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1. BY-Abhishek Bajpai
{YTS Marketing
Internship}
Impact of Social Media on
Consumer Purchasing Behavior

2. CONTENTSOVERVIEW
 What is social media ?
 List of social networking sites.
 Importance of social media.
 Positive effects of social Media.
 Negative effects of social media.
 To use social media, what we will
do?

3. Introduction
 Social media is an online platform
where we can share ideas, thoughts,
information, picture and videos
among the communities.
 "Social"-Refers to "Relating to
society“
 "Media"-Refers to "Make connection
with other
 "Social media"-"Media use for social
interaction"

4. List of socialnetworking sites.
➤FACEBOOK
►WHATSAPP
➤SNAPCHAT
►INSTAGRAM
►TWITTER
►GOOGLE
►YOUTUBE
►TELEGRAM
►LINKEDIN

5.  To stay connected with friends and
family
 To stay updated with current news
and events.
 To find entertaining content
 To build brand awareness and
differentiation.
 To boast about achievement.
 To generate lead.
 To reach the masses inexpensively.
 To create content as a marketing tool
IMPORTANCEof social media

6.  Communication made easy.
 Lot of entertainment.
 Help in seeking new job offers.
 Develop communication skills and
improve knowledge.
 Online (Education, Shopping,
Booking and Money transaction,
etc).
Positive effectsof social Media

7.  Addiction.
 Health issues.
 Diverting the goals.
 Increase in cyber crime.
 Lack of sleep.
 Reducing learning capability
Negative effectsof social media

8. To use social media,what we willdo?
 Discover new ideas and
trends.
 Continue education through
online class.
 Make good friends and
learn something new.
 Share student work.
 Connect with experts.

9. Thanks You !