Case study 02-1_starbucks_corporation
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1) The document discusses a 2004 protest at Starbucks called a "nurse-in", where around 100 protesters including 30 mothers breastfed their babies to promote public acceptance of breastfeeding. 2) It provides background on Starbucks and how it grew from a small coffee shop to a large international brand. It also discusses the founder and early history. 3) It describes how a woman named Lorig Charkoudian organized the protest after Starbucks did not clarify its policy on public breastfeeding in response to her letters to the CEO.
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Starbucks has experienced strong growth but now faces some challenges. It lacks a strategic marketing group and customer satisfaction is decreasing as competition increases. Recommendations include more advertising, product differentiation, variety and quality control. Building loyalty through rewards programs and expanding drive-through locations could also help. Starbucks should focus on cost efficiency, expanding selectively into new markets, and diversifying into health drinks and corporate sales to drive future growth.
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1) Ensaios de tração são usados para avaliar propriedades como resistência, módulo de elasticidade e ductilidade.
2) A curva tensão-deformação mostra o comportamento elástico e plástico dos metais sob carga.
3) Propriedades como limite de escoamento, alongamento e redução de área afetam a capacidade do material se deformar plasticamente antes de fraturar.
Bdc412 starbucks
BDC412 S.4013
นาย ณัฐฐินันท์ ขำเจริญ 1560302414 NO.34
น.ส. ศุภัคชญา สุขใบเย็น 1560323428 NO.43
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Aula 07 __propriedades_mecanicas_dos_metais
O documento discute as propriedades mecânicas dos metais, incluindo:
1) Ensaios de tração são usados para avaliar propriedades como resistência, módulo de elasticidade e ductilidade.
2) A curva tensão-deformação mostra o comportamento elástico e plástico dos metais sob carga.
3) Propriedades como limite de escoamento, alongamento e redução de área afetam a capacidade do material se deformar plasticamente antes de fraturar.
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BDC412 S.4013
นาย ณัฐฐินันท์ ขำเจริญ 1560302414 NO.34
น.ส. ศุภัคชญา สุขใบเย็น 1560323428 NO.43
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Starbucks experienced extraordinary success in the early 1990s by tapping into an untapped market and developing a brand image of providing the best quality coffee and service in the world. Their value proposition centered around coffee and creating a "third place" environment for customers beyond home and work.
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The first Starbucks opened in Seattle, Washington, on March 30, 1971,
By three partners who met while they were students at the University of San Francisco
English teacher Jerry Baldwin
History teacher Zev Siegl, and
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The three were inspired to sell high-quality coffee beans and equipment by coffee roasting entrepreneur Alfred Peet after he taught them his style of roasting beans.
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Starbucks has expanded globally into India and China through joint ventures. In India, Starbucks partnered with Tata Global Beverages in a 50/50 joint venture called Tata Starbucks Ltd. In China, Starbucks entered through separate joint ventures in northern, eastern, and southern China. Starbucks faces competition in both markets but has adapted its marketing strategies to local tastes, such as introducing traditional Chinese food items. It also trains employees extensively on company values and culture. Starbucks plans to double its stores in China by opening 500 new locations to capitalize on China's growing coffee market.
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Group 6 presents an analysis of Starbucks, beginning with a brief history:
- Founded in 1971 in Seattle, inspired by Italian cafes and expanded across the US, Japan, and Singapore.
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- Starbucks realizes high sales through high-quality coffee and convenient locations at affordable prices. It is also the world's largest buyer of Fair Trade coffee.
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How Starbucks Became the Apple of Coffee
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
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Case study 02-1_starbucks_corporation
- 1. Starbucks Coffee Can Customers Breastfeed in a Coffee Shop? A Notre Dame case study produced by research assistants Shannon Rainer, Cameron McHale, and Jenny Bailey under the direction of Professor J. S. O’Rourke, IV. Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
- 5. So, why Starbucks? Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall
- 29. Discussion Copyright © 2010 Pearson Education, Inc. Publishing as Prentice Hall