Avea ran a mobile advertising campaign from August 9-24, 2012 using Mobilike's rich media banners to target fun, young users. The campaign provided interactive content through banners that allowed users to cut wires by swiping. This level of interactivity increased click-through rates to over 3.90%. The campaign performed best in sports publisher channels due to their fun gaming content and large audience. The campaign reached its objectives by creating engaging content tailored to each publisher's themes.

1. Avea and mobilike
Avea- S.E.Ç Tarifesi Campaign from 09/08 to 24/08/2012

2. Client Objectives and Goals
Client Briefing Advertiser
 To take attention with unique creatives Avea is the sole GSM
1800 mobile operator
 To create an integration with the users of Turkey, was founded
in 2004 and has
 To create different contents according to reached a nationwide
themes of the publishers customer base of 13.4
million as of the end of
 To reach fun, young and innovation seeking 2012.
users Homescreen
of the app
Mobilike Solution
 To increase the integration use mobilike’s
mobile Rich Media banners.
 Using gaming content to reach target users
Cases – Thats how its done 2

3. Campaign Highlights
Campaign Highlights
 Rich media takes the users’ attention immediately
when it appears in full page.
 It provides an integration with the users by cutting
a
wires of the poppet.
 Users can cut the wire by swiping the finger on
e
Homescreen
them. of the app
v
What were the Results? Homescreen
Homescreen
A
of the app
of the app
 Thanks to the device targeting, CTR of the
campaigns was more than 3.90%.
Cases – Thats how its done 3

4. Campaign Effectiveness Analysis
Campaign Highlights
 Contents of the campaign were fully fitted with the publishers. They were different for
every publisher according to themes of them.
a
Campaign CTR´s during the campaign
CTR 3.90%
e
CTR 3.90%
234,332 imp
237,872 imp
v
A
CTR 1.92%
20,122 imp
10/08/2012 17/08/2012 24/08/2012
Page Impressions within Mobilike network (in million)
Cases – Thats how its done 4

5. Channel Performance Analysis
 The campaign was held in 3
CTR per Booked Channel
category channels; News, Sports
and Forum.
a
 Best practice was in sports
Forum 4.14%
channels because of fun gaming
e
content of rich media and high
monthly traffic of the publishers.
Sports 5.06%
v
A
News 3.04%
Source: Mobilike network
Cases – Thats how its done 5

6. Campaign Figures at a Glance
OS share of the campaign  The campaign was held in iPhone apps, and in
mobile sites which were iPhone targeted.
a
e
v
A
iPhone
100%
Source: mobilike network
Cases – Thats how its done 6