1. Matara Mayor’s Challenge
 Matara Mayor summons a meeting of the
Marketing Graduates employed by the city
businessmen.
 He says that he has seen lot of innovative ideas
are made by practicing marketers when products
are sold to the general public.
 As such he wants them to find a workable solution
to a long standing problem the city is having.
 He makes the following presentation about the
poster problem he has in the city to apprise you
the magnitude of the problem and the importance
of a novel solution.

2. Finding a solution to a public
menace- posters
Posters have been a media of
advertising since the paper was
invented. It has been used to promote
products and services, ideas, rumours,
dangers, people and for various other
things and even to topple governments
and to create revolutions.

3. Advantages of posters
 Getting attraction of public instantly
 Very big cost advantage – no
payment for the carrier.
 No censorship to posters
 Easy to produce – Screen printing
 Innovative
 flexible mode of communication


4. Uncontrolled nature of poster pasting
 Most of the posters are pasted on
public or private properties not
meant for pasting posters (promote
politicians, political rallies and political ideas, tuition
classes, musical shows, stage dramas, products and
services, death notices all appear on such places)

8.  They are pasted even on public
warning notices, traffic notices, road
signs and even on road name
boards..

11. Unpleasant to sight and destroys the
beauty of towns
 Certain posters are new, others are
old and blackened, other are being
obliterated by used engine oil etc.
They paint a very ugly picture of the
road sides
 The public as well as private sector
spend lot of money in maintaining
their buildings, parapet walls,
warning boards, traffic and road
signs.

13. Commercial organisations and poster
advertising
 Many commercial organizations use
posters as a means of advertising
 But most of them do not know the
life time of a poster.
 Another poster will be over pasted
on it.
 Generally a posters life time is less
than 3 days.

14. Problems with poster pasting
 poster pasting has become one of the main
environmental problems
 with little attention or no attention is made to
find a proper workable solution.
 Posters are waste of money and threat to the
peace.
 one needs to paste many posters to achieve his
or her objective of advertising his product or
service
 Almost all the posters are made out of foreign
material.
 Removing posters has become expensive.
 Poster Buster machine cost millions

15. Problems with posters…..
 Many of the violent incidents related to
elections have some connection with
pasting, removing or obliterating posters
 Property owners also at times oppose for
pasting posters on their walls. There
again breach of the peace could happen.

16. Find an answer
 Mayor of Matara says that, he needs
to find an answer to this problem.
 It should be a win win method for
all the stake holders
 Poster pasters are my people who
worked for me and pasted my own
election campaign posters


17.  Advertisers who use poster as a medium
are the businessmen funded my election
campaign
 Private property owners where posters are
pasted on their walls are also the people
who voted me.
 Municipal Council I head has to be
remunerated if not I will not be able to
execute many other important activities.
 Then, the public and environment