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User Experience and Healthcare
February 2015
Harsh Thakar
harsh.thakar@synechron.com
What is User Experience?
User Engagement
User Experience (UX)
User Interface (UI) Human Computer Interaction
Usability
Micro Interactions
Information Architecture
Utility, ease of use and efficiency in accomplishing a task.
How to approach User Experience Design?
 Psychological Approach – User engages with a product at 3 different psychological levels:
 Reflective
 Behavioral
 Visceral
 Interactive Approach – User perceives the product as a combination of:
 Form
 Flow
 Function
The usual software creation process…
Analyze Design Develop
Pre-empting the software creation process…
Ideate Design Create
What is Ideate?
Business Intent User &
User Context
User Intent Business
Workflows
Ideas Catalog
Ideate Design Create
What is Design?
Review and Evaluate Ideas
based on Intent Analysis
and User Feedback
Ideate Design Create
Design - Balance of Speed v/s Fidelity
More Speed
Less Fidelity
Ideate Design Create
Design - Balance of Speed v/s Fidelity
Less Speed
More Fidelity
Ideate Design Create
Consumer Experience in Relationship Industry
 Relationship Industries
are industries which
engage the customer
over long term
 Some examples
include Banking,
Insurance, Healthcare,
Hospitality
Relationship
Experience
Market /
Sell
Onboard
Transact /
Serve
Advise
Provider Experience in Relationship Industry
 Providers work on the
business side to serve
the consumer
 Some examples
include Doctors,
Nurses, Med-Tech, etc.
 Healthcare Providers
work in teams and
collaboration between
them is essential.
Provider –
Consumer
Interaction
Engage
Capture
Consumer
Info
Interact
Review
and
Decisions
Usability Challenges in Healthcare
Enhancing Patient Care Facilitate Team Based
Collaboration
Reduce Cognitive Workload
Expedite User Interaction Capture Identify Outcome Scenarios and
Risk
Patient Engagement across
multiple devices
What’s next?
Q & A
Thank you!

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Case Study "User Experience and Healthcare: How the latest UI/UX trends are shaping the Healthcare Industry"

  • 1. User Experience and Healthcare February 2015 Harsh Thakar harsh.thakar@synechron.com
  • 2. What is User Experience? User Engagement User Experience (UX) User Interface (UI) Human Computer Interaction Usability Micro Interactions Information Architecture Utility, ease of use and efficiency in accomplishing a task.
  • 3. How to approach User Experience Design?  Psychological Approach – User engages with a product at 3 different psychological levels:  Reflective  Behavioral  Visceral  Interactive Approach – User perceives the product as a combination of:  Form  Flow  Function
  • 4. The usual software creation process… Analyze Design Develop
  • 5. Pre-empting the software creation process… Ideate Design Create
  • 6. What is Ideate? Business Intent User & User Context User Intent Business Workflows Ideas Catalog Ideate Design Create
  • 7. What is Design? Review and Evaluate Ideas based on Intent Analysis and User Feedback Ideate Design Create
  • 8. Design - Balance of Speed v/s Fidelity More Speed Less Fidelity Ideate Design Create
  • 9. Design - Balance of Speed v/s Fidelity Less Speed More Fidelity Ideate Design Create
  • 10. Consumer Experience in Relationship Industry  Relationship Industries are industries which engage the customer over long term  Some examples include Banking, Insurance, Healthcare, Hospitality Relationship Experience Market / Sell Onboard Transact / Serve Advise
  • 11. Provider Experience in Relationship Industry  Providers work on the business side to serve the consumer  Some examples include Doctors, Nurses, Med-Tech, etc.  Healthcare Providers work in teams and collaboration between them is essential. Provider – Consumer Interaction Engage Capture Consumer Info Interact Review and Decisions
  • 12. Usability Challenges in Healthcare Enhancing Patient Care Facilitate Team Based Collaboration Reduce Cognitive Workload Expedite User Interaction Capture Identify Outcome Scenarios and Risk Patient Engagement across multiple devices
  • 13. What’s next? Q & A Thank you!