The document summarizes the results of a questionnaire given to the target audience for a new horror film trailer. It found that the audience is primarily female (79%), between the ages of 18-25 (60%), and either in full-time education (52%) or working class (40%). Additionally, 45% watch movies often and 90% enjoy the horror genre. Understanding the audience's interests like socializing (25%), music (19%), and fears of the unknown (35%) will help craft a trailer that appeals to them.