SONIC Drive-Ins sought to streamline marketing efforts at the store level while boosting brand consistency. Using Saepio marketing platform technology, SONIC provides a centralized system for corporate, franchise, and store marketers to develop and deliver marketing content. This saves stores time from reinventing materials and reduces costs by minimizing ad hoc marketing. Stores can now easily customize templates while maintaining brand standards. The system empowered local marketing while ensuring consistency across SONIC's 3,500 locations nationwide.
The Black & Decker is a B2B Marketing Case which deals with repositioning of the brand to deal with the issues it faces in a particular market segment.
The Black & Decker is a B2B Marketing Case which deals with repositioning of the brand to deal with the issues it faces in a particular market segment.
This slideshow was created to showcase the marketing research involved in the strategic decision-making process. This presentation represents a decision for the marketing team at Barco Projection Systems, on how to combat the incoming Sony 1270 projector model. This presentation includes a brief history, situation analysis, options for Barco, and an ultimate decision based on this research. This Powerpoint presentation was completed for a Marketing Management & Strategy course.
The case study optimizes the HP DeskJet printer supply chain by redesigning the network using component commonality and risk pooling. The redesign leads to considerable savings to the business.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
Unlocking Business Growth with Shopify Integration.pptxCartCoders
Do you want to know the importance of Shopify integration services for your eCommerce business? This blog entails this in detail. Shopify is one of the widely used platforms for eCommerce website development. Let's understand the importance of Shopify integration for your eCommerce business.
This slideshow was created to showcase the marketing research involved in the strategic decision-making process. This presentation represents a decision for the marketing team at Barco Projection Systems, on how to combat the incoming Sony 1270 projector model. This presentation includes a brief history, situation analysis, options for Barco, and an ultimate decision based on this research. This Powerpoint presentation was completed for a Marketing Management & Strategy course.
The case study optimizes the HP DeskJet printer supply chain by redesigning the network using component commonality and risk pooling. The redesign leads to considerable savings to the business.
We made this as a project for Marketing Management during 2nd year of our graduation. Sources: Google, Slideshare, Youtube.
I hope this is resourceful.
Unlocking Business Growth with Shopify Integration.pptxCartCoders
Do you want to know the importance of Shopify integration services for your eCommerce business? This blog entails this in detail. Shopify is one of the widely used platforms for eCommerce website development. Let's understand the importance of Shopify integration for your eCommerce business.
A Few Good Marketers provides marketing creative, communications, digital and interactive services by professionals with 20+ years of agency experience.
SaaS Marketing Examples: Driving Success in the Digital Landscape
In the fast-paced world of technology, Software as a Service (SaaS) has emerged as a dominant force, revolutionizing the way businesses operate and deliver value to their customers. SaaS offers a subscription-based model that provides users access to software and applications hosted in the cloud, eliminating the need for complex installations and updates. As the SaaS market continues to grow exponentially, effective marketing strategies have become paramount to stand out in the competitive landscape. This article delves into a comprehensive exploration of SaaS marketing examples, showcasing how innovative companies have harnessed the power of marketing to drive success.
**1. ** HubSpot: Inbound Marketing Excellence
One of the pioneers in inbound marketing, HubSpot has redefined how SaaS companies engage and attract customers. They've masterfully leveraged content marketing, SEO, and social media to create an inbound marketing empire. HubSpot's "Marketing Hub" offers a suite of tools that enable businesses to attract, engage, and delight customers through personalized content and experiences.
Their blog, a treasure trove of educational content on marketing, sales, and customer service, has become a go-to resource for professionals seeking insights. HubSpot's innovative marketing strategies, such as offering free courses, templates, and tools, have not only showcased their expertise but also acted as lead magnets, driving user engagement and loyalty.
2. Salesforce: The Power of Community
Salesforce, a global leader in customer relationship management (CRM) software, is renowned for its robust SaaS marketing efforts. They have tapped into the potential of building a thriving community through their "Trailblazer Community." This platform brings together users, developers, and partners to share ideas, solve challenges, and collaborate.
Salesforce's annual event, "Dreamforce," stands as a testament to their marketing prowess. It's not just a conference; it's an experience that unites like-minded professionals, showcases product innovations, and fosters a sense of belonging within the Salesforce ecosystem. By nurturing this strong community, Salesforce has created a self-sustaining marketing engine where satisfied users become advocates, driving referrals and brand growth.
3. Slack: Simplicity and Virality
Slack, a communication and collaboration platform, has set a remarkable example of how simplicity, coupled with virality, can fuel explosive growth. Their marketing strategy is built on word-of-mouth marketing and a freemium model. Slack's sleek user interface, intuitive design, and integrations with popular tools have made it a favorite among teams.
What truly sets Slack apart is its viral loop – when a user invites someone to join a workspace, that person often becomes a user as well, driving exponential growth. The ease of sharing and collaborating within the platform has t
The evolution of digital commerce has given rise to a growing set of customer expectations for the digital experience, both within and across channels. That experience is enabled by a combination of strategy, technology, content and features, all of which require an investment of time and resources. Those resources must work collaboratively – often across functional silos including marketing, merchandising, creative, technology and more – to deliver an optimal experience.
In this paper, we will explore:
-how successful retailers, brands and digital merchants structure their digital organizations, leveraging technology where appropriate, to achieve maximum effectiveness while operating under resource constraints
-the advantages of aligning organizational design, technologies, tools and work processes to empower internal teams to work together more effectively
-the tools that empower agile digital commerce teams to succeed
Authors: Kanaru Fukushima
Topics: Ecommerce Basics, Ecommerce Strategy, Omnichannel Organization, Ecommerce IT Development, Omnichannel Architecture
Industry: B2B / Wholesale, Retailer / Brand - Other Goods, Other, Retailer / Brand - Fashion & Accessoires, Retail Products – Electronics and IT, Travel & Leisure
Publication date: January 2017
Hyperlocal marketing guide to boost retail salesAlex Senn
Hyper local marketing enables retailers to target, actively engage, and sell to people ‘on the fly’ who are within a nearby proximity of your stores locations. Key benefits from this nearby communication come from consumers being reached at the mobile point of contact, real time engagement, delivery of valuable offers, and mobile ordering of products for in store pickup. By targeting consumers within the nearby location of your store, whether they are walking or driving, you are sure to have more eyes and a larger audience looking at your selection and value. This guide will be an essentials kit of tools and marketing tips to remember for planning your entire hyper local marketing campaign, from driving quality traffic to your store, or optimizing your in store pickup channel.
A deep dive into Retail SEO - Unveiling SEO Secrets for Online TriumphSophia Pectus
A deep dive into Retail SEO unveils a strategic approach to online visibility tailored for the complex retail landscape. It involves meticulous keyword research to align with diverse product offerings, optimizing product pages precisely, Every facet is meticulously crafted to elevate a retailer's digital presence, from on-page enhancements and mobile optimization to content marketing and backlink strategies.
https://digitalguider.com/seo-market/retail-seo/
How to Appeal to C-level Corporate Finance with B2B Online Event Marketing Can Be a Simple Seven Step Process. Watch this webinar replay and find more information on http://Proformative.com.
Founded 3 years ago, we have grown very fast and now have over 35 consultants dedicated to helping our customers implement Marketing Automation and Modern Marketing.
Talks from Rikki at Digital 22 and Kristin from HubSpot.
Firstly, all the new product releases from HubSpot at Inbound 17.
Secondly, an overview of the GDD process.
B2B Online Event Marketing Reach 600,000 CFOs Sell More. The purpose of this presentation is to help you insetting up your webinars to successfully sell your offer to Corporate Finance Executives Find more on http://ProformativeInsights.com.
How To Create A Billion $ Category: Mark Organ's Dreamforce '13 KeynoteInfluitive
Why just a build a company when you can create a whole new category instead? That’s the question that Influitive founder and CEO Mark Organ explored in his packed Founders Forum session at Dreamforce 2013.
Here’s one really good reason: category creators tend to grow revenue 4x faster and grow market cap 6x faster than those companies that enter a category later on.
Based on Mark’s experience building marketing automation category creator Eloqua, what he’s learned so far as Influitive (http://influitive.com) carves out a brand new category – advocate marketing – a little over a decade later, and his observations on why other powerful category creators, including Salesforce.com, Tesla and Keurig, have been so successful, his presentation proposes a whole new framework for category creation.
*Enhanced with new content and optimized for SlideShare*
Original recorded presentation: http://youtu.be/Pw_mTsKB1R4?t=1s
Communication Strategies for Keeping Corporate and Local AlignedSaepio Technologies
In the era of easy email, enewsletters, instant messaging and digital everything, getting communications out to local marketers quickly and affordably is easy.
The challenge is that most corporate marketers are really good at these one-way communications. But, to explode brand value at the local level, corporate marketers must communicate WITH local marketers, not TO them.
Engaging the local marketing advisors that compete for mindshare of you local marketers may seem counterintuitive at first. However, by engaging them, the corporate marketer can influence them and turn them from an adversary to an advocate.
When aligned, these local marketing advisors can help maximize the value of the resources you provide to your local marketers.
The sharing of customers by corporate and local marketers is an important part of exploding brand value at the local level. Customers view their relationship with a branded product or service as a single relationship. While conflicts over customer ownership may naturally arise, it is important that corporate and local markets engage the consumer as one.
This paper outlines the need for coordinated message delivery between corporate and local marketers and covers the following topics: revisiting the Local Moment of Truth, sharing your brand with local marketers,applying the omni-channel concept to blended marketing and four steps for message coordination.
This paper outlines why consistency matters (particularly in the era of omni-channel customer engagement), the importance and power of local brand messaging, systems needed for mutually beneficial corporate and local marketing and three key steps for creating consistent brand messaging.
Creating Common Objectives Between Corporate and Local MarketersSaepio Technologies
Local and corporate marketers bring different perspectives to the marketing process. Each has a slightly different definition of “win” that can put marketing objectives at odds. But that doesn’t have to be the outcome. Understanding why the perspectives are different can begin a journey towards creating common objectives.
The New Technology Trinity For Real Time Consumer EngagementSaepio Technologies
Explore how Big Data, Real-Time Decision Engines, and Multi-Channel Content Creation and Delivery Technology work together for Real-Time Consumer Engagement. Available at Saepio.com.
Stay up to date on the current distributed marketing trends of 2013. We look at the top 10 trends for distributed marketing management, why we feel they're trends to watch, and how your company or organization can prepare. Don't be left out in 2013.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Company Valuation webinar series - Tuesday, 4 June 2024
Case Study of Sonic
1. case study Sonic
Local Marketing Management
SONIC Drive-Ins®
Like many other marketing groups, the marketing team at SONIC
Drive-Ins® seeks to streamline marketing efforts at the store level,
while at the same time boosting brand consistency. To meet these
objectives, SONIC uses marketing platform technology.
Background Solution
With approximately 3,500 drive-ins nationwide and more than a To foster greater marketing success at the store level, SONIC looked
million customers served every day, SONIC has established itself to Saepio. With Saepio, SONIC is well equipped to deliver a one stop
as a leading purveyor of the classic drive-inexperience. With a resource for all a franchise’s marketing needs. Now, SONIC provides
history that goes back to the 1950s, customers at every SONIC corporate, franchise, and store level marketers with a single system
Drive-In can still enjoy being served by a smiling carhop, often on that streamlines marketing content development and delivery.
roller skates, that brings orders right to the car. SONIC’s innovative
Benefits
marketing continues to be instrumental to the company’s ongoing
With Saepio, SONIC’s stores save time because they don’t have to
success.
reinvent the wheel each time they want a new marketing piece. If
Challenge
a user needs an ad today, they cancreate it instantly, rather than
While SONIC’s corporate marketing team directed all national waiting weeks or a month to get it developed and produced. SONIC
and many local marketing programs, other local marketing efforts has realized significant cost reductions by minimizing time spent at
were managed by franchise owners and managers. Many stores the franchise level on ad hoc, one-off marketing deliverables, and
had long-established vendor relationships and found it cheaper associated agency expense. Not only can stores produce more, and
or more expedient to develop resources tailored to their specific more effective, marketing deliverables, but the company benefits from
locales, however, the corporate brand suffered through inconsistent more consistent brand execution across the board.
execution when these ad-hoc efforts were of poor quality. Not
only were the corporate resources not fully leveraged, but the
stores were spending significant time and money to develop their
own deliverables in addition to those that existed. Ultimately, this
resulted in profits not being optimized for the enterprise.