Healthberries Clinic
Building Healthberries
Clinic as a preventive
healthcare brand
Client’s objective:
Healthberries Clinic specialises in pre...
Challenge
People have a negligent mindset towards impending health hazards. They do
not take any preventive healthcare mea...
LIVELONG 365 day
health monitoring service
•The idea was to position LIVELONG as a 365-day healthcare ring that keeps an
e...
Brand Flight Map
The brand was promoted through print, digital as well as on ground activities.
•Print ads
•Emailers
•Heal...
Poster 1
Poster 2
Half Page Ad
Half Page Ad
Emailer
Emailer
The Result?
• Healthberries Clinic successfully tied up with over 15 corporates and conducted
preventive healthcare progra...
Upcoming SlideShare
Loading in …5
×

Healthberries Clinic Case Study

327 views

Published on

Seagull helped Healthberries Clinic position their brand as a preventive healthcare service in Pune.

Published in: Health & Medicine, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
327
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Healthberries Clinic Case Study

  1. 1. Healthberries Clinic
  2. 2. Building Healthberries Clinic as a preventive healthcare brand Client’s objective: Healthberries Clinic specialises in preventive healthcare services and wants to be known as a state of the art preventive healthcare facility in Pune.
  3. 3. Challenge People have a negligent mindset towards impending health hazards. They do not take any preventive healthcare measure and visit the doctor only when a health problem occurs.
  4. 4. LIVELONG 365 day health monitoring service •The idea was to position LIVELONG as a 365-day healthcare ring that keeps an eagle eye on a person’s health all the time. The service comprises, Health Screening, Health Monitoring and Medical Consultations. •As a technological support to the LIVELONG service, we came up with the idea of a health monitoring tool- LIVELONG Data Band. •The LIVELONG Data Band stores a patient’s complete medical data and can be worn on the wrist like a wrist watch. On each visit to the clinic, the LIVELONG data band is updated.
  5. 5. Brand Flight Map The brand was promoted through print, digital as well as on ground activities. •Print ads •Emailers •Health programmes in corporates and societies •Facebook community
  6. 6. Poster 1
  7. 7. Poster 2
  8. 8. Half Page Ad
  9. 9. Half Page Ad
  10. 10. Emailer
  11. 11. Emailer
  12. 12. The Result? • Healthberries Clinic successfully tied up with over 15 corporates and conducted preventive healthcare programmes under the LIVELONG initiative

×