For the complete report, get in touch with us at : info@netscribes.com The sportswear market in India is a niche segment of the retail industry and is witnessing significant growth as Indians are increasingly becoming health and fitness conscious. Increasing number of sports events and activities is providing the players an opportunity for growth and expansion. The market is estimated to be worth INR 50 bn in 2010 and is expected to reach INR 120 bn by 2020. Sportswear include apparels, footwear and accessories. The report provides a brief overview of the sportswear industry including market size, growth, apparel market segmentation & the share of sportswear in it and sportswear related annual imports and exports. An analysis of drivers explain growth factors such as increasing health and fitness consciousness amongst Indians, increased spending power, increase in number of sports events, unsaturated market and increasing organized retail space. The key challenges identified include low sports participation rate, competition from unorganized players, poor state of sports infrastructure in the country and imposition of excise duty. The key trends identified include players sponsoring sports events and teams, tie-ups between renowned Indian designers and the players and sportswear brand endorsements by prominent celebrities. The competition section provides an overview of the competitive landscape in the industry and includes a brief profile of the major domestic and international players in the market along with their financials.

1. Sportswear Market – India
April 2011

2. Executive Summary
Sportswear is considered as an niche segment of the retail industry
The Indian sportswear market is estimated to be around INR P bn and is expected to grow at a
Market CAGR of G% and reach INR Q bn in the next k years
Branded sportswear market is dominated by international brands like brand A, brand B, brand C,
etc
LE
Drivers: Challenges:
Increased spending power Low sports participation rate
Drivers &
Challenges
MP
Increase in number of Sports events
Growing health & fitness awareness
Competition from unorganized
players
SA
Unsaturated market
Increasing organized retail space
Players sponsoring major sports teams and events
Poor sports infrastructure
Imposition of excise duty
Trends Tie-ups with renowned Indian designers
Players roping in celebrities for brand endorsements
Indian sportswear market has most of the major international brands like brand1, brand 2, brand
3, brand 4, brand 5, etc
Competition
Indian players include brand 6, brand 7, brand 8 and brand 9
SPORTSWEAR MARKET IN INDIA 2011.PPT 2

3. •Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments
SPORTSWEAR MARKET IN INDIA 2011.PPT 3

4. Sportswear Industry is a growing segment dominated by
major international players
Market Overview Market Size and Growth
• Sportswear is one of the niche sections of the retail INR bn
industry and is witnessing steady growth
150
LE
• In India, sports is mostly treated as a recreational G% Q
activity 100
• Organized sportswear industry is dominated by
major international players like brand A, brand B,
MP 50
P
SA
brand C and brand D
These players have outsourced a considerable part of their 0
production to Indian manufacturers 20--e 20--e
• Sportswear includes sports apparel, footwear and
accessories Apparel Market Segmentation
Sports shoes account for ~D% of the total sports products
market D%
Category A
• The Union Budget 20-- has made it mandatory for C%
branded apparels to collect U% excise duty, a move Category B
which will make all branded apparel including Category C
sportswear dearer A% Category D
B%
Source:
SPORTSWEAR MARKET IN INDIA 2011.PPT 4

5. Drivers & Challenges
Challenges
Drivers Low sports participation rate
Growing health & fitness awareness Competition from unorganized players
Increased spending power Poor sports infrastructure
Increase in number of Sports events Imposition of excise duty
Unsaturated market
Increasing organized retail space
SPORTSWEAR MARKET IN INDIA 2011.PPT 5

6. Trends – Summary
Players sponsoring major
sports teams and events
Key
Trends
Players roping in celebrities Tie-ups with renowned
for brand endorsements Indian designers
SPORTSWEAR MARKET IN INDIA 2011.PPT 6

7. Product Portfolio Matrix
SAMPLE
Players Segment 1 Segment 2 Segment 3
Domestic Players
Player A
Player B
Player C
Player D
Global Players
Player E
Player F
Player G
Player H
Player I
Player J
Player K
SPORTSWEAR MARKET IN INDIA 2011.PPT 7

8. Domestic Players (1/3)
SAMPLE
Company Snapshot: Player 1
Corporate Information Financial Performance
Revenue
Headquarters Location 1 Revenue Profit
INR mn Profit / Loss INR mn
Founded 19-- 15,000 8,000
s
r
q 6,000
10,000 p
Products Product 1
4,000
5,000
2,000
Key People Person 1 – Postion 1 0 0
20-- 20-- 20-- 20--
Business Highlights
• It has 2 subsidiaries, namely – Subsidiary 1 and Subsidiary 2
• Player 1 has U plants located in City 1, City 2, City 3, City 4 and City 5
• It plans to open about V large shoe stores over the next M years and will spend about INR N bn on the expansion. Plans
to open about P to Q new stores each year
• The new stores would be more than X ft., with some as large as Y sq. ft.
SPORTSWEAR MARKET IN INDIA 2011.PPT 8

9. Thank you for the attention
Sportswear Market - India report is a part of Research on India’s Consumer Goods’ Industry
Series.
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SPORTSWEAR MARKET IN INDIA 2011.PPT 9