Jet Airways laid off over 1,000 employees in October 2008 to cut costs as the Indian aviation industry faced turbulent times with rising fuel prices, but reinstated the employees the next day after facing criticism; while the sudden firings and rehirings hurt Jet's reputation, the company said the layoffs were necessary to remain competitive given the financial challenges in the industry; Jet then announced salary cuts of 5-20% a month later to further reduce costs amid the industry downturn.