This case study analyzes a Cadbury Dairy Milk TV advertisement featuring employees dancing to "Yes Sir, I Can Boogie" in their office. Various camera shots are used including wide shots to show the office setting, close-ups of the product, and mid-shots of characters dancing. Sound effects like ringing phones and breaking chocolate are included. The mise-en-scene features office props like chairs, costumes like suits and ties appropriate for the office setting, and natural makeup. Editing techniques like slow motion during dancing scenes, added silence, and a blurred background are employed.

1. Case Study : Analysis of
TV advert
Harmeet Kaur

2. Yes Sir, let’s boogie again! -- New
Cadbury Dairy Milk TV

3. The Product
This time he’s brought his colleagues, proving that there’s more than one way to #FreeTheJoy. The
track they are dancing to is once again Yes Sir, I Can Boogie, the 1977 disco hit by Spanish duo
Baccara. Secret disco king / logistics manager Keith from last year’s hugely popular Office TV ad is
back in this new effort for Cadbury Dairy Milk.

4. Camera Angles
Wide shot Close up Mid-shot Long shot
Medium close up Cut in Extreme close up Cutaway
In the first print screen you can see it is a wide shot; this is to show where the scene is being taken place which is a office, also to show what the main characters is wearing which is a
purple jumper this also signifies the colour of the Cadbury chocolate which is purple. The second print screen is of the product which is Dairy Milk Cadbury chocolate, this is a close up
they have used this to show the main product. The next print screen is of a lady waving her hands and dancing, tis is a mid shot they used this type of shot because the audience only
have to focus on her dancing. The forth print screen is a long shot this has been used to show the long line behind the main character. The following print screen is a medium close up of
the main character, this has been done to show the characters facial expression. The next print screen is of the character breaking the Cadbury chocolate bar, they have used a cut in
shot for this, the reason why they used this is to gather the focus of the audience to the chocolate being broken and also to match the sound cause the sound used here is of the chipping
of the chocolate bar. The print screen is a extreme close up of the characters finger pressing a button on the telephone handset. They have used this type of shot because it is a reaction
of the character becoming fed- up and pressing the hold button to the lady also to inform the emotions of the character. Lastly the last print screen is a cutaway scene of a lady working
in her office and other collages going past her from behind her. They have used his type of shot, to change the focus of the audience, their focus should be on the lady but it would be on
the characters passing by behind the lady. The main subject here is the characters behind the lady so this shot shows that.

5. The sound
Telephone ringing Breaking chocolate
On hold lady speaking
In the beginning of this advert the
sound the audience can hear is
the telephone ringing, this
signifies that it is a busy call
centre or a office, also the print
screen above shows when the
telephone sound is made in the
advert. They added the
telephone sound to show the
atmosphere of the busy office or
call centre.
In this print screen underneath you
can see the charter waiting on his
desk. The sound here is of a lady who
says ‘ you are 7th in the queue’ .
They had included this sound to how
why the characters face looked bored
also from his facial expressions you
can see that he is bored also from his
physical appearance, because his left
hand is o n the side of the chair which
indicates he is sick and tired.
This print screen shows the
charters breaking the chocolate
bar, when he brakes this
chocolate bar the audience can
hear the chip, they have added
this sound on to show that he is
about to eat it.

6. Mise- en scene
Office chair (Prop)
Suite with tie (costume)
Natural (make-up)
In this print screen the prop
used is a office chair, the
character is sitting on it.
This has been used a lot of
times in the advert because
every time it turns it
changes the character.
Furthermore it connects
with the office scene behind
it.
This print screen
shows what the
character is wearing
(the costume) he is
wearing a grey
Waist coat with grey
trousers and a blue
shirt. They have
chosen this specific
costume because the
atmosphere and the
location is a office
and this is the stereo
typical costume for
the characters
playing the office
role.
In this print screen is shows
the make up used, which is
natural make up they have
used natural make up so
that it appeals to the
audience.

7. Editing
Slow motion Added silence Blurred background
In this print screen you can see
that the two characters are
swinging their legs around on the
office chair, I the advert it has
been edited the editing technique
used is ‘ slow motion’ This has
been used in this part of the
advert because the music slows
down so he movement of the
scene slows down too it goes at
the rhythm of the music.
The print screen above is of one of
the characters sitting in their
office and he other characters
passing by the window on their
moving office chairs. The editing
technique used here is ‘ Added
silence’ this has been used in this
part of the advert to show that
the characters was working in
office silently but all of a sudden
she can hear the boggy song.
This print screen shows loads of
characters in their office chairs in
a v shape, with all the different
flavours of the Cadbury chocolate
available. The editing technique
used here is a blurred effect this
has been used for the background,
if you look carefully the faces of
all the characters and their cloths
are blurred out so basically the
background is blurred. They used
this effect to make the different
flavours of Cadbury chocolate
stand out more then anything else
on the scene.