Marketing Asset Management (MAM) systems enable organizations to manage marketing content throughout its lifecycle and provide benefits such as cost savings, workflow optimization, revenue generation, and maintaining brand consistency. MAM solutions integrate with other systems and provide version control, collaboration, and access management for marketing teams. An example is provided of tax services company H&R Block, which implemented a MAM system to streamline processes, improve messaging consistency, and reduce time spent on marketing collateral.

1. Frost & Sullivan
Marketing Asset Management- The Key to Marketing Success

2. Understanding Marketing
Asset Management
• Marketing Asset Management (MAM) Marketing Asset Management Market Drivers
enables the management of content Value Tangible
Proposition
throughout the lifecycle from creation HIGH Of MAM
Interesting
ROI
Integration
and acquisition to delivery. with Existing
Global
Branding
Digitization
Of Content
Technology Compliance
Ease of
Deployment
and use
• Version control, creative collaboration,
and role-based access ensures proper
Market Drivers
handling of content.
• MAM systems have become a critical
tool for the success of any marketing LOW
Medium Term
Short Term Long Term
organization.
In this chart there are numerous short-term and long-
term drivers that are propelling these solutions
• Integrating with and providing a collaborative
workflow environment for creative teams.

3. The Value Proposition
• Marketing departments are more
interested than ever in solutions
that streamline and raise efficiency
and productivity through the
marketing workflow.
• Tangible proof ranging from the
elimination of costs associated
with lost or misplaced content to
increased revenue through marketing
asset and resource re-purposing
demonstrates the benefits of MAM.
• The value proposition from four broad perspectives: Cost
Reduction, Workflow Optimization, Revenue Generation, and
Brand and Marketing Message Consistency.

4. Cost Reduction
• Cost savings on real estate
• Cost savings on maintenance
of physical repositories
• Elimination of the cost of lost,
misplaced, or redundant work
SAVINGS
• Cost savings on delivery
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5. Workflow Optimization
• Content discovery
• Cycle time acceleration
• Increased workflow collaboration
• MAM facilitates a well indexed
marketing asset repository
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6. Workflow Optimization
• MAM integrated through Web services
ensures that creatives and business
managers remain on the same page.
• Reporting can be used to measure the
usage of content, generating valuable
information that can be used for
decision-making in future content
cycles.
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7. Revenue Generation
• Repurposing of content
• Repurposing of resources Number of users
Multiplied by
260 days worked each year
• Management of resources, Multiplied by
budgets and reporting functionality Average cost per hour
( Including salary, benefits, overhead )
The rule of thumb at a very conservative
and micro level is that MAM can save
one hour per day per power user.
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8. How Much Savings?!?!
• To put that in perspective, take a fully
burdened marketing manager at a
software company in Seattle,
Washington, who costs about $200
an hour performing tasks that could
easily be automated.
• Saving just one hour a day in
marketing asset discovery through an
integrated marketing process, it
saves
the company $52,000 a year
using the equation above.
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9. Brand and Message
Consistency
• Get timely and relevant messages out to
potential and existing customers with a
uniform message that reinforces the brand
image.
• Without effective collaboration and
approval, misplaced logos, creative
assets or outdated product information
can seriously compromise a company’s
global brand identity.
• A well-integrated MAM system tied in to
other systems such as campaign
management, CRM tools and business
process management solutions, enable the
right content goes out to the right delivery
platform and conveys the right message.
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10. MAM in Action: H&R Block
Choosing a Solution
• Leading tax services provider H&R Block struggled
with maintaining marketing collateral consisting of
both images and text.
• The company relied on a limited repository with
PDFs that allowed for minimal document
customization. H&R Block researched
solutions to best meet its present and future
needs for marketing asset management.
• H&R Block finally chose Saepio
Marketing Asset Manager. According
to H&R Block, Saepio provided a
best-in-class MAM solution and was
considered an industry leader.
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11. MAM in Action: H&R Block
The Result
• H&R Block discovered that marketing asset management-based FAMS for marketing asset
management greatly aided in defining the system and approach to support a new brand
strategy.
• The associated workflow of FAMS simplified the
marketing processes.
• Messaging was dramatically improved, as all
messages for programs were archived in a
central database.
• FAMS greatly reduced time associated with creating,
repurposing, and editing marketing collateral.
• On the front-end, the system integrated with the
company’s existing procurement system,
expediting the process of budgetary approvals.
• H&R Block was able to align its strategy through the well-executed deployment
of Saepio Marketing Asset Manager.
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12. For More Information: Contact Saepio:
• Download the white paper • sales@saepio.com
• www.saepio.com
• 877.468.7613
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