Big Bazaar is an Indian retail chain of hypermarkets, discount department stores, and grocery stores. The retail chain was founded by Kishore Biyani under his parent organisation Future Group, which is known for having a significant prominence in Indian retail and fashion sectors.

1. ISSE SASTA AUR ACHHA KAHIN NHI…

2. •Big Bazaar was founded
by Kishore Biyani under his
parent organization Future
Group.
•He started his carrier by
selling stonewash fabric to
small shops in Mumbai.
•Its journey began in October 2001, when the young, first
generation entrepreneur Kishore Biyani opened the
country’s first hypermarket retail outlet in Kolkata.
BIG BAZAAR

3. •It is one of the oldest and
largest hypermarkets chain of
India, housing about 250+ stores
in over 120 cities and towns
across the country.
•Big Bazaar is also the parent
chain of Food Bazaar, Fashion at
Big Bazaar.
•And, Now he known as the
RAJA OF RETAIL IN INDIA.

4. BUSINESS PROCESS
•Big Bazaar targets higher
and upper middle class
customers.
•The large and growing
young working population
is a preferred customer
segment.
•Big Bazaar specifically targets working women and home
makers who are the primary decision makers.

5. The potential
customer of Big
Bazaar are India
One & India Two
•Big Bazaar has given freedom of choice to those who
did not have it in their life.
•Big Bazaar has understood its target
customer very well.
•Big Bazaar has understood changes
reshaping India very well

6. The Great
Exchange
Offer
Innovation of Big Bazaar
Sabse Saste Din
26/01/2006
(26 Cr. in 1 day)
Wednesday
Bazaar
Maha
Bachat
The Great
Exchange
Offer

7. •The communication of brand Big Bazaar is
sharply focused and to-the-point
“Isse Sasta Aur Accha Kahin Nahin”
“Saal Ka Sabse Sasta Din”
“Hafte ka Sabse Sasta Din”
Sell your Bhangar at great rates”
“Purana Do Naya Lo… Badal Dalo”
“Chane ke Bhaav Kaju”
“Paise Jodo Kaam Aayenge”

8. REVENUE GENERATION
HOW BIGBAZAAR
EARNS MONEY???
CENTRALIZED
PURCHASING
BULK
PURCHASING
BRAND &
ADVERTISEMENT
DISCOUNT &
OFFER.

9. CENTRALIZED PURCHASING
FRUITS CLOTHES BAGS & ACCESSORIES
ELECTRONIC APPLIANCES FOOTWEARS VEGETABLES

10. BULK PURCHASING
•They purchase in volume.

11. BRAND & ADVERTISING

12. DISCOUNTS & OFFER
•More exciting offers should be given to attract more customers

13. COMPETITORS

16. Any Questions?