The document provides tips for becoming a good influencer in 10 points: 1. Know basic writing, reading, legal, and digital knowledge. 2. Find a niche area to focus on that interests your followers. 3. Consistently post engaging content on social media platforms. 4. Choose the right social media platform based on your niche and audience.

1. THE ANATOMY
OF A GOOD
INFLUENCER

2. BacaanSebentar adalah platform social, fokus
menyediakan konten internet, workshop dan
kelas di bidang digital marketing. Juga
memberikan konten seputar tekno, film dan buku.
Tujuan BacaanSebentar adalah mengajak anak
muda di Indonesia untuk menggunakan internet
dengan baik, juga dengan memberikan konten
bebas HOAX dan bad news di internet.

3. let’s begin,
shall we?

4. MARKETING HAS CHANGE

5. but have you?

6. in this digital era, many people
transforming themselves into
something really new.

7. they want to be part of
the digital.

8. they want to get the
spotlight

9. WHEN I GROW UP I WANT TO BE:
YOUTUBER
VLOGGER
BLOGGER
VIDEO EDITOR
PROGRAMMER

11. why influencer start to be something
SEXY?

12. FOUR
SHIFTS
IN THE
LANDSCAPE

13. from distributor
to curator to
creator

14. from
recommender to
#lifegoals

15. from sharing
product to
sharing
experience

16. from what
perfect to what
awesome

17. WHAT IS
INFLUENCER?

18. An influencer is an individual who has a following in a particular niche,
which they actively engage with. They have the power to affect purchase
decisions of others because of his/her authority, knowledge, position or
relationship with his/her audience.

19. why influencer marketing matters?

20. OVERCOME
DIGITAL AD NOISE
BUILDING THE
TRUST BETWEEN
BRAND &
CUSTOMERS
AD BLOCK
EVERYWHERE
TARGET AUDIENCE
ACCURATELY

21. INFLUENCER MARKETING IN
INDONESIA

22. Indonesia audience main
platform to follow influencers
It’s not Instagram, but Facebook are
the main platform for Indonesia
audience to follow influencers.

23. In Indonesia, almost all of influencer
are exist on Instagram with 97%.
Followed by blog to be the platform
for influencing people on second
place.
source: getcraft influencer & native ad report 2018
Indonesia influencer main
platform

24. the
opportunity
is wide open

25. that’s why everyone want to be
influencer.

26. but how exactly da wei to be a good
influencer?

27. but how exactly da wei to found a
good influencer?

28. 1Know the
basic

29. what basic?
basic writing & reading knowledge
basic legal and letter knowledge
basic digital knowledge

30. 2Be niche

31. finding the right
niche
If you want to be an influencer, you need
to provide followers with something they
actually care about — something that can
improve their life in some way — and all
done in a creative and accessible way.

33. 3Just keep
posting

34. Consistent is the
key~
Whether you have found your niche or are
still in the process of discovering it,
haven’t get client or else, the one thing you
need to constantly do to improve the
quality of your content is to “Keep posting”

35. Posting regularly and engaging often with people on social
networks will lead you to getting the best out of your chosen
social platform(s).“
“

37. 4Which
platform?

38. Choose your
platform
Try to learn something about every social
network and everything about one social
network. Social networks are like buses;
there’s always another coming around.

39. 5Expertise

40. Know yourself
Just because someone has already travel
to Rajaampat and blog about it, they’re
travel blogger. And just because someone
can eat every food in the world, they’re
suddenly food blogger.

41. 6Be good

42. Being good brings
you everywhere
know yourself
polite & helpful
leave that “celebrity” style. You’re
not.

43. 7Passion

44. Let put more
effort.
A good influencer is a passionate
influencer, someone who truly cares about
their vertical. Passion equates to a hunger
to learn more. They want to know
everything that’s happened, happening,
and will happen. They stay up to date with
the latest trends, and know when trends
are going to fizzle out. A passionate
influencer can talk endlessly about all
aspects of their vertical, and they can do it
with confidence.

45. 8Do Analyze

46. Understanding
numbers
What content is working? Who is your
audience? Look at the analytics. Most
platforms will give you the data but if they
don’t, just look at what posts are getting
the most likes and comments.

48. 9Collabs~

49. Understanding
numbers
The quickest and easiest way to grow your
audience is by working with a bigger
influencer than you. Remember, there’s
more in it for you than the bigger
influencer, so you’ve got to help them out
to make it worth their while.

50. 10Be You!

51. Be yourself is all
of you can do~~
You didn’t have to buy that new expensive
camera just to create a vlog, you didn’t
have to trying lo gue while you’re not. Just
be you. People that following you want you
to be you. What makes brand interested is
you being you.

53. wait, why it seems so hard?

54. CAUSE BEING AN
INFLUENCER = BUILDING
YOUR BRAND. YOU
INFLUENCE PEOPLE.
YOU’RE THE BRAND.

55. thank you!