1/7 of the UXPA 2014 Ignite session "Ethical Dilemmas in UX" Ever wondered if you should ask THAT question? Join us for a series of passionate speakers sharing their thoughts on ethics, what difficult situations they have faced, what they did, and why. Topics will cover lab situations, field situations and business situations. You will gain tactics to use in the future when issues arise.

1. 2014
UX and Ethics in Healthcare
Elisa del Galdo
Head of Customer Experience
Adwoa Baah
Consultant
Mette Drabaek
Project Assistant
Blue Latitude Network

2. Why is UX in healthcare different?
2

3. Patients
3

4. Carers
4

5. Healthcare Professionals
5

6. Advocates
6

7. Pharma
7

8. Reliance and interdependence
8

9. Different goals and objectives
9

10. Bad practice
10

11. “Our families get cancer too”
Mark
Works for one of the world’s largest pharma companies.11

12. Good practice
12

13. Not a normal commercial relationship
13

14. The third party role
14

15. It’s about listening and understanding
15

16. Because healthcare aims to make well
16

17. 17

19. It’s about hearing all the voices
19

20. Good practice
is grounded in ethics
20

21. The Lineup
๏ Richard Bellaver
- Development of the Code of Conduct
๏ Cory Lebson
- The Ethics of UX “White Labeling”
๏ Donna Tedesco
- Ethics when moderating in UX research
๏ Bill Albert
- The Ethical Landscape of User Experience
๏ Michael Rawlins
- Increasing Conversion rates without comprising UX Ethics
๏ Elisa del Galdo
- UX and Ethics in Healthcare
๏ Kara DeFrias
- Breaking out of the Lab: UX Ethics in the Wild