This billboard advertisement is aimed at two primary audiences: families with children and young couples. For families, it uses an image of children at the beach, suggesting it caters to families. Its target demographic is middle-class people able to afford family vacations. For couples, it depicts an exotic beach location appealing to those with free time. The billboard's large image and use of bright, warm colors depicting relaxation are designed to attract attention and create a desire to visit the advertised destination.

1. The propose of the billboard is to advertise a product or
service catching a people's attention while driving, by
the use large scale advertisement usually located on the
freeways and a side of buildings.
Convention of a billboard at similar to advertisements.
These being a logo and slogan to help the audience
recognize the company or brand. Images representing
the product or service that the billboard is prompting,
Short title to give the audience all the information needed. Placement side of buildings and next
to freeways to attract drivers.
The primary audience for this example would be families with children reason being due to the
type of image the billboard uses of children playing at the breach showing that they cater to
families. Social economics would be D-C people who are steadily employed to be able to afford
what the advertisement is promoting for a whole family. Geo demographicswould be aimed at
people wholivesuburb area in townor cities asthey are much more likely come acrossa billboard
such asthis and of course people wholivein the suburb areoften people who are retired or have large
families,going backto the demographic.
The secondary audience would be young couples who would be interested in what the billboard
is promoting as again what the image advertises, this being a extoric breach location that this
specific audience would enjoy the most. Social economics would be E-D as to have enough
time to spend. Geo demographics wouldbe aimed atpeople wholive smalltowns or villagethat
doesn’t have much tooffer. Thiswillmake whatthe billboardis promoting much more appealing asit
mayoffer something new entirelyor break awayfrom the mundane dayto day life thatthis type of
audiencemay find themselves in.
This example attracts its desired audiences through the use of aspects such as image. The
large scale image of a sandy beach not only help promote the destination it's advertising but
also gain the audience's attention. Its does this simply being the first thing to be noticed from the
billboard and being very difficult to miss. The image itself creates desire to want to go visit,
within the audience. This is done through the use of bright, warm colours, inviting and relaxing
experience that the audience would crave for.
The example represents a groupof people thatprefer to take life slow.This isshown throughthe
same use of colour.Previouslymentioned the colors,such as orangewhichhas connotationsof
warmthand relaxation.Conveying theview/valuesofthe groupit ismost likely add towards.