Technological innovations are revolutionizing contemporary entertainment. It has become a consumer good like any other, but with a good potential of innovation offering huge opportunities, especially for the major sports teams. We may wonder what entertainment will look like in a few years, and more particularly in the field of sport. How interactive technologies and artificial intelligence will impact the fan experience but also the performance of our athletes? VR, AI & smart garments will certainly help to create the next generation of players and supporters. In this context, storytelling is now a fundamental part of sport’s experiences. So it's interesting to think about how teams script this experience and push the technology further to generate ever stronger emotions for their fans.

1. C2 International
PROPOSITION
Sport as a catalyst
for interactivity,
entertainment and
technological
innovation
SXSW 2020

2. Digital and social media
marketing technology is
transforming how sports
teams reach, engage
and build a loyal
following of fans. Fan
experience is a huge
market for emerging
technology, including
the streaming of real-
time data to fans. The
release of LeBron
James: Striving for
Greatness show how
the teams are using
virtual reality devices to
improve fan experience
and engagement
Customer experience & Fan engagement
Felix & Paul Studios has been working at the
intersection of technology, entertainment and
sports since the release of LeBron James:
Striving for Greatness in 2015. A cinematic
virtual reality series that transports the viewer in
the heart of the NBA superstar's intensive pre-
season training, Striving for Greatness features
LeBron reflecting on the challenges he faces
and intimately shares with the viewer what
inspires him to pursue his dreams. The series
premiered at Tribeca Film Festival is available
on Oculus headsets and Facebook 360.
Combining end-to-end creative capabilities,
technological know-how and proprietary tools all
within one company, Felix & Paul Studios is
uniquely positioned to create the next
generation of sports content. In immersive
experiences, audiences can, for the first time,
enter the worlds of their favorite teams and
come face-to-face with superstar athletes.
Through its continued partnership with Maverick
Carter’s Uninterrupted Media, Felix & Paul
Studios is developing virtual, augmented and
mixed reality experiences to bring fans even
closer to the sports and athletes they love.
AR/VR
Immersive experience

3. Data collected by sensors
in equipment, on the field
of play and wearable
(devices, clothing and
ingestibles) worn is
changing how athlete
prepare for and play the
game. Analytics improve
individual and team
performance, during
competition, training and
injury.
Connected clothing & athlete performance
HEXOSKIN is the leader in Smart Clothing,
software and data analytics. Them solution
allows a monitoring precise data during daily
activities and sleep. It is designed to allows
precise long terme monitoring of respiratory,
cardiac and activity functions, as well as sleep
aquality.
In april 2019 they joined the FC Barcelona
innovation HUB and Allianz to promote a study
on sleep and young athletes.
The purposes behind the research were clear.
They are loonking to optimize the young athlete
health and their gameplay.
The information gathered will be processed by
doctors at the Adsalutem Institute, and FC
Barcelona will provide data on the performance
of the analysed athletes to be cross-referenced
with those obtained on the quality of their sleep.
Big data and analitics
contribute to give to
teams competitive
advantage. Analytics
improve the teams
performance and
reduce athlete injuries.
This showed us how
Teams are now focused
on gathering and
calculating statistics that
help them manage
assets including
athletes, equipement
and venues.
Smart Garments
Artificial intelligence
Cognitive Coaches

4. Personnel assessments
that automatically
quantifiy team dynamic
and financial impact
improve teams
management
Technology and Team Management
As competition grew more fierce over the years,
The Montreal Canadian Hockey team need to
ensure year after year a successful transition from
a current roster to an always better future, version
of their franchise. For that reason, data and
analytics became fundamental, specially for the
NHL Entry Draft. The team need to be prepared.
She need to view, organize and monitorize all the
hockey players progress and their long term
success.
In this context, The Montreal Canadian will explain
how technology and data has become essential for
any team in order to stay competitive.
Also, they need to always gain deeper insights into
fan preferences and behaviors to effectively target
customers and increase ROI
Finally, The Montreal Canadian team maintain a
very strong relationship with his fans. It will be
interesting to see how they animate and feed the
Montreal fun club by creating personalized visitor
experiences that measure, drive and rewards fan
engagement and loyalty.
Provide immersive,
interactives experiences
that turn fans into loyal
life-time customers and
and brand advocates
Predictive Analytics
Big Data

5. Sport as a catalyst
for interactivity,
entertainment and
technological
innovation@
SXSW 2020