The San Francisco Giants have found success through their innovative use of technology, including: - A video system that digitally tracks ball and player movements to analyze performance. - Dynamic ticket pricing software that adjusts prices based on demand. - A mobile app and wireless network that enhances the fan experience at games. - Video analysis of players to help improve their performance.

1. THE SAN FRANCISCO
GIANTS WIN BIG WITH
IT
GROUP : Vy1 ,MEMBERS :
BRIJITH ABRAHAM
PRINCE PHILIP

5. SUMMARY
• The San Francisco Giants are One of the oldest US Baseball teams
• The Giants have outstanding players and coaches
• Some of their success both as a team and as a business can be attributed to their use of information technology.
• San Francisco Giants Uses a video system called FIELDf/x which digitally records the positions of all balls and hit
balls in real time.
• FIELDf/x generates a million records per game
• Giants have pioneered dynamic ticket pricing
• They created a secondary online ticket market.
• Giants have also taken advantage of wireless technology to enhance their fan’s experience.
• Giants implemented a system that captures video on players for improving their performance.

6. QUESTION AND ANSWER
1: What Role Does Technology Plays In The San Francisco Giants Success As A Baseball Team?
ANS: With the advancement in information technology SAN FRANCISCO GIANT base their league
and overall success. They started using a video system called FIELD f/x which digitally records the
position of all players and hir balls in real time . Information produced by the system on player speed
and response time enabled Giants to make player data analysis much more precise. The Giants Chief
Information Officer (CIO) Bill Schlough integrated a ticket pricing software called Qcue to raise and
lower the prices of tickets based on the value of the games that will be played at the stadium

7. Giants have also taken advantage of wireless technology to enhance their fan’s experience.AT&T Park
also holds one of the largest wireless networks, which fans can use to check scores and video
highlights, update their social networks and do e-mail. Giants implemented a system that captures video
on players for improving their performance.
2: Asses the contributions of the systems?
ANS: systems plays an admirable role in this case. The Gaints are actually a good team but with the
extra support of the system their entire team tactics and all will changed in many area the system will
influence the team primarly the San Francisco Giants Uses a video system called FIELDf/x which
digitally records the positions of all balls and hit balls in real time.
 They have started to use a video system from Sportsvision called FIELDf/x which digitally records
the position of all players and hit balls in real time.
 The system generates defensive statistics such as the difficulty of a catch and the probability of a
particular fielder making that catch.
 Information pro- duced by the system on player speed and response time, such as how quickly an
outfielder comes in for a ball or reacts to line drive enable the Giants to make player data analysis
much more precise.

8.  After that Giants have pioneered dynamic ticket pricing
 . To make sure stadium seats are always filled ted a secondary online ticket market where
season ticket holder revenue for a team.
 Every time a fan with a season ticket decide the cult can resell tickets they are not using
over the Internet. The Giants technology specialists found a way to activate and
deactivate the Qr codes on tickets so that they can be resold. The system is also a way for
the Giants to provide additional service to customers
 The Giants have also taken advantage of wireless technology to enhance their fans'
experience.
 A network extends from the seats to the concession stands to areas outside the stadium,
and is one of the largest public wire- less networks in the world.
 The stadium, ATET Park, has a giant high-speed wireless network, which fans can use to
check scores and video highlight in update their social networks, and do e-mail Sources:

9. FINDINGS
 IT plays a major role in the team and team management.
 IT helps to make a good technical system as well.
 Developed a secondary online ticket counter.
 New wire less system developed to know the behavior of peoples towards the team.
 A network extends from the seats to the concession stands to areas outside the stadium,
and is one of the largest public wire- less networks in the world.