Case study invisble children

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Invisible Children is a non-profit that uses social media effectively. They have a visually appealing website with graphics and active social media presence. They use Twitter, Facebook, and YouTube strategically by customizing profiles with their logo and keywords to spread awareness of their cause of ending the war in Africa and encourage donations. Their videos on YouTube gain subscribers through calls to action.

CASE STUDY: INVISBLE CHILDREN
How Non Profits are Using Social Media Well
How Non‐Profits are Using Social Media Well

The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

What is Invisible
Children?
Children?
We use the power of
media to inspire young
people to help end the
longest running war in
Africa. Our model has
proven effective, and
proven effective and
hundreds of thousands of
people have been called to
action through our films
and the volunteers that
tour them.

The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

Great Graphics &
Language

HOMEPAGE

The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

VERY active Blog

HOMEPAGE

The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

Twitter Feed on
Homepage

HOMEPAGE

The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

Links to all Social
Media
M di

HOMEPAGE

The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

Online Donations

HOMEPAGE

The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

Great Graphics &
Language

VERY active Blog

Twitter Feed on
Homepage

Links to all Social
Media
M di
Online Donations

HOMEPAGE

The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

Multiple Options

DONATION PAGE
The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

GREAT Visuals

DONATION PAGE
The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

LOTS of Action
Buttons

DONATION PAGE
The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

Links to all Social
Media
M di

DONATION PAGE
The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

Multiple Options

GREAT Visuals

LOTS of Action
Buttons

Links to all Social
Media
M di

DONATION PAGE
The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

Custom Background

TWITTER

The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

Link to Website

TWITTER

The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

Keywords in Bio

TWITTER

The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

Customized Background
& Header

YOU TUBE

The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

Pronounced
Subscribe Button
b b

YOU TUBE

The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

MASS Amounts of
Videos

YOU TUBE

The Non‐Profit Marketing Foundation

CASE STUDY: INVISBLE CHILDREN
How Non‐Profits are Using Social Media Well

Links to other Social
Media

YOU TUBE

The Non‐Profit Marketing Foundation

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Pr when the public does most of the relating by john bell

John Bell

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This is an abbreviated version of my social media session from this year's Sleek Marketing University in Boston. In addition to the strategy mapping & platform guides shown here, case studies and real-world applications were discussed. While this session was a one-off, you can catch a more in-depth social media strategy class with me at General Assembly in Boston's Fort Point! This presentation was given on May 14, 2015.

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Brant s wk3_content_pdf

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Stephanie Brant runs a small photography business called Take Pics With Steph that specializes in portrait, family, and wedding photography. Her target markets are parents aged 25-50, engaged couples, and she markets primarily through Instagram, Facebook, and YouTube. She profiles three key customer types - working moms, single moms, and engaged couples - outlining their demographics, buying habits, psychographics, and preferred content and messaging. Her primary goal is to build social proof and credibility for her photography business. She will track direct messages, shares, and comments as key engagement metrics. The document provides examples of successful social media campaigns run by other brands and competitors to help inform Stephanie's own campaign strategy and

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Captions: Playlists: Embed: Mobile: Channel: Monetise: Integrating Social Media In Schools Ian Gibbins www.igmediamarketing.com LinkedIn • Professional networking site. • Over 200 million users worldwide. • Create a company page. • Promote events, news and thought leadership. • Recruitment tool. • Connect with other schools, colleges and universities. • Share content and start discussions. • Monitor conversations around your industry. Integrating Social Media In Schools Ian Gibbins www.igmediamarketing.com LinkedIn Page

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Case study invisble children

1. CASE STUDY: INVISBLE CHILDREN How Non Profits are Using Social Media Well How Non‐Profits are Using Social Media Well The Non‐Profit Marketing Foundation

2. CASE STUDY: INVISBLE CHILDREN How Non‐Profits are Using Social Media Well What is Invisible Children? Children? We use the power of media to inspire young people to help end the longest running war in Africa. Our model has proven effective, and proven effective and hundreds of thousands of people have been called to action through our films and the volunteers that tour them. The Non‐Profit Marketing Foundation

3. CASE STUDY: INVISBLE CHILDREN How Non‐Profits are Using Social Media Well Great Graphics & Language HOMEPAGE The Non‐Profit Marketing Foundation

4. CASE STUDY: INVISBLE CHILDREN How Non‐Profits are Using Social Media Well VERY active Blog HOMEPAGE The Non‐Profit Marketing Foundation

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8. CASE STUDY: INVISBLE CHILDREN How Non‐Profits are Using Social Media Well Great Graphics & Language VERY active Blog Twitter Feed on Homepage Links to all Social Media M di Online Donations HOMEPAGE The Non‐Profit Marketing Foundation

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