The document discusses managing feedback in social media. It provides background on the rise of social commerce and importance of monitoring feedback. It then examines two case studies: 1) a small B&B that suffered from negative feedback it was unprepared for, and 2) McDonald's handling of a controversial ad through an established response process. The document advocates having a plan to respond quickly and effectively to potential negative social media impacts to maintain business sustainability.
SNS affects people's thinking and behaviors in both positive and negative ways. It changes how relationships are formed by encouraging more openness and social interactions. However, it also allows negative rumors to spread widely. While SNS helps people learn about products through marketing, reviews from both friends and strangers, it also causes some to seek fame online without truly knowing many of their online connections.
The organic reach of Facebook’s business pages has been tweaked so much
that the organic reach is way down, as low as 2 percent for some of the largest brands. That statistic is very scary for small to medium-sized businesses that
rely on using Facebook as a free means to market their business and connect
with their clients or customers.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
Social media marketing investments are increasing day by day but many of the marketers do not know how to evaluate their performance. I just gathered a few good articles with good examples. I hope you like it.
Several companies experienced social media failures by lacking authenticity and transparency in their campaigns. Walmart paid a couple to blog positively about staying in Walmart parking lots, without disclosing this. Skittles' live Twitter feed displayed offensive messages. GM's viral video campaign allowed critics to create negative ads about the company. These examples show that companies must thoughtfully plan social media campaigns, avoid fake interactions, and be transparent about relationships to maintain credibility.
How Online social networks benefit organizationsAmira Daghache
Online social networks provide several benefits to organizations. They allow organizations to connect with customers, advertise globally at low cost, and measure the impact of campaigns more accurately. Small businesses in particular can use social media as their primary marketing tool to reach customers. While cultural differences must be considered for global campaigns, social media overall provides a low-cost way for organizations of all sizes to connect with audiences worldwide.
SNS affects people's thinking and behaviors in both positive and negative ways. It changes how relationships are formed by encouraging more openness and social interactions. However, it also allows negative rumors to spread widely. While SNS helps people learn about products through marketing, reviews from both friends and strangers, it also causes some to seek fame online without truly knowing many of their online connections.
The organic reach of Facebook’s business pages has been tweaked so much
that the organic reach is way down, as low as 2 percent for some of the largest brands. That statistic is very scary for small to medium-sized businesses that
rely on using Facebook as a free means to market their business and connect
with their clients or customers.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
Introducing The Community Director - The Community Manager has Evolved #CMGROgilvy Consulting
The job of the Community Manager has evolved to a more senior role…one that demands a specific set of professional skills.
For more insight into the rebranding of the Community Manager, click here: http://bit.ly/CMGRevolution
Social media marketing investments are increasing day by day but many of the marketers do not know how to evaluate their performance. I just gathered a few good articles with good examples. I hope you like it.
Several companies experienced social media failures by lacking authenticity and transparency in their campaigns. Walmart paid a couple to blog positively about staying in Walmart parking lots, without disclosing this. Skittles' live Twitter feed displayed offensive messages. GM's viral video campaign allowed critics to create negative ads about the company. These examples show that companies must thoughtfully plan social media campaigns, avoid fake interactions, and be transparent about relationships to maintain credibility.
How Online social networks benefit organizationsAmira Daghache
Online social networks provide several benefits to organizations. They allow organizations to connect with customers, advertise globally at low cost, and measure the impact of campaigns more accurately. Small businesses in particular can use social media as their primary marketing tool to reach customers. While cultural differences must be considered for global campaigns, social media overall provides a low-cost way for organizations of all sizes to connect with audiences worldwide.
Digital dealer aaol presentation aaispRalph Paglia
This document summarizes key points from a seminar on maximizing social media and networking to benefit car dealerships. It discusses analyzing existing social platforms to understand customer behaviors and preferences in order to build relationships and drive word-of-mouth referrals. Specific platforms like Facebook, Twitter, and blogs are examined along with tools to track engagement and return on investment from social media strategies. Case studies demonstrate how fan pages and social media presence can increase sales, customer loyalty, and brand attachment. Guidelines are provided for effective social media marketing for car dealerships.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
The document discusses the rise of hacktivism and online activism targeting large corporations. It provides examples of activist campaigns against companies like Shell, Kenneth Cole, and Starbucks. The document urges companies to have response protocols and escalation procedures in place to respond to unexpected online attacks. It offers five tips for corporate readiness, including always-on social listening, anticipating worst case scenarios, developing response protocols, knowing escalation procedures, and being prepared to respond offensively if needed.
Building a Brand (Social Media Marketing)Sameer Mathur
1) The document discusses how leading brands like Gap, Coca-Cola, and McDonald's struggled when they failed to understand their target audiences and strayed from their core brand promises on social media.
2) It provides examples of how Volkswagen India and Snapdeal effectively use social media to engage customers and address issues, highlighting the importance of listening to customers.
3) Virgin Atlantic is cited for its customer-centric social media approach focused on learning from customers, supporting its brand values, and continually improving based on social media insights.
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
The document discusses the evolution of social media marketing from social influence to social CRM. With declining organic reach on Facebook, marketers must shift from a focus on social influence to leveraging the sophisticated targeting, personalization, and measurement tools now available through platforms like Facebook. The key aspects of social CRM discussed are: 1) Building detailed audience segments, 2) Creating engaging content with calls-to-action, 3) Amplifying content through targeted paid distribution, and 4) Managing customer conversations and conversions along their journey. Implementing social CRM requires overcoming organizational silos between social media and CRM teams.
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
This document provides an introductory guide on how to use Facebook for business. It covers setting up personal and business accounts on Facebook, including profiles and pages. It also discusses how to promote pages, set up groups and advertising, and how to measure engagement. The goal is to help businesses connect with customers, create communities, and promote their content and generate leads through their Facebook presence.
The document discusses social media marketing. It provides an introduction to social media and its importance for online business. It then lists some famous social media sites like Twitter, LinkedIn, Facebook, Google+, Instagram, Pinterest and MySpace. It also outlines some laws of social media marketing focusing on listening, quality over quantity, and adding value. Finally, it provides examples of social media marketing strategies and case studies of companies that have used social media successfully.
The document discusses social media strategy basics for executives, explaining that social media is simply a form of communication and should focus on engagement, relationships, and conversations rather than quick tactics or ads. It outlines why social media is important for influencing discussions, building awareness, and improving customer service compared to traditional media. The document also notes some strategic "no's" such as not doing social media half-heartedly, relying too heavily on tactics over strategy, trusting social media "gurus," paying bloggers, and being inauthentic.
Social media's impact on sales and consumer behavior is complex with many myths and facts to consider. While some short-term advertising and promotional effects can be measured, ROI is difficult to measure for most impacts. Additionally, universal social media models do not exist as effects vary significantly based on product, company, industry, and customer characteristics. The degree of a social media strategy's influence on sales remains an active area of research.
Comcast Social Media Conference - Facebook for Business breakoutEric Weaver
SEATTLE, WASHINGTON, USA - August 20, 2009 - Breakout session notes on Facebook for Business for non-profits looking to explore FB as an engagement venue.
Facebook was launched in 2004 by Mark Zuckerberg and initially spread at Harvard University. It later expanded to other colleges and became publicly available in 2006. Facebook now has over 1.86 billion monthly users who share photos, connect with friends and family, and engage with brands and organizations. Advertisers can target specific audiences and measure campaign success through Facebook Insights and other analytics tools. While Facebook has transformed communication and businesses, some recommendations to improve include offering more granular privacy controls and verifying contests/promotions.
Managing social media burnout is challenging for brands. Defining precise goals, achieving balance in content production and distribution, and listening to audiences can help prevent fatigue. Automating some posts, linking accounts, and appointing social media teams allows brands to be active without exhaustion.
Social media is not a gadget, it is becoming the most powerful marketing and sales tool and you must leverage it to create value for your business. This study gives you a frame to build and improve your social media strategy, going through case studies and best practices. I would be very happy to read your comments, to answer your questions and, above all, to have your inputs to enhance the interest of this study with a conversational approach. I wish you a good reading, I am looking forward to read you too!
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
Get social engage everyone with exceptional experiencesSabrina Baldoni
The document discusses how to deliver exceptional customer, employee, and partner experiences through social and engagement features on websites and applications. It emphasizes making experiences personalized, accessible, engaging, intuitive and consistent across multiple channels. Features like social networking integration, content targeting, and device-optimized experiences are recommended to engage customers everywhere. Similar features like content and user-generated content management are suggested for empowering businesses. Oracle WebCenter is introduced as a tool for enabling such exceptional experiences.
Digital dealer aaol presentation aaispRalph Paglia
This document summarizes key points from a seminar on maximizing social media and networking to benefit car dealerships. It discusses analyzing existing social platforms to understand customer behaviors and preferences in order to build relationships and drive word-of-mouth referrals. Specific platforms like Facebook, Twitter, and blogs are examined along with tools to track engagement and return on investment from social media strategies. Case studies demonstrate how fan pages and social media presence can increase sales, customer loyalty, and brand attachment. Guidelines are provided for effective social media marketing for car dealerships.
Pr when the public does most of the relating by john bellJohn Bell
The truth is that our definition of “media” has exploded. Our idea of “influencers” has expanded. And effective communications has as much to do with building relationships through conversations and word of mouth as it does with marketing campaigns and message delivery. How do we create effective ommunications programs when peer-to-peer recommendations are the new form of “earned media”?
originally published 2008
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
The document discusses the rise of hacktivism and online activism targeting large corporations. It provides examples of activist campaigns against companies like Shell, Kenneth Cole, and Starbucks. The document urges companies to have response protocols and escalation procedures in place to respond to unexpected online attacks. It offers five tips for corporate readiness, including always-on social listening, anticipating worst case scenarios, developing response protocols, knowing escalation procedures, and being prepared to respond offensively if needed.
Building a Brand (Social Media Marketing)Sameer Mathur
1) The document discusses how leading brands like Gap, Coca-Cola, and McDonald's struggled when they failed to understand their target audiences and strayed from their core brand promises on social media.
2) It provides examples of how Volkswagen India and Snapdeal effectively use social media to engage customers and address issues, highlighting the importance of listening to customers.
3) Virgin Atlantic is cited for its customer-centric social media approach focused on learning from customers, supporting its brand values, and continually improving based on social media insights.
Corporate reputation social age by john bellJohn Bell
There are at least five meta-trends that affect how corporations manage their reputations today. More and more companies are getting smart about these
changes, investing in internal education and bringing in partners who are closer to the social media phenomenon to help them evolve not just their
communications or marketing but, often, some of their core business practices.
The document discusses the evolution of social media marketing from social influence to social CRM. With declining organic reach on Facebook, marketers must shift from a focus on social influence to leveraging the sophisticated targeting, personalization, and measurement tools now available through platforms like Facebook. The key aspects of social CRM discussed are: 1) Building detailed audience segments, 2) Creating engaging content with calls-to-action, 3) Amplifying content through targeted paid distribution, and 4) Managing customer conversations and conversions along their journey. Implementing social CRM requires overcoming organizational silos between social media and CRM teams.
This year at VidCon, there was a lot more discussion about brand/Creator partnerships. Some seminars aimed to educate up-and-coming Creators on how to start working with brands, while others aimed to inform brand audiences about expectations for working with Creators. Topics ranged from “How to get a brand deal” and “How to determine a Creators’ value” to “How brands and Creators can work together,” among others.
Most of the discussions seemed to net out with consistent themes – the basis of which I likened to dating. Here’s how.
This document provides an introductory guide on how to use Facebook for business. It covers setting up personal and business accounts on Facebook, including profiles and pages. It also discusses how to promote pages, set up groups and advertising, and how to measure engagement. The goal is to help businesses connect with customers, create communities, and promote their content and generate leads through their Facebook presence.
The document discusses social media marketing. It provides an introduction to social media and its importance for online business. It then lists some famous social media sites like Twitter, LinkedIn, Facebook, Google+, Instagram, Pinterest and MySpace. It also outlines some laws of social media marketing focusing on listening, quality over quantity, and adding value. Finally, it provides examples of social media marketing strategies and case studies of companies that have used social media successfully.
The document discusses social media strategy basics for executives, explaining that social media is simply a form of communication and should focus on engagement, relationships, and conversations rather than quick tactics or ads. It outlines why social media is important for influencing discussions, building awareness, and improving customer service compared to traditional media. The document also notes some strategic "no's" such as not doing social media half-heartedly, relying too heavily on tactics over strategy, trusting social media "gurus," paying bloggers, and being inauthentic.
Social media's impact on sales and consumer behavior is complex with many myths and facts to consider. While some short-term advertising and promotional effects can be measured, ROI is difficult to measure for most impacts. Additionally, universal social media models do not exist as effects vary significantly based on product, company, industry, and customer characteristics. The degree of a social media strategy's influence on sales remains an active area of research.
Comcast Social Media Conference - Facebook for Business breakoutEric Weaver
SEATTLE, WASHINGTON, USA - August 20, 2009 - Breakout session notes on Facebook for Business for non-profits looking to explore FB as an engagement venue.
Facebook was launched in 2004 by Mark Zuckerberg and initially spread at Harvard University. It later expanded to other colleges and became publicly available in 2006. Facebook now has over 1.86 billion monthly users who share photos, connect with friends and family, and engage with brands and organizations. Advertisers can target specific audiences and measure campaign success through Facebook Insights and other analytics tools. While Facebook has transformed communication and businesses, some recommendations to improve include offering more granular privacy controls and verifying contests/promotions.
Managing social media burnout is challenging for brands. Defining precise goals, achieving balance in content production and distribution, and listening to audiences can help prevent fatigue. Automating some posts, linking accounts, and appointing social media teams allows brands to be active without exhaustion.
Social media is not a gadget, it is becoming the most powerful marketing and sales tool and you must leverage it to create value for your business. This study gives you a frame to build and improve your social media strategy, going through case studies and best practices. I would be very happy to read your comments, to answer your questions and, above all, to have your inputs to enhance the interest of this study with a conversational approach. I wish you a good reading, I am looking forward to read you too!
"A brave, new business world."
It’s difficult to imagine any landscape that’s changed more than business-to-business. The last 5 years has seen almost all the rules re-written, re-worked or simply revoked. Social platforms. Mobile connectivity. Niche business media. Content as a sales source. Targeting business people as people. They're just the tip of a moving landscape. In the pages of 'Engaging a business audience of One,' the OgilvyOne thought-leaders examine each of these game-changers.
Get social engage everyone with exceptional experiencesSabrina Baldoni
The document discusses how to deliver exceptional customer, employee, and partner experiences through social and engagement features on websites and applications. It emphasizes making experiences personalized, accessible, engaging, intuitive and consistent across multiple channels. Features like social networking integration, content targeting, and device-optimized experiences are recommended to engage customers everywhere. Similar features like content and user-generated content management are suggested for empowering businesses. Oracle WebCenter is introduced as a tool for enabling such exceptional experiences.
Este documento resume varias campañas y activaciones digitales recientes. Incluye una campaña de Adidas que proyectó nombres de usuarios en un mapping, una campaña de Adidas para promover zapatos para correr, y una máquina expendedora de té controlada por Twitter. También describe una aplicación móvil de Ford que permite acceso automático a cuentas, anuncios interactivos de Xbox, y una campaña de banca en línea que ofrecía experiencias personalizadas.
ShearList is a new product created by Old. It is a lightweight and easy to use tool for creating and managing to-do lists and tasks. The simple and intuitive interface allows users to focus on getting things done without unnecessary distractions.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
El documento cuenta la historia de vida de Steve Jobs desde su nacimiento y adopción hasta su éxito con Apple y Pixar. Fue adoptado por una pareja que no tenía títulos universitarios. Estudió en la universidad Stanford pero se retiró. Más tarde cofundó Apple en un garaje y llevó la compañía al éxito, pero fue despedido a los 30 años. Esto lo llevó a fundar NEXT e iniciar Pixar, la cual creó la primera película animada por computadora Toy Story. Luego Apple compró NEXT y regresó
Manage Agility through Manage-ability – Introducing Design Time at Run Time ...Lucas Jellema
Agility is the objective. A goal hard to achieve given the fairly long and complex procedures to get changes introduced into running software. This presentation discusses mechanisms in Oracle Fusion Middleware that allow a substantial part of the lookk and feel as well as the behavior of software components to be defined through meta data that can be edited at run time in a WYSIWYG fashion. This mechanism is called Design Time at Run Time and caters for advanced levels of agility - provided organizations organize the appropriate processes around the software.
Social media is not just a new channel or a few extra degrees in the 360° approach to marketing and communications. Social media is a fundamental shift in consumer behavior, and it requires marketers to change how they market, how they are organized and how they measure success. While brands from all across the globe have tested the waters of social media, they have tended to do so in disjointed feints that often end in failure. To achieve real business impact with social media brands and organizations must adopt a comprehensive strategic approach to integrating this new discipline. John Bell shows you how.
The document provides strategies for businesses to effectively use social media:
1) Know your customers and business before engaging in social media. Develop a social media plan.
2) Use social tools like social media to build relationships with customers and internally.
3) Continue learning by reading books and taking classes on social media marketing.
http://www.convergeenterprise.com : Converge Enterprise is a leading Cloud CRM company offering an innovative collaboration network portal connecting Customers, Partners and Employees through social and mobile cloud technology.
Laura Hall presents on the benefits of social media marketing. Some key points:
1) 94% of businesses use social media and close to 60% devote a full work day to social media.
2) 85% of businesses saw increased market exposure using social media and 58% saw sales increases after 3 years.
3) The top 3 social media platforms for businesses are Facebook, Twitter, and Google. Social media allows businesses to engage customers, improve brand awareness, and gain customer insights.
This document discusses social media in public relations. It covers topics like types of social media content, credibility in social media communication, social media tactics, blogging, corporate social responsibility, non-profits, social media successes and failures. Some key points include:
1. There are different types of social media content like curated, co-created, original, consumer generated, and sponsored.
2. Credibility in social media requires trust, shared values, knowledge, reciprocity and coordination between individuals and organizations.
3. Social media tactics for PR include using keywords, strategic relevant news, real-time responses, and native social media marketing.
4. Blogging gives personal and company brands
Esteban Kolsky outlines a five-step plan for businesses to implement a customer-to-business (C2B) model in response to the fundamental shift in how customers communicate and influence businesses through social media. The old "inside-out" model of businesses controlling messaging is being replaced by an "outside-in" model where customers communicate among themselves more quickly than businesses can internally. The five steps are: 1) establish clear social media governance and ownership, 2) cross-pollinate social insights across business functions, 3) create a single source of social data, 4) build a social media P&L, and 5) engage customers to co-create and co-market virally. Implementing C
This document discusses social media in public relations. It covers topics like content strategies, credibility, tactics, blogging, case studies, successes, failures, and lessons learned. Some key points:
1. Public relations seeks to influence influencers who can hire companies for social media services. Content strategies include curated, co-created, and original content.
2. Credibility on social media requires trust, shared values, knowledge, and relationships. Tactics include SEO, relevant real-time responses, and native social media marketing.
3. Case studies show how brands like Old Spice used social media as a PR tool through video responses. Corporate social responsibility is important for customer voice and employee happiness.
The Social Experience - 12 Leading Brands & Visionaries Explore the Elements ...Evgeny Tsarkov
This document is an eBook featuring articles from leading brands on developing successful social media programs. It contains articles from brands like Whole Foods, U.S. Cellular, Caterpillar, and ARAMARK on topics like driving in-store engagement through social offers, building local communities on social platforms, using social media for customer service and sales, creating engaging content, and measuring the impact of social media efforts. The eBook is intended to provide insights and best practices for companies looking to expand their social media strategies and build stronger relationships with customers.
This document discusses social media in public relations. It covers topics like curated, co-created, and original content. It also discusses credibility in social media communication and the importance of trust, shared values, and other factors. Tactics for social media PR include using keywords, relevant news, and native content. The document also discusses public relations blogging, case studies, corporate social responsibility, non-profits, successes and failures of social media use, and lessons learned. It poses discussion questions about how PR is changing with social media, integrating different media forms, and important CSR issues related to social media.
This document discusses social media marketing and provides examples. It begins with introducing the document team members and agenda. The introduction section defines social media marketing and discusses why companies use social media marketing. It also outlines the benefits and types of social media marketing. Later sections discuss social media activities, the impact of social media on marketing, and ways to build brand trust through social media. A case study on Ford's successful "Fiesta Movement" social media campaign is also provided. The document concludes with references.
Financial Services and Social Media, What's Next?Bradley Jobling
The document summarizes a panel discussion hosted by the Columbia Business School Alumni Club of New York on using social media for financial services. Some of the key points made were:
- Financial institutions like Citibank are using social media like LinkedIn to build their brand and recruit, rather than just promote products.
- Companies are struggling with social media ROI and regulating customer-generated content.
- Financial services firms must comply with many regulations when using social media for business.
- Social media will increasingly be used innovatively, like crowdsourcing problems or using social platforms within social platforms.
Social media success strategies June 2010 by CEO Hillary Bresslerhillarybressler
The document discusses social media strategies for business success. It defines social media and provides statistics on the growth and usage of major platforms like Facebook and Twitter. The presentation outlines how companies can use social media for sales, branding, customer service, recruiting, and more. It provides best practices like listening to customers, telling your story, and setting realistic expectations. Challenges discussed include not replacing other marketing, the difficulty of monetization, and dealing with bad reviews. Monitoring tools and the latest platforms like Foursquare and Twitter advertising are also mentioned.
The Summit eBook from the recent Corporate Social Media Summit New York.
The book includes:
** 10 key findings shared across the two days
** 5 insightful thoughts from our expert, senior-level corporate speakers on key social media issues
** 8 top tweets from the Summit – sharing some of the most significant ideas presented by our speakers
** A foreword from Liam Dowd, Marketing Manager at Useful Social Media
Thank you to Avila Country Club for inviting SMITH Advertising and Marni Blythe to address the Avila Professionals Alliance. This presentation includes both theory and practical knowledge on how to incorporate social media into your overall marketing plans.
This document discusses the importance and benefits of social media marketing. Some key points include:
- 94% of businesses with marketing departments use social media and 60% of marketers spend a full work day on social media activities.
- Using social media can increase a company's marketing exposure and sales. It allows businesses to target large audiences and reach customers interested in their brand.
- Popular social media sites that companies should use for marketing include Facebook, Twitter, YouTube, LinkedIn, Pinterest and Instagram due to the millions of users on each platform.
Social media marketing services are becoming increasingly important for businesses. The document discusses how social networks have massive user bases, with Facebook having 665 million daily users and Twitter having 288 million monthly users. It provides statistics showing that spending time on social media can increase exposure and lead to new business. Examples are given of large companies like Ford and Kraft that have successfully used social media marketing. The document concludes by outlining three social media marketing plans for businesses that include setting up and maintaining presences on Facebook, Twitter, blogs, YouTube, Pinterest, Instagram and Vine.
The benefits of a predictive online reputation management process, including a robust response mechanism, pay off in averting or smoothing any brand reputation crises. This whitepaper explains how to set up such a reputation management process.
The document provides an overview of using social media, specifically Facebook, Twitter, and LinkedIn, for recruitment purposes. It discusses how these platforms can be used to find and engage with candidates, providing resources for employers. Facebook allows sharing photos and updates about the company culture. Twitter is best for sharing job postings and interacting with candidates. LinkedIn facilitates researching candidates' experience and building a professional network. The document recommends establishing a presence on these major social media sites to access candidates and enhance employer branding.
Similar to Social media trend report vince carr rev.1 (20)
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
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* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
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#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
2. General Overview
In recent years, it has become apparent to any company that strives to be successful; they must engage
their commerce in social media. With that, there also comes the huge responsibly of managing
feedback in the social arena from a business perspective. What steps does a company need to take to
be an effective player in the social commerce to maintain its sustainability without getting burned?
Here the author will explore the background of social commerce, how to maintain sustainability using
social commerce and what steps a company needs to consider when stepping into this complicated
maze. A few examples of this can be reflected in different manners in which two businessesrecently
handled negative feedback through social media. The first examples is a small business owner of a Bed
& Breakfast in Woodland Park, CO and the second example is relates to the fast food restaurant chain
McDonalds. The article will expound an example with an interviewee, the impact of on the business
landscape, potential future changes to the trend and what is needed to maintain a competitive
advantage in the social media environment.
History of Trend
The history of social media as described by Online Schools can be tracked back over 30 years ago, when
the first email was sent in 1971. In 1978, BBS (Bulletin Board Systems) exchanged data over phone lines
with other users. Also in that same year, the first copies of early browsers were distributed through
USENET, and early online bulletin board. In 1994, one of the webs first social networking sites GEOSITES
is founded. The concept allows for users to create their own websites. The first chance users were able
to personalize their own online experiences occurred in 1995, through a website called THEGLOBE.COM.
On this website the users were able to publish their own content while interacting with others with
similar interest. Instant messaging was popularized by AOL in 1997. In 2002, FRIENDSTER is launched
pioneering the online connection of real-world friend; it had 3 million users in its first 3 months of
operation, followed by MYSPACE in 2003. Facebook is launched in 2004 as way of connecting college
students, with more than half of the Harvard College students signing up in the first month. The most
recent feature added to social media was the introduction of Twitter in 2006. Although social media
may have started slowly in the 1970s, it has certainly seen with most significant changes in the last 10
years. These trends have driven the opportunity for consumers to socialize their experiences with
products and brands in ways that have a direct and immediate impact on a business.
Impacts Occurring Due to this Trend
As the history above reflects, social media has a significant impact on the way consumers communicate
on daily basis. The reach of social commerce impacts any company that does business, both internally
and externally. Along with engaging in social media comes the issue of reputation. Here are some basic
facts about the impact of social media on companies as described by Bonfire Social Media. Before
purchasing goods, 70% of consumers consult a review before purchasing a good or service. Traffic on
the top 10 review sites has grown 158% in the last year. When a purchase was made, 97% of those
consumers did so because they found the reviews to be accurate. Before a purchase is made 51% of
consumers use the internet in as part of their decision making process. The information found on the
3. internet is determined to be 92% more confident than what the consumer could get from a sales clerk
or other source. Online consumers trust the recommendations from people they know by 90%, versus
not knowing those folks. The average consumer mentions specific brands over 90 times a week in
conversations with family, friends and co-workers. Thirty-four percent of consumers have turned to
social media to air their feelings about a company, while 26% express dissatisfaction, 23% will share a
company or products they like. Given these statistics, can see the importance of managing and
monitoring what is being said about a company or a product.
To be a sustainable company in the modern world of social commerce and social media, companies
must have a very strong understanding of how to approach business in these venues. Erik Linask
explains in his article titled “Making Sense of Social Media,” the process companies need to follow to be
prepared for doing business in through social media and social commerce. He explains how a lot of
companies just start a Facebook and/or Twitter page, but do not really do much more than that. Social
media leaves a lot of vulnerability to a company’s brand, product or services offered. To have a social
media presence, he recommends taking three preliminary steps. One, companies need to know what is
being said both positive and negative both internally and externally. The second step is to take this
feedback to determine what the current state of the company’s perception by its consumers. The third
step is to building“awareness” to the conversations that are already taking place. Without taking these
initial preliminary steps, a company cannot truly determine the scope of their opportunities.
The second phase of Linask’s recommendation to be successful in the social media environment is to
take the information derived from the preliminary steps and to create a business strategy around social
media. This strategy will revolve around what is beings said, who is saying it, where it is being said and
how they are saying it. These will become the drivers of a social media strategy for any business. Linask
also stresses the importance of collecting and utilizing data from social media. This data can be the used
for business intelligence moving forward when evaluating an existing strategy and what tweaks need for
continued success.
Case Example #1
The first case example revolves the owner of a small business called Pikes Peak Paradise. The business
has been in operation since January of 2007 in Woodland Park, CO. The owner, Mr. Ron Pijutof this Bed
& Breakfast, has became painfully aware of the importance of having a website for his B&B and well as
creating a Facebook page for his business. He has even taken a few classes on social media and how to
get his business out on the web. Along with the website, Mr. Pijut has also joined numerous website
and internet services such as Google to ensure his business shows up on initial searches for his B&B. At
one site in particular, TripAdvisor.com, his B&B has a Four-Star rating (out of five stars). However that
rating was impacted and brought down to a Two-Star rating due to one negative comment by an
international guest he had last fall. The small business owner was not prepared on how to handle the
negative feedback, and therefore had a difficult time recovering from this negative feedback.
Case Example #2
4. The second case study reflects the recent story put out the Associated Press published on February 12,
2012 by the major US fast food restaurant chain McDonalds, where a poorly designed radio commercial
was aired. The commercial said “eating a Chicken McBite was less risky than petting stray pit bull,
shaving your head, naming your son Sue or giving friends your Facebook password.” The ad was only
aired for a few days in the Kansas City market before the company started getting significant blowback.
A campaign against the ad was quickly circulated on social media sites. A Facebook page was quickly
developed called “Pit Bulls Against McDonald” which quickly received 8,200 “likes” on the page. On the
other hand McDonalds was prepared for such an incident as was able quell the negative impact much
quicker than Mr. Pijut’s negative feedback.
Organization Perception – Overview
In each of the above examples, the process was handled much differently. With regard to Pikes Peak
Paradise, the owner was caught off guard and ill prepared to deal with the negative feedback he
received from one customer. McDonalds has a systematic process in place for addressing these type of
negative publicity. McDonald’s process was used to calm the situation as quickly as possible.
Organizational Perception – Case Example 1
The Bed & Breakfast owner was caught off guard by this negative feedback and spent many hours
talking with the website Tripadvisor.com where the negative comments were listed. Mr. Pijut wrote a
rebuttal to the negative comments, and wrote a letter of apology to the customer offering a few free
nights stay if this customer was to give him a second change. In additional, the owner requested some
of his other customers to please provide honest testimonials of their experience when they stayed at
Pike’s Peak Paradise to increase the positive recommendations and reduce the significance from the one
very negative posting. These approaches did increase his star rating back to a “Four-Star,” however took
a significant amount of time and effort, which took away from dealing with the day-to-day operations of
running a B&B.
Organizational Perception – Case Example 2
McDonalds on the other hand, having a very advanced social media strategy and action plan in place
was able to quickly blunt the severity of the results of running a poorly designed radio ad. As soon as
the negative response occurred on social media sites, the company immediately started posting
apologies to the sites where people were expressing outrage. In addition McDonalds provided a well
publicized toll-free phone number for outraged customers to hear a pre-recorded apology. McDonalds
response was immediate and unambiguous and apologetic. The Animal Rescue League of Iowa is
commented as saying “I am pleased that they pulled the ad after their customers spoke out about it.
Not all companies listen so closely to their customers, so I appreciate what they did and so quickly.”
McDonalds was to reduce this negative image and keep the situation from ballooning out of control.
5. Direct Application to Case #1
As with Case Example #1, a similar instance could occur with the small business owner of his or her own
restaurant. If the owner develops a website for the business, reflecting the location, menu, specials,
however does not prepare for customers who have a bad experience at their venue; this could have
significant impact on the business and the bottom line. A struggling new business, such as a restaurant,
depends heavily on positive reviews and positive press. If the small restaurant does not incorporate
resources to monitor feedback, have a strategy in place to respond effectively and efficiently when and
if negative press occurs, than they may find themselves out of business.
Direct Application to Case #2
With the second case example provide addressing the McDonalds radio ad; this same process plays out
by most major corporations who have a well established strategy when dealing with negative publicity
when dealing with social media. This same strategy can be applied in the services industry such as an
express carrier like Federal Express or UPS. In the case of FedEx, a courier is seen throwing a Dell PC
monitor over a fence, rather than carefully handling the shipment. The video went viral on YouTube and
because FedEx has a structure in place to address these types of negative social media events, the
company was able to put out a statement apologizing for such behavior quickly via social media.
According to an article in The Guardian, more companies are using Facebook, Twitter, YouTube and
blogs to promote their goods. Along with that, more companies are taking a more serious to having
detailed and sustainable operations to monitor and run these social media outlets. From a year ago,
only 120 major companies were involved in social media that number has now jumped to 250 major
companies a year later.
Interviewee Results
In determining the impact of how not to manage social media in a social commerce environment, the
author chose to interview the owner of Pikes Peak Paradise. In this interview, the author spoke to Ron
Pijut, who was able to explain in detail how his lack of preparedness, how it caused him to be flat-footed
and required him to spend an exurbanite amount of time and stress trying to put out the first caused by
one very negative comment. As mentioned, the owner is a paying member of tripadvisor.com, where
perspective and existing customers are able to review or write comments about his B&B. As a member,
Mr. Pijut is able to write detailed responses to any comment, negative or positive. The owner was asked
about increasing his footprint on social media, which would include revising the current webpage;
starting a Twitter account, possibly creating a blog page and allowing the booking process to go online.
Because of the work that was required to rectify the one negative comment, Mr. Pijut is very
apprehensive about increasing his business through social media content. Mr. Pijut does not believe he
has the resources to manage the level of involvement required. The owners does believe increasing the
social media content will increase business, but believes the cost/benefit must be balanced out with
hiring a third-party social media consulting firm.
6. How Business Landscape Impacts Trend
Having a strong grasp on doing business via social media is critical to the success of such a venture. Is it
important for business owners who chose to go the social media route to have a structured plan of
action should they need to react to negative feedback. Just having a Facebook, Twitter, Blog or
membership through various consumer websites is not enough, there must be a plan to react quickly
and assertively when action is required. As consumers turn more and more to social media to express
themselves on products and services, businesses need to be prepared for increased social media
interactions.
Consumer Segments Specifically Impacted
All business that chose to do business via social media or even for those who do not, still can be
impacted by the growing trend of consumers using social media to discuss a product, service or
company. It is the trend of the future and companies must be prepared and accept the importance of
know how this media can impact their business or products. The drive to continue use social media
forward is only going to continue to grow as people become savvier with social media as a medium to
communicate. Additionally, the younger generation is almost well nuanced in the social media/social
commerce, sobusinesses need to accept they need to be one stop ahead.
Potential Future Changes in the Trend
For companies to stay ahead of this social media / social commerce trend, they must focus on the
recommendations of professionals in the marketplace. As Erik Linask discusses in his article, finding out
what customers are saying about a company or product is the first question that must be asked. He
explains the importance of knowing where it’s being said, what’s being and how it’s being said.
Evaluating these initial points is critical to devising a strategy that works for the business both internal
and external to the social media atmosphere. Linask also stresses the importance of having the right
people to monitor the social commerce aspects of the business. Just as it is important to properly train
a salesperson before selling a company’s goods, it is equally important to have experts manage and
monitor the social commerce operation of any business. Having experts on the front line of the social
media curve is critical to future of this trend.
What is Needed to Maintain Competitive Advantage
Along with devising the right strategy, companies also need to prepare for the future of social media /
social commerce. This can be done through data mining the information that is being posted on various
sites concerning the company, its brand and/or services. By evaluating the data that is out there,
companies will be better prepared to adjust current strategies and provide the goods and services
customers are looking for. This way, companies can work on a more proactive business model than a
reactive business model.
7. References
Linask, Erik. Making Sense of Social Media.TechZone 360.30Jan12.
http://www.techzone360.com/topics/techzone/articles/2012/01/30/261062-making-sense-
social-media.htm 12Feb12.
Manning, Sue. McDonald Bitten by Advertisment.Greenbay Press Gazette.12Feb12.
http://www.greenbaypressgazette.com/article/20120212/GPG04/202120600/McDonald-s-
bitten-by-advertisement 12Feb12.
OnLineRepuation Management: Managing Negative Social Media Review. 08Sept11. Bonfire Social
Media. http://bonfiresocialmedia.com/online-reputation-management-managing-negative-
social-media-reviews/ 12Feb12.
Pijut, Ron. Personal communication.12Feb12.
The History of Social Media.Online Schools.http://www.onlineschools.org/blog/history-of-social-
networking/ 12Feb12.
Yeomans, Mathew. The Sustainable Blog – Communicating Sustainability via Social Media has Become
Mainstream. 08Feb12. http://www.guardian.co.uk/sustainable-business/blog 12Feb12.
8. Bio Page:
Ron Pijut is the single owner of Pikes Peak Paradise in Woodland Park, CO. He has been in business
since January 2007. Prior to starting his own business, Mr. Pijut worked and lived in St. Louis, MO when
he worked at various roles within Union Pacific Railroad from 1990 to 2004 as a team leader. Mr. Pijut
graduated from University of Missouri, with bachelor’s degree Business Administration with a focus in
Marketing in 1989. Mr. Pijut is also president of the Bed and Breakfast Innkeepers of Colorado from
2010 through 2012. The business website is called: pikespeakparadise.com or
http://www.facebook.com/pages/Pikes-Peak-Paradise-Bed-and-Breakfast/57969443069