Market Development =Brand, Marketing & Sales
National
• Build awareness of
your differentiator
• Evolve your
companies bra...
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Marketing Lama: Market Development Tips May 2014

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Market development thinking: Marketing Lama!

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Marketing Lama: Market Development Tips May 2014

  1. 1. Market Development =Brand, Marketing & Sales National • Build awareness of your differentiator • Evolve your companies brand • Build awareness of your companies brand @ conferences, articles, etc. • Build industry wide and market segment demand for your area of business or niche Regional •Build awareness of your niche local in- market •Bring your company brand to life in- market @ association chapters etc. •Build awareness of your company l brand in-market •Build in-market and targeted customer demand •Grow backlog & demand Push-me Pull-me Approach Market Development Sharing: The Marketing Lama

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