1. The document discusses the ethics of marketing to children, noting that advertising targeted at children is growing rapidly in schools and other areas where childhood innocence should be protected. 2. Critics argue that marketing to children is inherently deceptive and manipulative as children do not understand persuasive intent until age 8 and their brains are not developed enough to make good judgments until their 20s, making them vulnerable targets. 3. Concerns are also raised about the effects of advertising unhealthy foods and over-sexualizing children through inappropriate marketing campaigns.

1. Ethics of Marketing to Children
Julia Borenstein,
10064775
Photo by Micah Taylor, Flickr

2. „convincing by
Aristotle was the first
to coin the term;
“ethos”
DEFINED AS:
the character
of the
author‟
Photo by TilemahosEfthimiadis, Flickr

3. "The sheer volume of advertising is growing rapidly and
invading new areas of childhood,
like our schools.”
-Allan D Kanner, Psychologist
Photo by Eric Brochu, Flickr

4. as budget shortfalls continue,
a growing number of school boards and legislators
are making more room for advertisers
-Andréa Ford, Time Magazine
Photo by 401(K)2013, Flickr

5. “Placing ads in schools is a form of brain washing”
Photo by Zac Zellers, Flickr
-Toronto Sun reader, Tristaan

6. “Parents can always turn off the tube or
buy less advertising-laden brands.
They can't, however, do much about the ads
their kids are exposed to on school grounds.
And that's exactly what draws some advertisers.”
-Andréa Ford, Time Magazine
Photo by The Other Dan, Flickr

7. Thanks to advertising, children have become convinced that
they’re inferior if they don't have an endless array of new products.
-Allen D. Kanner, Psychologist
Photo by Sean Dreilinger, Flickr

8. “children under 12 already spend a whopping $28 billion a year.
Teen-agers spend $100 billion
children also influence another $249 billion spent by their parents.”
-James U. McNeal,author of "The Kids Market: Myths and Realities"
Photo by @Doug88888, Flickr

9. Photo by Carissa Roberts
“The reality for most parents is that
kids will use all of their considerable power to
pester
for expensive toys they see advertised or hear about from friends”
-BBC Parenting
Photo by Emily Orpin, Flickr

10. Today a child’s preferences and identity are
shaped not just on the
playground,
but also across an entire digital world of
potential interactions and choices
Photo by Marcus Kwan, Flickr
-Bruce Levinson, Brand Strategy Vice President

11. Photo by Gerard Stolk, Flickr
“Marketing to children is inherently deceptive because
kids take things literally, and
media characters play a bigrole in their lives.”
-Susan Linn, Campaign for a Commercial-Free Childhood

12. They don’t understand persuasive intent until they are
eight years old; and the brain’s capacity for judgment isn’t
developed until their 20s which makes them very
vulnerable as marketing targets.
Photo by Zen Sutherland, Flickr
-Susan Linn, Campaign for a Commercial-Free Childhood

13. "Psychologists who help advertisers are essentially
helping them manipulate children to believe in the
capitalistic message, when all the evidence shows that
believing in that message is bad for people,
that's unethical."
-Tim Kasser,assistant professor of psychology at Knox College
Photo by Jenny Scott, Flickr

14. "If you remove ethical psychologists from the decision-making
process in an ad's creation, who's left?
People who have a lot less sensitivity to the unique vulnerabilities of
children.”
-WhitonS. Paine, assistant professor of business studies at Richard Stockton College
Photo by life.inphotos, Flickr

15. “As a mother, the pictures used to
market the swimwear are outrageous.
As a Marketer, they make me question
the company’s social responsibility.”
Photo by RoelWignants, Flickr
-Mummyinprovence, “Baby Bikini Babes”

16. Photo by Elizabeth Ashley Jerman, Flickr
“The bikini’s themselves aren’t really the issue – it’s the
way the child, I repeat CHILD, is posed that I take
massive issue with.
Blurring the line between childhood innocence,
fashion and pornography the images are
confusing, disturbing and just plain wrong.”
-Mummyinprovence, “Baby Bikini Babes”

17. “Having a young over-sexualized population of kids who have no
awareness of the implications or consequences of their choices is
unhealthy,
foods appealing to kids because they are tasty, high fat
and zero nutrition is also unhealthy”
-Cheryl Kiser,former managing director of Boston College’s
Center for Corporate Citizenship
Photo by Lara Conasalves, Flickr

18. “More fast food marketing dollars for toys are being spentto
get kids in the door
while marketing efforts to promote healthy meals
haven’t really increased.
- Yale University’s Rudd Center for Food Policy and
Obesity
PhotobySeanDreilinger,Flickr

19. "Up to 80 per cent of food advertising
actually advertises unhealthy food,
and we know that it has a direct impact on
the choices that children make"
-Dr. Marie-Dominique Beaulieu, President of
the College of Family Physicians of Canada
Photo by Be –tFlickr

20. What kind of affect will advertising
have on children as they age?
Photo by Trevor Haldenby, Flick

21. Works Cited
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22. Works Cited
• ., mummyinprovence . "Baby Bikini Babes: Should such advertising be banned? | MUMMY IN PROVENCE." MUMMY IN
PROVENCE. N.p., n.d. Web. 16 May 2013. <http://www.mummyinprovence.com/baby-bikini-babes-sexualized-swimwear-
for-kids>.