Use Facebook to Grow Your Business
The document discusses using Facebook to grow a business. It provides an overview of Facebook, why businesses should use it, tools available on Facebook like Pages and Groups, how to engage users through things like behavioral ads and groups, and tips for success including defining goals, engaging audiences, and measuring results. Examples are given of how businesses have used Facebook effectively.
Rural Focus: An Introduction to Social Media for Businesses
A copy of the slides used in the Rural Focus events on Social Media across the south west, presented by Aren Grimshaw.
Advanced LinkedIn
Advanced LinkedIn covers some more in-depth tips and tricks for your personal LinkedIn profile and reviews LinkedIn Company pages, LinkedIn Groups, LinkedIn Ads, LinkedIn measurements, LinkedIn insights and how to tie everything back to your business goals and report on your social media ROI.
Business Blogging
This document provides guidance on how to start and maintain an effective business blog. It outlines key stats on business blogging and recommends defining goals, establishing a framework, creating content, promoting the blog, and monitoring metrics. The steps include choosing a platform, setting an editorial calendar, determining authors and voice, establishing policies, focusing content on customer education and real-time news, publishing regularly, and promoting through existing channels. Regular content analysis and tracking of social mentions, subscribers, and leads is advised to measure success. Resources for templates, examples, and further reading are also provided.
Content Marketing Unwrapped: A beginners guide for Australian communicators
This presentation discusses content marketing and how it is used to build relationships with communities through useful information sharing. It notes that content marketing is important because people are busy, don't trust large organizations, and have fragmented attention. The presentation outlines six steps to an effective content marketing strategy: having a vision, identifying communities, determining relationship goals, sourcing content internally and externally, choosing appropriate content types, and measuring results. It emphasizes using stories, case studies, thought leadership and curated content to engage audiences.
Final brand monitoring presentation
Take a look a what we have learned about Brand Monitoring and Online reputation Management start using anyone of these sources to learn how you influence the web.
Humanizing Your Brand with Internal Influencers - Employee Advocacy 2.0 (AMA...
From big brands to small businesses the hottest trend of Influencer Marketing it to look inside your own business. Dean DeLisle, Digital Transformation Enthusiast will take you through the 7 steps they use to convert brand advocates to true Social Thought Leaders, without breaking the bank. You will learn how to build trust on the outside while creating a fun, team-based culture on the inside. No matter where your organization is in your digital journey, you will walk away with some easy cool next steps. Dean will also cover a few case studies and results from current projects. This session will be fast and furious and oh, all attendees will get access to a fast track course for when you are ready to roll out your program.
Presented by Dean DeLisle (Founder/CEO of Forward Progress, LLC & The Creator of Social Jack) at the AMA's BrandSmart 2020 Virtual Event.
About Dean DeLisle
Dean DeLisle, Founder and CEO of Forward Progress, and the creator of Social Jack, the number one Influencer Development Platform in the world, has developed training programs and services to help organizations and professionals become an influence in a very digital world. He and his team have delivered over 2,000 webcasts and live events elevating and showcasing influencers over the last 15 years.
About BrandSmart
BrandSmart is the longest-running brand marketing conference in the country. Now in its 18th year, BrandSmart brings together noteworthy industry speakers, marketing decision-makers, and future-forward brand associates looking to share proven tools, strategies, and stories.
Brand Matters
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
AMA Digital Marketing Bootcamp 2018
This is the deck from the 4-hour workshop at the 2018 ICI Conference with American Marketing Association in New Orleans.
Social Media Strategy
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 4 AKTU
This Presentation Consist and Covers all the topics Which Satisfies Syllabus of Subject Digital Marketing's Unit-4 Given in AKTU University - As Updated in 2017
Send Your Feedback on mukulguptahr@gmail.com
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Ad Tech_2011: Lessons Learned Launching Brands on Twitter
Brands that participated on Twitter by engaging with followers significantly outperformed brands that only published content. Participating brands saw 10x more follower growth and had followers with networks 30x larger. They also had dramatically higher reach, influence, and an average Klout score 8x better than publishing brands. While both publishing and participating can work, active engagement amplifies content and insights. Managing multiple brands on Twitter provides learnings around resources needed and engagement opportunities across different approaches.
2014 Digital Marketing Fundamentals
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Paid Social Advertising: Now, Next and What Works Best
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
Social Media for Business
This document provides guidance on using social media for business purposes. It discusses why businesses should use social media, including that customers expect access to information and it allows networking on your own terms. It also outlines specific uses of social media like promotion, customer service, and recruitment. The document then gives tips for setting goals and choosing the right platforms based on your target audience. Finally, it discusses measuring success and integrating social media campaigns.
Search and social - Where is is all going
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Jump start your smb using social media
This document provides guidance on developing a social media strategy for small businesses. It recommends listening first to understand audience needs before launching a campaign. The key elements of a strategy are to identify objectives tied to business goals, understand the target audience and which platforms they use, and create a content plan. Metrics like followers, engagement, and leads should be used to measure success. Regular posting and integrating social platforms are also advised to build community and drive traffic.
Strategy Plan Bootcamp.pptx
The document discusses listening to consumers, competitors, and the overall industry or category to understand digital marketing opportunities. It recommends searching across digital channels like search engines, Google Trends, social media to understand what consumers and competitors are doing online. The key is to understand where target audiences spend time online and what topics interest them related to your business. This information can then be used to define marketing strategies, goals, objectives, and tactics.
2014 digital marketing + social media fundamentals for nonprofits
This document provides an overview of digital marketing fundamentals for non-profit organizations. It discusses various digital marketing strategies including content strategy, search engine optimization (SEO), blogging, social media, email marketing, and pay-per-click advertising. For each strategy, it provides best practices, examples, and factors to consider for implementation and success. The overall document aims to educate on developing an integrated digital marketing plan to engage donors, volunteers and constituents online.
Similar to bouryaku Case Study - Klear (20)
Rural Focus: An Introduction to Social Media for Businesses
Rural Focus: An Introduction to Social Media for Businesses
Content Marketing Unwrapped: A beginners guide for Australian communicators
Content Marketing Unwrapped: A beginners guide for Australian communicators
Humanizing Your Brand with Internal Influencers - Employee Advocacy 2.0 (AMA...
Humanizing Your Brand with Internal Influencers - Employee Advocacy 2.0 (AMA...
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 4 AKTU
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 4 AKTU
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]
Ad Tech_2011: Lessons Learned Launching Brands on Twitter
Ad Tech_2011: Lessons Learned Launching Brands on Twitter
Paid Social Advertising: Now, Next and What Works Best
Paid Social Advertising: Now, Next and What Works Best
2014 digital marketing + social media fundamentals for nonprofits
2014 digital marketing + social media fundamentals for nonprofits
Recently uploaded
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Etsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessStory Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionNo Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastLily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Recently uploaded (20)
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
bouryaku Case Study - Klear
- 2. Who is Klear? • Klear is a network of clinics to help manage hearing and speech difficulties. • Klear is one of the fastest growing hearing service providers with a reputation for innovation and international practices. • Operating from 4 different branches in Bangalore, Kozhikode and Thiruvanathapuram
- 3. Engagement with bouryaku • Marketing Klear to target audience and using online media to connect • Create shareable content • Brand awareness and presence of Klear
- 4. Designs + Plans MARKETING EFFORTS
- 5. Overall Strategy Competitor Analysis Content Creation Social Media Marketing Analytics Social Campaigns Search Engine Marketing Online PR
- 6. Custom Designs for Social Portals
- 8. Analytics Used Google Analytics • Demographics • Source • Most browsed content • Engagement Facebook Insights • Activities on Facebook page • ‘Like’ button reports Twitter Analytics • Followers’ behavior • Best time to Tweet • Hashtags used by the followers
- 9. The Growth (per month average) COMPARATIVE STATS
- 10. Visits to the website Visits Pre-engagement Post-engagement Visits Unique Visitors Pre-engagement Post-engagement Unique Visitors
- 11. Online Advertising Results Visits from Google AdWords Pre-engagement Post-engagement Visits from Google AdWords Visits from Facebook Pre-engagement Post-engagement Visits from Facebook
- 12. Daily Impressions on Google Search Daily Impressions
- 14. Visits to the website increased by 295%
- 15. Visits to the website from Facebook increased by 642%
- 16. Thus, impacting the overall visits to the website.
- 17. Visits to the website increased by 358%
- 18. Average daily impressions on Google Search 397