Mont Vert: Vesta
A Seagull Casestudy
Mont Vert is coming up with a large scale residential project called Mont Vert
Vesta. This project is nestled in the ferti...
To make people realize that just like Aundh, Baner & Hinjewadi witnessed
enormous growth & development over the last decad...
To generate hype around the launch of Mont Vert Vesta in Urawade
(Pirangut) – as a smart investment opportunity in Pune We...
To establish Pune West as a promising investment avenue that is bound to appreciate in
value over the coming decade
In ord...
Objective:
To seed the idea of Pune West & Pune East into the minds of people in the city
To compare the growth potential ...
Print
Teaser Hoardings
Rising Pune West Seminar
• Objective:
– To make consumers & prosumers – investors, bankers, heads of financial
institution...
Print
Seminar Hoardings
Remo Meet & Greet Events
Remo Meet & Greet at Sanskriti School, Pirangut
Objective:
To generate awareness about the launch...
• Remo Meet & Greet for Mont Vertians
• Objective:
– To generate awareness about the launch of Mont Vert Vesta in
Urawade(...
Mont Vert Vesta launch celebrations with Remo Fernandes
• Objective:
– To get people to visit the site at Urawade, Pirangu...
PR Coverage
Launch Ad
Launch Hoardings
Post Event Coverage
• 2500 unique footfalls at Mont Vert Vesta through the day of the
concert
• 100 bookings within 2 days of the launch – 50 ...
Case Study: Mont Vert Vesta
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Case Study: Mont Vert Vesta

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Seagull Advertising created a unique campaign for Mont Vert, a real estate client, helping them gain awareness and bookings for one of their luxurious residential projects.

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Case Study: Mont Vert Vesta

  1. 1. Mont Vert: Vesta A Seagull Casestudy
  2. 2. Mont Vert is coming up with a large scale residential project called Mont Vert Vesta. This project is nestled in the fertile belt of Urawade, Pirangut in Pune West. It has 2 BHK apartments starting at Rs. 19.75 lacs, plots starting at Rs. 34.5 lacs and bungalows starting at Rs.111 lacs Mont Vert Vesta is located 15 kms. from Hinjewadi Phase III, 14 kms. from Chandni Chowk & 25 kms from Lavasa township To spread awareness amongst people about this promising residential projects and to get 50 bookings through the launch event.
  3. 3. To make people realize that just like Aundh, Baner & Hinjewadi witnessed enormous growth & development over the last decade – changing the face of Pune West completely, it’s now time for areas like Urawade & Pirangut to witness this transformation – making these areas hotspot investment destinations To make people aware that Urawade, Pirangut – although far from the city – is an upcoming industrial, commercial & residential region, which not only makes it a smart investment opportunity, but also a luxurious place to live in with ease of access to the rapidly developing commercial / industrial hubs of Pirangut & Hinjewadi
  4. 4. To generate hype around the launch of Mont Vert Vesta in Urawade (Pirangut) – as a smart investment opportunity in Pune West & to get people to visit the site To generate walk-ins for Mont Vert Vesta To get atleast 50 bookings on the launch weekend
  5. 5. To establish Pune West as a promising investment avenue that is bound to appreciate in value over the coming decade In order to achieve this, we devised a 3 phase plan for Mont Vert Vesta: Pune East vs. Pune West Pune East vs Pune West debate Rising Pune West Rising Pune West Seminar Celebrate Rising Pune West Remo Meet & Greet Events Celebrate Launch of Mont Vert Vesta with Remo Fernandes
  6. 6. Objective: To seed the idea of Pune West & Pune East into the minds of people in the city To compare the growth potential in both these regions & subtly make people aware that Pune West has, over the last few years, seen tremendous growth which will continue over the next decade & see it’s real estate value soar Concept: 3 debates on “Pune East vs. Pune West” were conducted & published as full-page articles in TOI along with ads of Mont Vert Vesta A similar debate on more lighter grounds was conducted on radio by Radio Mirchi The topics of the debate were sector-specific & had prominent speakers representing Pune East or West for each sector Pune East Vs. Pune West debate
  7. 7. Print
  8. 8. Teaser Hoardings
  9. 9. Rising Pune West Seminar • Objective: – To make consumers & prosumers – investors, bankers, heads of financial institutions, corporate heads, etc. – aware about the rising proposition that Pune West offers – To unveil Mont Vert Vesta – a profitable & luxurious investment location in Urawade at Pune West • Concept: – A seminar wherein eminent personalities from the education, healthcare, hospitality & manufacturing sectors – all based in Pune West – cited the reasons that made them choose Pune West over Pune East & highlighted the future prospects that Pune West offers – The invitees were heads of real estate firms and websites, heads of banks and financial institutions, media journalists, etc. – The Mont Vert Vesta green & black were the theme colours for the event - the emcee as well as all Mont Vert representatives were draped in these colours – Backdrops, standees, badges, food namecards & the return gifts were also in “Vesta” green - with investment-based tag lines
  10. 10. Print
  11. 11. Seminar Hoardings
  12. 12. Remo Meet & Greet Events Remo Meet & Greet at Sanskriti School, Pirangut Objective: To generate awareness about the launch of Mont Vert Vesta in Urawade(Pirangut) at Pune West amongst parents & teachers of this school, which is located at Pirangut Concept: Remo visited the school & was greeted with performances by the students This was followed by a question answer session wherein Remo interacted with the students of the school & also gave an inspirational speech about his life & career in music
  13. 13. • Remo Meet & Greet for Mont Vertians • Objective: – To generate awareness about the launch of Mont Vert Vesta in Urawade(Pirangut) at Pune West amongst existing Mont Vertians • Concept: – A fun evening wherein Mont Vertians were invited to meet Remo Fernandes & enjoy an evening with him, to celebrate the launch of Mont Vert Vesta
  14. 14. Mont Vert Vesta launch celebrations with Remo Fernandes • Objective: – To get people to visit the site at Urawade, Pirangut – To generate walk-ins for Mont Vert Vesta • Concept: – A wine & barbeque event at Mont Vert Vesta, that included a performance by Remo Fernandes – opened by 3 corporate bands – Invites were sent across the city – At the site, there was an extremely tastefully made sample flat which was open to all for viewing. Boards were set up, guiding people to the sample flat, to get a glimpse of what their home at Mont Vert Vesta could look like
  15. 15. PR Coverage
  16. 16. Launch Ad
  17. 17. Launch Hoardings
  18. 18. Post Event Coverage
  19. 19. • 2500 unique footfalls at Mont Vert Vesta through the day of the concert • 100 bookings within 2 days of the launch – 50 plots & 50 apartments • All in all, Mont Vert Vesta’s launch was a grand success!

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