The New Yankee Stadium looked to modernize and rely more on information technology to provide new interactive services to fans. They added over 1,100 high-definition TV monitors to provide live game coverage, scores, videos, news and interactive touch screens to order food and merchandise. They also created an interactive Yankee website allowing fans to buy tickets and merchandise online. These changes increased stadium attendance and ticket prices while enhancing service, efficiency and profits for the Yankees. The new technology helped change how the Yankees run their business.