Google is known for its innovative HRM practices that have contributed significantly to its success. It has a rigorous recruitment process that helps attract top talent. It engages employees through perks, benefits, and programs like 20% time that foster creativity and innovation. Google also heavily invests in training, career development, and performance management with 360-degree feedback to ensure employees have the skills to perform and are meeting goals. These HRM practices have created a positive work culture that retains top talent and drives the company's performance.

1. CASESTUDY : HRM
IN GOOGLE

2. Introduction :
 The Human Resource Management (HRM)
practices employed by Google are considered to
be some of the most innovative in modern
business history. The company’s ability to recruit
and retain top talent, cultivate a positive work
culture, and foster a sense of community among
its employees has been a major factor in its
success. This case study will delve into the HRM
practices that have contributed to Google’s
success and how they have impacted the
company’s overall performance.

3. Background:
 Google was founded in 1998 as a
small start-up in Silicon Valley by
Larry Page and Sergey Brin. Since
its inception, the company has
grown to become a global
behemoth with over 100,000
employees in offices around the
world. The company is known for
its search engine technology, but
it also offers a range of other
products and services, including
cloud computing, hardware, and
software.

4. HRM PRACTICES:
 1. Recruitment: Google is known for its rigorous recruitment
process. The company receives around two million job applications
every year, but only hires a tiny fraction of those applicants. The
recruitment process is highly selective, with multiple rounds of
interviews, tests, and assessments. The company is also known for
attracting top talent and offering competitive salaries and benefits
packages.
 2. Employee Engagement: Google has a unique approach to
employee engagement, which includes providing its employees with a
range of perks and benefits, such as free meals, on-site gyms, and
flexible working hours. The company also encourages employees to
pursue their personal and professional goals through its “Google 20%
time” initiative, which allows employees to work on projects of their
own choosing for one day each week. This not only helps to keep
employees engaged and motivated, but it also fosters innovation and
creativity within the organization.

5.  3. Training and Development : Google invests heavily in
training and development programs for its employees. The
company offers a range of training opportunities, from on-the-
job learning to off-site training sessions. Google also has an
internal career development program that helps employees to
advance within the organization, as well as a mentorship
program that pairs employees with experienced mentors.
 4. Performance Management : Google has a performance
management system that is designed to encourage ongoing
feedback and development. The company uses a “360-degree
feedback” system that allows employees to receive feedback
from their managers, peers, and subordinates. This feedback is
used to develop personalized development plans for each
employee, which includes both short-term and long-term goals.

6. Impact of HRM Practices :
 Google’s HRM practices have had a significant impact on
its overall performance. The company’s rigorous
recruitment process has helped it to attract and retain
top talent, which has been critical to its success. The
company’s employee engagement initiatives have also
played a major role in creating a positive work culture,
which in turn fosters innovation and creativity within the
organization. Google’s focus on training and development
has helped to ensure that its employees have the skills
and knowledge they need to perform their jobs
effectively. Finally, the company’s performance
management system has helped to keep employees
engaged and motivated, while also ensuring that they are
meeting their goals and objectives.

7. CONCLUSION :
 Google’s HRM practices are considered to be some of the
most innovative and effective in modern business history.
The company’s focus on recruiting and retaining top
talent, cultivating a positive work culture, and fostering
innovation and creativity has been instrumental in its
success. The HRM practices employed by Google are a
testament to the importance of investing in employees
and creating a work environment that promotes
engagement, development, and motivation.