Case study intex 21_11_2013
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Innovations in Distribution in India
This document discusses innovations in distribution strategies. It begins by introducing disruptive innovations in distribution like digitalization of retailing and the Internet of Things. It then examines best practices in distribution across industries like FMCG, tourism, and banking. Next, it analyzes innovative distribution strategies of companies like Asian Paints, Hindustan Unilever Limited, and Tesco South Korea. Finally, it discusses different metrics to evaluate distribution performance related to service, inventory, and speed.
Ericsson vs intex an overview of software patenting
This document discusses software patenting and provides examples of software patents granted and refused in India. It begins with an introduction to software patents and reasons for protecting software with patents. It provides an overview of the Indian Patents Act and guidelines on patenting computer-related inventions in India. Examples of both granted and refused software patent claims by the Indian Patent Office are presented. The document also provides background on a patent dispute between Ericsson and Intex Technologies regarding alleged infringement of Ericsson's standard-essential patents.
CO BRANDING OF MICROMAX AND MTV
This document discusses co-branding, including its types, benefits, limitations, and factors for selecting co-branding partners. It provides the example of Micromax partnering with MTV. Co-branding combines two or more brands and can be composite (joint ventures or multiple sponsors) or ingredient (one brand is a component of the other). Benefits include increased sales, risk sharing, and wider marketing scope. Limitations include misaligned visions or adverse impacts on brands. Partner selection requires synergy, balanced brand power, and complementary networks. Micromax and MTV benefited as their youth-focused brands increased each other's audiences.
Marketingmanagement o samsung and micromax by nehal gaonkar-phpapp01
The document compares the strategic branding and marketing of Samsung and Micromax in the Indian mobile handset market. It finds that while Samsung remains the overall market leader, Micromax has surpassed it in the smartphone segment of the market due to its strategy of providing affordable smartphones with multiple functions. Both companies employ umbrella branding and celebrity endorsements. However, Micromax has gained ground through its penetration pricing strategy and presence in more retail outlets across India that has helped it achieve a competitive edge, especially in the price-sensitive market.
Micromax STRATEGY
Micromax is an Indian electronics company that began as a software company in 1999. It entered the mobile handset business in 2008 and became the largest Indian mobile company by 2010. Micromax has over 1900 employees across India and internationally. While it currently dominates the rural mobile market, Micromax's strategy is to improve visibility and brand awareness in urban markets through innovative products at affordable prices and expansion into related product categories like tablets and LED TVs.
Micromax pr plan
Micromax is launching the Canvas 2 HD smartphone and requires a PR communications plan to support this. The plan includes traditional and social media strategies to position Micromax as the preferred brand for youth and establish high brand recall. The objectives are to showcase Canvas 2 HD and Micromax's commitment to affordable innovation. The plan includes campaigns centered around Holi, an art competition, flash mobs, and blogger events, targeting youth in Delhi. The estimated budget is Rs. 74.5 lakhs over 6 months.
Micromax a comple studey on operations and supply chain
This document discusses Micromax, an Indian mobile phone manufacturer known for its cost-effective strategies. It produces data cards, tablets, and LED products. Micromax uses responsive and cost-effective strategies like dealer management, distribution approach, and pricing to penetrate the urban market. It adopts a cost-effective approach in base model phones, Android phones, and tablets. The document recommends improving Micromax's supply chain and discusses its SWOT analysis, past campaigns, online presence, and current strategy.
Micromax Business Model and Strategy
A Presentation of the Business Model,Corporate Level,Business Level and Functional Level Strategies of the Indian Mobile Giant-Micromax
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Innovations in Distribution in India
This document discusses innovations in distribution strategies. It begins by introducing disruptive innovations in distribution like digitalization of retailing and the Internet of Things. It then examines best practices in distribution across industries like FMCG, tourism, and banking. Next, it analyzes innovative distribution strategies of companies like Asian Paints, Hindustan Unilever Limited, and Tesco South Korea. Finally, it discusses different metrics to evaluate distribution performance related to service, inventory, and speed.
Ericsson vs intex an overview of software patenting
This document discusses software patenting and provides examples of software patents granted and refused in India. It begins with an introduction to software patents and reasons for protecting software with patents. It provides an overview of the Indian Patents Act and guidelines on patenting computer-related inventions in India. Examples of both granted and refused software patent claims by the Indian Patent Office are presented. The document also provides background on a patent dispute between Ericsson and Intex Technologies regarding alleged infringement of Ericsson's standard-essential patents.
CO BRANDING OF MICROMAX AND MTV
This document discusses co-branding, including its types, benefits, limitations, and factors for selecting co-branding partners. It provides the example of Micromax partnering with MTV. Co-branding combines two or more brands and can be composite (joint ventures or multiple sponsors) or ingredient (one brand is a component of the other). Benefits include increased sales, risk sharing, and wider marketing scope. Limitations include misaligned visions or adverse impacts on brands. Partner selection requires synergy, balanced brand power, and complementary networks. Micromax and MTV benefited as their youth-focused brands increased each other's audiences.
Marketingmanagement o samsung and micromax by nehal gaonkar-phpapp01
The document compares the strategic branding and marketing of Samsung and Micromax in the Indian mobile handset market. It finds that while Samsung remains the overall market leader, Micromax has surpassed it in the smartphone segment of the market due to its strategy of providing affordable smartphones with multiple functions. Both companies employ umbrella branding and celebrity endorsements. However, Micromax has gained ground through its penetration pricing strategy and presence in more retail outlets across India that has helped it achieve a competitive edge, especially in the price-sensitive market.
Micromax STRATEGY
Micromax is an Indian electronics company that began as a software company in 1999. It entered the mobile handset business in 2008 and became the largest Indian mobile company by 2010. Micromax has over 1900 employees across India and internationally. While it currently dominates the rural mobile market, Micromax's strategy is to improve visibility and brand awareness in urban markets through innovative products at affordable prices and expansion into related product categories like tablets and LED TVs.
Micromax pr plan
Micromax is launching the Canvas 2 HD smartphone and requires a PR communications plan to support this. The plan includes traditional and social media strategies to position Micromax as the preferred brand for youth and establish high brand recall. The objectives are to showcase Canvas 2 HD and Micromax's commitment to affordable innovation. The plan includes campaigns centered around Holi, an art competition, flash mobs, and blogger events, targeting youth in Delhi. The estimated budget is Rs. 74.5 lakhs over 6 months.
Micromax a comple studey on operations and supply chain
This document discusses Micromax, an Indian mobile phone manufacturer known for its cost-effective strategies. It produces data cards, tablets, and LED products. Micromax uses responsive and cost-effective strategies like dealer management, distribution approach, and pricing to penetrate the urban market. It adopts a cost-effective approach in base model phones, Android phones, and tablets. The document recommends improving Micromax's supply chain and discusses its SWOT analysis, past campaigns, online presence, and current strategy.
Micromax Business Model and Strategy
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Samsung V/s Micromax
Samsung is a large South Korean electronics company that is the world's largest manufacturer of mobile phones. Micromax is an Indian electronics company that started as an IT software firm and later entered the mobile handset business, becoming one of the top mobile phone brands in India. According to the document, Samsung had a 28% market share of mobile phone sales in India in 2013, compared to Micromax's 23% market share. The document provides overviews of Samsung and Micromax's products, pricing, placement, and promotion strategies in the Indian mobile phone market.
Distribution Channel of The Times of India
The document summarizes the distribution channel of The Times of India newspaper. It describes the key members of the distribution channel including the printing press, depots, agents, vendors, beat boys, and newspaper stands. It outlines the roles and relationships between these members. It also discusses some issues identified such as timely delivery, payment and claim delays, return policies, and manual packaging systems. Recommendations are provided to address these issues, such as benchmarking competition on delivery and return policies, introducing a formal credit system, and automating packaging.
Hul
Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company. It has a strong brand portfolio and distribution networks across India. HUL faces competition from other companies in its various product categories like soaps, hair care, oral care, and laundry care. However, through strategic initiatives like Project Shakti and investments in rural markets, HUL maintains market leadership in India.
Micromax case study - operations management
Micromax became inspired to create their first mobile phone product after seeing a PCO owner power his business using a truck battery that he had to transport long distances to charge. Micromax designed a phone with a battery that could last 30 days on a single charge and provide 17 hours of talk time. This phone, the X1i, sold for Rs. 2,249 and was very popular in rural India, launching Micromax's success in the mobile handset business. Within 30 months, Micromax had captured about 10% market share in India, becoming the second largest brand behind Samsung. The company aims to differentiate its products by focusing on features important to price-conscious, rural users like long battery life or
Marketing plan micromax
Micromax is proposing a marketing plan to expand its presence in India and internationally. Currently Micromax dominates the rural Indian market but faces competition from established brands like Nokia, Samsung, and Apple. The plan aims to position Micromax as customers' preferred brand and target the potential urban and youth markets. It proposes strategies for products, pricing, promotion, placement, distribution, and customer acquisition to help Micromax achieve its objectives.
Micromax
Micromax is an Indian smartphone manufacturer that has grown rapidly since 2008 to become the third largest manufacturer in India. It aims to expand its presence within India and internationally. As part of its expansion plan, Micromax is launching an IPO to raise funds. Currently, Micromax dominates the rural Indian market and wants to increase its market share in urban areas. It faces competition from established brands like Nokia and Samsung. Micromax performs SWOT and competitive analysis to identify opportunities like expanding in urban and international markets, and threats like increasing competition.
Asian paints marketing
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Dabur India Ltd - A Case Study
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Marketing strategy & Product Strategy for DABUR
Dabur India Ltd is one of India's leading FMCG companies with revenues of over US$750 million. It operates in key consumer product categories like hair care, oral care, health care, skin care, home care, and foods. Dabur has a wide distribution network of over 2.8 million retail outlets in both urban and rural markets. It also has a presence in over 60 countries globally. The document provides an overview of Dabur's business, products, competitors, pricing, distribution, and promotional strategies.
Case Study On Aditya Birla Group
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Sales and distribution management at coca cola
The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
p&g marketing strategies
This document provides a strategic report on Procter & Gamble (P&G). It discusses P&G's overview as a Fortune 500 company with $82.6 billion in sales in 2011. It then analyzes P&G's strengths, weaknesses, opportunities, and threats through a SWOT analysis. The report also examines P&G's product differentiation, distribution strategy of intensive distribution through multiple channels, promotion strategy of heavy advertising, and pricing strategies of optional features and competitive pricing.
Audience marketing
Audience Marketing is a natural progression in the arena of Performance Marketing that allows marketers to reach out to consumers using the power of Big Data & Analytics. Audience Marketing involves classification of consumers into smaller sub segments based on not just one digital aspect of their life but through a combination of multiple digital activities they engage in (web, mobile, social, commerce, multimedia, etc)
Influencer Marketing
Digital Quotient, from the house of Hindustan Times Media Group, is a team of over 130 professionals experienced in the mobile solutions space and the recently acquired premier social media agency, Webitude.
A study of effectiveness of mobile ads & smarphone consumer attitude towards it
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DQ mobile application deck 11th dec'13
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DQ website creds 22nd Nov 2013
This document discusses Digital Quotient's mobile-first digital marketing solutions in India. It notes that mobile internet usage is higher than desktop usage and will continue growing as smartphone penetration increases. It also discusses the growth of social media platforms like Facebook and LinkedIn and online video through YouTube. Digital Quotient's strategy focuses on mobile-first thinking, social media through their acquisition of Webitude, and video/multimedia capabilities. They emphasize creativity, technology, and analytics. Their clients include FMCG companies, retailers, auto companies, and more. Digital Quotient has won awards for their mobile and social media integrated campaigns. They offer responsive web design, microsites, and full agency services including apps and analytics.
HTMSL - sms solutions
This document summarizes the strengths and services of a short code platform, including its ability to receive high traffic volumes, support for various features like static responses and URL forwarding, and 24/7 operations and support. It also lists some case studies of marketing campaigns, enterprise solutions for clients, voting campaigns, and brands that have used the platform.
HT - Augumented Reality
Augmented Reality (AR) blends virtual information onto physical reality, giving an enhanced experience to the viewer. AR is being used globally in various applications such as entertainment, exhibitions, real estate, and more. Possible features of AR include video/audio, images/slideshows with audio, animated frames with social integration, 3D modeling, and creative content with social integration.
HTMSL - Ivr solutions
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Ht media digital quotient intro
Digital Quotient provides mobile-first digital marketing solutions in India. They focus on going mobile, getting social, and disseminating video and multimedia content. Their solutions include rich mobile apps, social media management, SMS/IVR services, and responsive web design. Some examples of their work include developing a mobile app for PVR Cinemas that contributes significantly to ticket booking revenue, an augmented reality app for a newspaper that saw over 200% higher usage than expected, and an SMS/IVR system for Monsanto that allows them to communicate with over 3 million customers per month. Digital Quotient's strategic pillars include creativity in solutions, scalable technology, and analytics-driven optimization and reporting.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
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How to use AI to optimize your content
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How to get AI to mention your content and your brandMore Related Content
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Samsung V/s Micromax
Samsung is a large South Korean electronics company that is the world's largest manufacturer of mobile phones. Micromax is an Indian electronics company that started as an IT software firm and later entered the mobile handset business, becoming one of the top mobile phone brands in India. According to the document, Samsung had a 28% market share of mobile phone sales in India in 2013, compared to Micromax's 23% market share. The document provides overviews of Samsung and Micromax's products, pricing, placement, and promotion strategies in the Indian mobile phone market.
Distribution Channel of The Times of India
The document summarizes the distribution channel of The Times of India newspaper. It describes the key members of the distribution channel including the printing press, depots, agents, vendors, beat boys, and newspaper stands. It outlines the roles and relationships between these members. It also discusses some issues identified such as timely delivery, payment and claim delays, return policies, and manual packaging systems. Recommendations are provided to address these issues, such as benchmarking competition on delivery and return policies, introducing a formal credit system, and automating packaging.
Hul
Hindustan Unilever Limited (HUL) is India's largest fast-moving consumer goods company. It has a strong brand portfolio and distribution networks across India. HUL faces competition from other companies in its various product categories like soaps, hair care, oral care, and laundry care. However, through strategic initiatives like Project Shakti and investments in rural markets, HUL maintains market leadership in India.
Micromax case study - operations management
Micromax became inspired to create their first mobile phone product after seeing a PCO owner power his business using a truck battery that he had to transport long distances to charge. Micromax designed a phone with a battery that could last 30 days on a single charge and provide 17 hours of talk time. This phone, the X1i, sold for Rs. 2,249 and was very popular in rural India, launching Micromax's success in the mobile handset business. Within 30 months, Micromax had captured about 10% market share in India, becoming the second largest brand behind Samsung. The company aims to differentiate its products by focusing on features important to price-conscious, rural users like long battery life or
Marketing plan micromax
Micromax is proposing a marketing plan to expand its presence in India and internationally. Currently Micromax dominates the rural Indian market but faces competition from established brands like Nokia, Samsung, and Apple. The plan aims to position Micromax as customers' preferred brand and target the potential urban and youth markets. It proposes strategies for products, pricing, promotion, placement, distribution, and customer acquisition to help Micromax achieve its objectives.
Micromax
Micromax is an Indian smartphone manufacturer that has grown rapidly since 2008 to become the third largest manufacturer in India. It aims to expand its presence within India and internationally. As part of its expansion plan, Micromax is launching an IPO to raise funds. Currently, Micromax dominates the rural Indian market and wants to increase its market share in urban areas. It faces competition from established brands like Nokia and Samsung. Micromax performs SWOT and competitive analysis to identify opportunities like expanding in urban and international markets, and threats like increasing competition.
Asian paints marketing
The document provides an overview of the paint industry in India and Asian Paints company. It discusses that the Indian paint industry is estimated at Rs. 135 billion with 35% coming from the unorganized sector. Asian Paints is India's largest and Asia's third largest paint company with a turnover of Rs. 54.63 billion. The summary provides details about Asian Paints' growth, subsidiaries, vision, and market leadership position in the Indian paint industry.
Dabur India Ltd - A Case Study
Dabur India Limited is a 120-year old Indian FMCG company with a turnover of over Rs. 2,233 crores. It operates through three subsidiaries across healthcare, personal care, home care, and foods segments. The company is family owned but professionally managed. It maintains a strong brand equity through strategic interventions to adapt to business environments over the years.
Marketing strategy & Product Strategy for DABUR
Dabur India Ltd is one of India's leading FMCG companies with revenues of over US$750 million. It operates in key consumer product categories like hair care, oral care, health care, skin care, home care, and foods. Dabur has a wide distribution network of over 2.8 million retail outlets in both urban and rural markets. It also has a presence in over 60 countries globally. The document provides an overview of Dabur's business, products, competitors, pricing, distribution, and promotional strategies.
Case Study On Aditya Birla Group
The document provides details about the Aditya Birla Group, an Indian conglomerate founded in 1857. It discusses the leadership transition from A.V. Birla to his son Kumar Mangalam Birla in 1995. To prove critics wrong who said he lacked his father's business expertise, K.M. Birla implemented several changes including introducing a retirement policy, corporate logo, recruitment process changes, and moving to a performance-based hierarchy and reporting system. However, analysts felt the company's growth was slower than peers as Birla focused more on profitability than investment.
Sales and distribution management at coca cola
The document outlines the sales and distribution management process of Coca-Cola India. It discusses Coca-Cola's company overview, product specifications, business model, market segmentation, sales organization structure, sales force motivation, forecasting, distribution model, performance comparisons to Pepsi, logistics, performance management, promotional schemes, margins, financials, and recommendations. Key aspects covered include Coca-Cola's franchised bottling system, sales force training programs, incentive structures, forecasting approach, direct and indirect distribution networks, RED performance management tool, and distributor margins.
p&g marketing strategies
This document provides a strategic report on Procter & Gamble (P&G). It discusses P&G's overview as a Fortune 500 company with $82.6 billion in sales in 2011. It then analyzes P&G's strengths, weaknesses, opportunities, and threats through a SWOT analysis. The report also examines P&G's product differentiation, distribution strategy of intensive distribution through multiple channels, promotion strategy of heavy advertising, and pricing strategies of optional features and competitive pricing.
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Audience marketing
Audience Marketing is a natural progression in the arena of Performance Marketing that allows marketers to reach out to consumers using the power of Big Data & Analytics. Audience Marketing involves classification of consumers into smaller sub segments based on not just one digital aspect of their life but through a combination of multiple digital activities they engage in (web, mobile, social, commerce, multimedia, etc)
Influencer Marketing
Digital Quotient, from the house of Hindustan Times Media Group, is a team of over 130 professionals experienced in the mobile solutions space and the recently acquired premier social media agency, Webitude.
A study of effectiveness of mobile ads & smarphone consumer attitude towards it
In this report author attempt to discuss in detail the direction in which Mobile Advertising is heading in India and try to establish consumer attitude towards acceptance of Mobile advertising. Further we try to establish how effective this medium really is vis a vis consumer mind space.
DQ mobile application deck 11th dec'13
Digital Quotient provides mobile-first digital marketing and mobile application solutions. They focus on mobile, social media, and video capabilities. Their clients include FMCG, travel, food, consumer durables, retail, technology, auto, beauty, and telecom companies. DQ has won awards for their integrated marketing campaigns and mobile applications. They provide solutions across platforms to drive brand engagement through rich user experiences and targeted reach. Case studies highlight their work developing mobile apps for companies like PVR Cinemas, Max Bupa, Shine.com, Hindustan Times, and Reebok. DQ also discusses their guiding principles and strategic pillars of creativity, technology, and analytics.
DQ website creds 22nd Nov 2013
This document discusses Digital Quotient's mobile-first digital marketing solutions in India. It notes that mobile internet usage is higher than desktop usage and will continue growing as smartphone penetration increases. It also discusses the growth of social media platforms like Facebook and LinkedIn and online video through YouTube. Digital Quotient's strategy focuses on mobile-first thinking, social media through their acquisition of Webitude, and video/multimedia capabilities. They emphasize creativity, technology, and analytics. Their clients include FMCG companies, retailers, auto companies, and more. Digital Quotient has won awards for their mobile and social media integrated campaigns. They offer responsive web design, microsites, and full agency services including apps and analytics.
HTMSL - sms solutions
This document summarizes the strengths and services of a short code platform, including its ability to receive high traffic volumes, support for various features like static responses and URL forwarding, and 24/7 operations and support. It also lists some case studies of marketing campaigns, enterprise solutions for clients, voting campaigns, and brands that have used the platform.
HT - Augumented Reality
Augmented Reality (AR) blends virtual information onto physical reality, giving an enhanced experience to the viewer. AR is being used globally in various applications such as entertainment, exhibitions, real estate, and more. Possible features of AR include video/audio, images/slideshows with audio, animated frames with social integration, 3D modeling, and creative content with social integration.
HTMSL - Ivr solutions
This document summarizes the IVR platform capabilities of HTMSL, including multilingual IVR flows, customization, integration with SMS and web, large campaign management, in-house setup with 120 phone lines, missed call solutions over landlines and long codes, multi-level inbound and outbound IVR flows, 24/7 support, professional audio recording, call conferencing, case studies of marketing campaigns, and enterprise IVR services managing over 3 million calls per month for customers of Wikipedia on Mobile and SpiceJet. Contact details are provided at the end.
Ht media digital quotient intro
Digital Quotient provides mobile-first digital marketing solutions in India. They focus on going mobile, getting social, and disseminating video and multimedia content. Their solutions include rich mobile apps, social media management, SMS/IVR services, and responsive web design. Some examples of their work include developing a mobile app for PVR Cinemas that contributes significantly to ticket booking revenue, an augmented reality app for a newspaper that saw over 200% higher usage than expected, and an SMS/IVR system for Monsanto that allows them to communicate with over 3 million customers per month. Digital Quotient's strategic pillars include creativity in solutions, scalable technology, and analytics-driven optimization and reporting.
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandBasic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
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Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
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Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
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Case study intex 21_11_2013
- 2. Digital Advertising – Intex Mobile • Objective : – Launching of New TVC – Launching of new phone AQUA i7 • Solution : – Identified our TG online – Tapped the high affinity genres for maximizing reach & performance – A right mix of Innovations, Video ads & Banner ads for disseminating both video content & phone launch communication
- 3. Strategy Implemented Objective Genre Used Media Used Creating Impact Reach Site Roadblock on MSN Launching & Disseminating TVC Video platforms targeted to youth Video Pre-rolls & banners on YouTube & largest video network next to YouTube i.e. Firefly Creating Performance Banner Ads E-Comm sites , Google ads & Remarketing Creating Virality Increasing fans & promoting content Facebook Like Ads & Page Post Ads
- 4. Multiple creative combination used Video Innovations Video Engagement Ads Pre-rolls Banner Ads Roadblock Performance
- 5. Results • • • • • • • • • 4.2 Million eyeballs reached 1.5-2 Million unique eyeballs 1 Lakh+ views generated on YouTube 3 Lakh people engaged 60-70 K fans added on Facebook High engagement on Facebook contest (cricket matches ticket giveaways) 60-65% visits of total clicks on website 90% of the visits were New Visits Bounce rate from our campaign was 70% better than the overall site average
- 6. THANKS